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Scheer, Lisa K.'s
Scholarly Papers
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Total Downloads
346 |
Total
Citations
4 |
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1.
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Vinhas, Alberto Sa affiliation not provided to SSRN Chatterjee, Sharmila affiliation not provided to SSRN Dutta, Shantanu University of Southern California - Marshall School of Business Fein, Adam J. Pembroke Consulting Lajos, Joseph INSEAD Neslin, Scott Dartmouth College - Tuck School of Business Ross, William T. Pennsylvania State University - Department of Marketing Scheer, Lisa K. University of Missouri at Columbia - Department of Marketing Wang, Qiong University of Oklahoma - Division of Marketing
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14 May 10
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Last Revised:
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02 Jun 10
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191
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Channels of distribution, customer relationship management, multiple channels and multi-level effects
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2.
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Scheer, Lisa K. University of Missouri at Columbia - Department of Marketing Kumar, Nirmalya London Business School, Department of Marketing Steenkamp, JanâBenedict EM University of North Carolina (UNC) at Chapel Hill - Marketing Area
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155
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