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Avery, Jill


 SSRN Author Rank: 26,511 by Downloads
 Senior Lecturer
 

Harvard Business School


 Cambridge, MA
 United States
 6174958084 (Phone)
 email address

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. Avery, Jill's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
947
Total
Citations
5
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending | Show Abstract | Download |
International Journal of Research in Marketing, Forthcoming December 2012
Accepted Paper Series
Avery, Jill
Harvard Business School
Posted:
31 Jan 08
Last Revised:
29 Apr 12
579
(25,989)
 

2.  
The Uninvited Brand | Show Abstract | Download |
Boston University School of Management Research Paper No. 2010-32
Working Paper Series
Fournier, Susan
Boston University
Avery, Jill
Harvard Business School
Posted:
22 Nov 11
327
(53,819)
3

3.  
Avery, Jill
Harvard Business School
Posted:
16 Aug 13
41
(261,184)
2

4.  
Better World Books | Show Abstract |
Harvard Business School Marketing Unit case no. 511-057
Working Paper Series
Norton, Michael I.
Harvard Business School - Marketing Unit
Wilson, Fiona
affiliation not provided to SSRN
Avery, Jill
Harvard Business School
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Posted:
19 Mar 12
 

5.  
Porsche: The Cayenne Launch | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-068
Working Paper Series
Deighton, John
Harvard Business School - Marketing Unit
Avery, Jill
Harvard Business School
Fear, Jeffrey
Dept. of Business Administration
Posted:
14 Mar 12
 

6.  
HubSpot: Lower Churn Though Greater CHI | Show Abstract |
Harvard Business School Accounting & Management Unit Case No. 110-052
Working Paper Series
Martinez-Jerez, Francisco de Asis
University of Notre Dame - Department of Accountancy
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Brem, Lisa
Harvard Business School
Posted:
28 Feb 12
 

7.  
EMC2: Delivering Customer Centricity | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-124
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Posted:
28 Feb 12
 

8.  
The Pepsi Refresh Project: A Thirst for Change | Show Abstract |
Harvard Business School Marketing Unit Case No. 512-018
Working Paper Series
Norton, Michael I.
Harvard Business School - Marketing Unit
Avery, Jill
Harvard Business School
Posted:
04 Feb 12
 

9.  
Nanda Home: Preparing for Life after Clocky | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-134
Working Paper Series
Ofek, Elie
Harvard Business School - Marketing Unit
Avery, Jill
Harvard Business School
Posted:
29 Jan 12
 

10.  
Marketing Analysis Toolkit: Customer Lifetime Value Analysis | Show Abstract |
HBS Case No. 511-029, Harvard Business School Marketing Unit
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Posted:
19 Aug 10
 

11.  
Marketing Analysis Toolkit: Pricing and Profitability Analysis | Show Abstract |
HBS Case No. 511-028, Harvard Business School Marketing Unit
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Posted:
19 Aug 10
 

12.  
Marketing Analysis Toolkit: Situation Analysis | Show Abstract |
HBS Case No. 510-079, Harvard Business School Marketing Unit
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Posted:
06 Mar 10
 

13.  
Marketing Analysis Toolkit: Breakeven Analysis | Show Abstract |
HBS Case No. 510-080, Harvard Business School Marketing Unit
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Posted:
06 Mar 10
 

14.  
Marketing Analysis Toolkit: Market Size and Market Share Analysis | Show Abstract |
HBS Case No. 510-081, Harvard Business School Marketing Unit
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Posted:
06 Mar 10
 

15.  
Hubspot: Inbound Marketing and Web 2.0 | Show Abstract |
HBS Case No. 509-049, Harvard Business School Marketing Unit
Working Paper Series
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Avery, Jill
Harvard Business School
Dahod, Naseem
Harvard Business School
Posted:
20 Oct 09
 

16.  
Understanding Brands, Module Note | Show Abstract |
HBS Case No. 509-041, Harvard Business School Marketing Unit
Working Paper Series
Keinan, Anat
Harvard Business School
Avery, Jill
Harvard Business School
Posted:
14 Jun 09
 

17.  
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time | Show Abstract |
Harvard Business School Marketing Research Paper No. 07-043
Working Paper Series
Avery, Jill
Harvard Business School
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Deighton, John
Harvard Business School - Marketing Unit
Caravella, Mary
University of Connecticut - Department of Marketing
Posted:
07 Feb 07
Last Revised:
19 Jun 14
 


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