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Bertini, Marco


 SSRN Author Rank: 28,005 by Downloads
 Associate Professor of Marketing Management
 

ESADE


 Avinguda de Pedralbes, 60-62
 Barcelona, 08034
 Spain
 email address

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. Bertini, Marco's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
838
Total
Citations
0
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Bertini, Marco
ESADE
Gourville, John T.
Harvard Business School
Ofek, Elie
Harvard Business School - Marketing Unit
Posted:
18 Oct 09
370
(44,155)
 

2.  
Lee, Leonard
Columbia Business School - Marketing
Lee, Michelle
Singapore Management University - Lee Kong Chian School of Business
Bertini, Marco
ESADE
Zauberman, Gal
University of Pennsylvania - Marketing Department
Ariely, Dan
Duke University - Fuqua School of Business
Posted:
26 Jan 10
Last Revised:
02 Dec 13
261
(66,245)
 

3.  
Bertini, Marco
ESADE
Halbheer, Daniel
HEC Paris (Groupe HEC) - Marketing
Koenigsberg, Oded
London Business School - Department of Marketing
Posted:
16 Aug 12
Last Revised:
28 May 13
113
(143,203)
 

4.  
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
29 May 12
Last Revised:
17 Aug 12
84
(175,374)
 

5.  
When the Name is the Game | Show Abstract | Download |
Business Strategy Review, Vol. 22, Issue 3, pp. 50-55, 2011
Accepted Paper Series
Bertini, Marco
ESADE
Gourville, John T.
Harvard Business School
Ofek, Elie
Harvard Business School - Marketing Unit
Posted:
29 Aug 11
7
(370,552)
 

6.  
Profiting When Customers Choose Value Over Price | Show Abstract | Download |
Business Strategy Review, Vol. 22, Issue 1, pp. 46-49, 2011
Accepted Paper Series
Hinterhuber, Andreas
affiliation not provided to SSRN
Bertini, Marco
ESADE
Posted:
29 Mar 11
3
(386,831)
 

7.  
Revenue Model Innovation at Roche Diagnostics | Show Abstract |
London Business School Case Study No. 13-015
Working Paper Series
Bertini, Marco
ESADE
Tavassoli, Nader T. T.
London Business School - Department of Marketing
Posted:
20 Nov 13
 

8.  
When Customers Help Set Prices | Show Abstract |
MIT Sloan Management Review, Vol. 55, Issue 4, pp. 57-64, 2014
Accepted Paper Series
Bertini, Marco
ESADE
Koenigsberg, Oded
London Business School - Department of Marketing
Posted:
24 Apr 13
Last Revised:
26 Jun 14
 

9.  
The Right Price, at the Right Moment, to the Right Customer | Show Abstract | Download |
Business Strategy Review, Vol. 24, Issue 1, pp. 49-53, 2013
Accepted Paper Series
Ham, Tim
affiliation not provided to SSRN
Bertini, Marco
ESADE
Posted:
16 Apr 13
0
(411,652)
 

10.  
Pricing to Create Shared Value | Show Abstract |
Harvard Business Review, Vol. 90, No. 6, 2012
Accepted Paper Series
Bertini, Marco
ESADE
Gourville, John T.
Harvard Business School
Posted:
16 Aug 12
 

11.  
Do Social Deal Sites Really Work? | Show Abstract |
Harvard Business Review, Vol. 90, No. 5, 2012, Georgetown McDonough School of Business Research Paper No. 2012-18
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Sigman, Betsy Page
Georgetown University - Robert Emmett McDonough School of Business
Norton, Michael I.
Harvard Business School - Marketing Unit
Posted:
16 Aug 12
Last Revised:
01 Nov 12
 

12.  
New Pricing Scheme Backfires | Show Abstract |
The Financial Times, 7 May 2012
Accepted Paper Series
Bertini, Marco
ESADE
Tavassoli, Nader T. T.
London Business School - Department of Marketing
Posted:
16 Aug 12
 

13.  
The Price of Olympic Success | Show Abstract | Download |
Business Strategy Review, Vol. 23, Issue 2, pp. 43-47, 2012
Accepted Paper Series
Bertini, Marco
ESADE
Crainer, Stuart
London Business School
Posted:
16 Jun 12
0
(411,652)
 

14.  
Barcelo Hotels and Resorts (A) | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-108
Working Paper Series
Gourville, John T.
Harvard Business School
Bertini, Marco
ESADE
Posted:
13 Mar 12
 

15.  
The Perils of Popularity | Show Abstract | Download |
Business Strategy Review, Vol. 23, Issue 1, pp. 51-55, 2012
Accepted Paper Series
Bertini, Marco
ESADE
Cabornero, Ricardo
affiliation not provided to SSRN
Posted:
07 Mar 12
0
(411,652)
 

16.  
Price Promotion for Emotional Impact | Show Abstract |
Journal of Marketing, Vol. 78, No. 4, 2014
Accepted Paper Series
Aydinli, Aylin
London Business School
Bertini, Marco
ESADE
Lambrecht, Anja
London Business School
Posted:
23 Jul 11
Last Revised:
25 Jul 14
 

17.  
Time for a Unified Campaign? | Show Abstract |
Harvard Business Review, Vol. 89, No. 6, 2011
Accepted Paper Series
Bertini, Marco
ESADE
Gourville, John T.
Harvard Business School
Posted:
18 May 11
 

18.  
The Best Way to Name Your Product 2.0 | Show Abstract |
Harvard Business Review, Vol. 89, No. 5, 2011
Accepted Paper Series
Bertini, Marco
ESADE
Gourville, John T.
Harvard Business School
Ofek, Elie
Harvard Business School - Marketing Unit
Posted:
26 Apr 11
 

19.  
The Upstart's Assault | Show Abstract |
Harvard Business Review, Vol. 88, No. 7, 2010
Accepted Paper Series
Bertini, Marco
ESADE
Kumar, Nirmalya
London Business School, Department of Marketing
Posted:
26 Jun 10
 

20.  
Global Graphics: Pricing in a New Market | Show Abstract |
London Business School Case Study No. CS-10-014, ECCH Case Study
Accepted Paper Series
Bertini, Marco
ESADE
Posted:
26 Jun 10
 

21.  
How to Stop Customers from Fixating on Price | Show Abstract |
Harvard Business Review, Vol. 88, No. 5, 2010
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
23 Apr 10
 

22.  
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality | Show Abstract |
Journal of Marketing Research, Vol. 49, No. 1, 2012
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Iyengar, Sheena S.
Columbia Business School - Management Division
Posted:
21 Jan 10
Last Revised:
17 Aug 12
 

23.  
BT Business: Responding to 'Free Forever' | Show Abstract |
London Business School Case Study No. 08-041, ECCH Case Study No. 509-036-1
Working Paper Series
Bertini, Marco
ESADE
Kumar, Nirmalya
London Business School, Department of Marketing
Posted:
29 Nov 09
Last Revised:
25 Jun 10
 

24.  
Viagogo (A) and (B) | Show Abstract |
London Business School Case Studies No. 08-039 and 08-040-1, ECCH Case Studies No. 508-110-1 and 508-111-1
Working Paper Series
Bertini, Marco
ESADE
Posted:
15 Oct 09
Last Revised:
25 Jun 10
 

25.  
Price as a Stimulus to Think: The Case for Willful Overpricing | Show Abstract |
Marketing Science, Vol. 26, No. 1, 2007
Accepted Paper Series
Wathieu, Luc
Georgetown University - Department of Marketing
Bertini, Marco
ESADE
Posted:
14 Oct 09
Last Revised:
16 Aug 12
 

26.  
The Impact of Add-On Features on Consumer Product Evaluations | Show Abstract |
Journal of Consumer Research, Vol. 36, No. 1, 2009
Working Paper Series
Bertini, Marco
ESADE
Ofek, Elie
Harvard Business School - Marketing Unit
Ariely, Dan
Duke University - Fuqua School of Business
Posted:
14 Oct 09
Last Revised:
25 Jun 10
 

27.  
Attention Arousal through Price Partitioning | Show Abstract |
Marketing Science, Vol. 27, No. 2, 2008
Accepted Paper Series
Bertini, Marco
ESADE
Wathieu, Luc
Georgetown University - Department of Marketing
Posted:
13 Oct 09
Last Revised:
27 Mar 12
 

28.  
The London 2012 Olympic Games | Show Abstract |
HBS Case No. 510-039, Harvard Business School Marketing Unit
Working Paper Series
Gourville, John T.
Harvard Business School
Bertini, Marco
ESADE
Posted:
30 Sep 09
Last Revised:
25 Jun 10
 


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