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Bertini, Marco's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
763 |
Total
Citations
1 |
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1.
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Bertini, Marco
London Business School - Department of Marketing Gourville, John T.
Harvard Business School Ofek, Elie
Harvard Business School
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350
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Next-generation product innovation, brand name selection, branding, structural alignment theory, consumer inference
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2.
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Lee, Leonard
Columbia Business School - Marketing Bertini, Marco
London Business School - Department of Marketing Ariely, Dan
Duke University - Fuqua School of Business
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26 Jan 10
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Last Revised:
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12 Sep 12
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214
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Monetary worth, price, preference consistency, decision-making, opportunity cost, choice, transitivity
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3.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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29 May 12
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Last Revised:
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17 Aug 12
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66
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product customization, pricing, starting prices, reference-dependence, consumer engagement
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4.
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Bertini, Marco
London Business School - Department of Marketing Halbheer, Daniel
University of Zurich - Department of Business Administration (IBW) Koenigsberg, Oded
London Business School - Department of Marketing
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65
(176,039)
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self-serving bias, attribution theory, price-quality competition
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5.
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Aydinli, Aylin
London Business School Bertini, Marco
London Business School - Department of Marketing
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23 Jul 11
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Last Revised:
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28 Aug 12
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35
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Price promotion, pricing, brand switching, consumer deliberation, dual-process models of decision-making
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6.
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Bertini, Marco
London Business School - Department of Marketing Koenigsberg, Oded
London Business School - Department of Marketing
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23
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pricing, marketing strategy, business-process outsourcing, price discrimination
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7.
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Bertini, Marco
London Business School - Department of Marketing Gourville, John T.
Harvard Business School Ofek, Elie
Harvard Business School
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7
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8.
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Hinterhuber, Andreas
affiliation not provided to SSRN Bertini, Marco
London Business School - Department of Marketing
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3
(330,702)
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9.
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Ham, Tim
affiliation not provided to SSRN Bertini, Marco
London Business School - Department of Marketing
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0
(348,887)
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10.
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Bertini, Marco
London Business School - Department of Marketing Gourville, John T.
Harvard Business School
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pricing, shared value, London 2012 Olympic Games
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11.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing Sigman, Betsy Page
Georgetown University - Robert Emmett McDonough School of Business Norton, Michael I.
Harvard Business School
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16 Aug 12
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Last Revised:
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01 Nov 12
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pricing, e-commerce, social couponing
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12.
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Bertini, Marco
London Business School - Department of Marketing Tavassoli, Nader T.
London Business School - Department of Marketing
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pricing, branding, sports marketing
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13.
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Bertini, Marco
London Business School - Department of Marketing Crainer, Stuart
London Business School
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0
(348,887)
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14.
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Gourville, John T.
Harvard Business School Bertini, Marco
London Business School - Department of Marketing
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15.
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Bertini, Marco
London Business School - Department of Marketing Cabornero, Ricardo
affiliation not provided to SSRN
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0
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16.
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Bertini, Marco
London Business School - Department of Marketing Gourville, John T.
Harvard Business School
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Pricing, price promotion, centralization
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17.
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Bertini, Marco
London Business School - Department of Marketing Gourville, John T.
Harvard Business School Ofek, Elie
Harvard Business School
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Branding, product innovation
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18.
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Bertini, Marco
London Business School - Department of Marketing Kumar, Nirmalya
London Business School, Department of Marketing
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pricing, commoditization, price competition, customer orientation
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19.
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Bertini, Marco
London Business School - Department of Marketing
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pricing strategy, market entry, non-linear pricing, new product development
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20.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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pricing, product differentiation, marketing strategy, consumer behavior, commoditization, price competition
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21.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing Iyengar, Sheena S.
Columbia Business School - Management Division
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21 Jan 10
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Last Revised:
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17 Aug 12
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Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics
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22.
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Bertini, Marco
London Business School - Department of Marketing Kumar, Nirmalya
London Business School, Department of Marketing
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| Posted: |
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29 Nov 09
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Last Revised:
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25 Jun 10
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23.
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Bertini, Marco
London Business School - Department of Marketing
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15 Oct 09
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Last Revised:
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25 Jun 10
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24.
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Wathieu, Luc
Georgetown University - Department of Marketing Bertini, Marco
London Business School - Department of Marketing
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| Posted: |
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14 Oct 09
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Last Revised:
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16 Aug 12
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product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment
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25.
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Bertini, Marco
London Business School - Department of Marketing Ofek, Elie
Harvard Business School Ariely, Dan
Duke University - Fuqua School of Business
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14 Oct 09
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Last Revised:
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25 Jun 10
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Add-Ons, product design, consumer inference, structural alignment, price discrimination
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26.
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Bertini, Marco
London Business School - Department of Marketing Wathieu, Luc
Georgetown University - Department of Marketing
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| Posted: |
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13 Oct 09
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Last Revised:
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27 Mar 12
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Consumer behavior, pricing, price partitioning, attention, information processing, framing effects, multi-attribute utility
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27.
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Gourville, John T.
Harvard Business School Bertini, Marco
London Business School - Department of Marketing
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| Posted: |
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30 Sep 09
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Last Revised:
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25 Jun 10
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