Bernd H. Schmitt
Columbia Business School - International Business
Professor of Marketing and Executive Director of Center on Global Brand Leadership
New York, NY
United States
SCHOLARLY PAPERS
10
DOWNLOADS
Rank 6,621
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Top 6,621
in Total Papers Downloads
12,071
SSRN CITATIONS
Rank 13,633
SSRN RANKINGS
Top 13,633
in Total Papers Citations
49
CROSSREF CITATIONS
57
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