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Schmitt, Bernd H.


 SSRN Author Rank: 6,208 by Downloads
 Professor of Marketing and Executive Director of Center on Global Brand Leadership
 

Columbia Business School - Marketing


 New York, NY 10027
 United States
 212-854-3468 (Phone)
 212-854-7647 (Fax)
 HOME PAGE: http://www.meetschmitt.com
 email address


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. Schmitt, Bernd H.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,033
Total
Citations
7
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? | Show Abstract | Download |
Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009, Columbia Business School Research Paper No. 12-19
Accepted Paper Series
Schmitt, Bernd H.
Columbia Business School - Marketing
Zarantonello, Lia
Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG)
Brakus, J. Josko
affiliation not provided to SSRN
Posted:
17 Nov 11
3,180
(1,501)
6

2.  
Zarantonello, Lia
Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG)
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
15 Nov 12
480
(31,669)
 

3.  
Dube, Laurette
McGill University - Desautels Faculty of Management
Chattopadhyay, Amitava
INSEAD - Marketing
Schmitt, Bernd H.
Columbia Business School - Marketing
ul Haque, Ehsan
Lahore University of Management Sciences
Han, Sangman
Sungkyunkwan University - School of Management
Posted:
24 Mar 03
256
(67,172)
 

4.  
How Does Perceived Firm Innovativeness Affect the Consumer? | Show Abstract | Download |
Journal of Business Research, Vol. 64, 2011
Accepted Paper Series
Kunz, Werner H.
University of Massachusetts
Schmitt, Bernd H.
Columbia Business School - Marketing
Meyer, Anton
Ludwig-Maximilians-Universität München
Posted:
08 Jun 11
70
(194,321)
1

5.  
Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets | Show Abstract | Download |
International Journal of Research in Marketing, Special Issue: Emerging Markets, Vol. 30, I. 1, 2013 (Forthcoming)
Accepted Paper Series
Zarantonello, Lia
Catholic University of Lille - Institut d'Économie Scientifique et de Gestion (IESEG)
Jedidi, Kamel
Columbia Business School - Marketing
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
03 Oct 12
47
(236,252)
 

6.  
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science | Show Abstract |
Marketing Science, Vol. 33, No. 1, 2014; pp. 1-5; DOI: 10.1287/mksc.2013.0830, Columbia Business School Research Paper No. 14-19
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Hauser, John R.
MIT Sloan School of Management
Lehmann, Donald R.
Columbia Business School - Marketing
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
28 Feb 14
 

7.  
Culture-Dependent Assimilation and Differentiation of the Self | Show Abstract |
Journal of Cross Cultural Psychology, Vol. 32, pp. 561-576, September 2001
Accepted Paper Series
Aaker, Jennifer
Stanford University - Graduate School of Business
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
06 Aug 11
 

8.  
Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength | Show Abstract |
International Journal of Research in Marketing, Forthcoming
Accepted Paper Series
Henderson, Pamela W.
affiliation not provided to SSRN
Cote, Joseph A.
Washington State University - Department of Marketing
Leong, Siew Meng
NUS Business School, National University of Singapore
Schmitt, Bernd H.
Columbia Business School - Marketing
Posted:
05 Jun 03
 


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