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Lemon, Katherine N.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
941 |
Total
Citations
23 |
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1.
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Bolton, Ruth N.
Arizona State University (ASU) - Marketing Department Lemon, Katherine N.
Boston College - Department of Marketing Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
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701
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23
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customer asset management, customer equity, customer behavior, customer retention, cross-buying
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2.
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Vidal, David J.
affiliation not provided to SSRN Carroll, Archie B.
affiliation not provided to SSRN Shabana, Kareem M.
affiliation not provided to SSRN Kerr, Janet E.
Pepperdine University - School of Law Tonello, Matteo
The Conference Board, Inc. Peloza, John
Simon Fraser University (SFU) Shang, Jingzhi
affiliation not provided to SSRN Lemon, Katherine N.
Boston College - Department of Marketing Roberts, John H.
affiliation not provided to SSRN Raghubir, Priya
University of California, Berkeley - Marketing Group Winer, Russell S.
New York University (NYU) - Department of Marketing Du, Shuili
affiliation not provided to SSRN Bhattacharya, C. B.
affiliation not provided to SSRN Sen, Sankar
City University of New York (CUNY) - Department of Marketing and International Business Lev, Baruch
New York University - Stern School of Business Petrovits, Christine
George Washington University - Department of Accountancy Radhakrishnan , Suresh
University of Texas at Dallas - School of Management
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240
(61,835)
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Corporate Social Responsibility, corporate governance, sustainability, board of directors
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3.
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Hogan, John E.
Boston College - Carroll School of Management Lemon, Katherine N.
Boston College - Department of Marketing Libai, Barak
Tel Aviv University - Faculty of Management
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Customer Profitability, Customer Retention, New Technology, Disadoption
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