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Lemon, Katherine N.


 SSRN Author Rank: 19,487 by Downloads
 Assistant Professor of Marketing
 

Boston College - Department of Marketing


 140 Commonwealth Avenue
 Chestnut Hill, MA 02467
 United States
 617-552-1647 (Phone)
 781-862-9704 (Fax)
 email address

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. Lemon, Katherine N.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,314
Total
Citations
36
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Theoretical Underpinnings of Customer Asset Management | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2002-80-MKT
Working Paper Series
Bolton, Ruth N.
Arizona State University (ASU) - Marketing Department
Lemon, Katherine N.
Boston College - Department of Marketing
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Posted:
17 Feb 03
709
(18,818)
23

2.  
Sustainability Matters: Why and How Corporate Boards Should Become Involved | Show Abstract | Download |
The Conference Board Research Report No. R-1481-11-RR
Accepted Paper Series
Vidal, David J.
affiliation not provided to SSRN
Carroll, Archie B.
affiliation not provided to SSRN
Shabana, Kareem M.
affiliation not provided to SSRN
Kerr, Janet E.
Pepperdine University - School of Law
Tonello, Matteo
The Conference Board, Inc.
Peloza, John
Simon Fraser University (SFU)
Shang, Jingzhi
affiliation not provided to SSRN
Lemon, Katherine N.
Boston College - Department of Marketing
Roberts, John H.
affiliation not provided to SSRN
Raghubir, Priya
University of California, Berkeley - Marketing Group
Winer, Russell S.
New York University (NYU) - Department of Marketing
Du, Shuili
Simmons College
Bhattacharya, C. B.
Boston University
Sen, Sankar
City University of New York (CUNY) - Department of Marketing and International Business
Lev, Baruch
New York University - Stern School of Business
Petrovits, Christine
College of William and Mary - Mason School of Business
Radhakrishnan, Suresh
University of Texas at Dallas - School of Management
Posted:
04 Apr 12
368
(44,808)
 

3.  
Customer Engagement Behavior: Theoretical Foundations and Research Directions | Show Abstract | Download |
Journal of Service Research 13(3), August, 253-266, (2010)
Accepted Paper Series
van Doorn, Jenny
University of Groningen - Faculty of Economics and Business
Lemon, Katherine N.
Boston College - Department of Marketing
Mittal, Vikas
Rice University - Jesse H. Jones Graduate School of Business
Pick, Doreen
Free University of Berlin (FUB)
Pirner, Peter
TNS Infratest
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Posted:
15 Oct 13
212
(83,136)
8

4.  
Relating Brand and Customer Perspectives on Marketing Management | Show Abstract | Download |
Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Accepted Paper Series
Ambler, Tim
London Business School
Bhattacharya, C. B.
Boston University
Edell Britton, Julie A.
Duke University - Fuqua School of Business
Keller, Kevin Lane
Dartmouth College - Tuck School of Business
Lemon, Katherine N.
Boston College - Department of Marketing
Mittal, Vikas
Rice University - Jesse H. Jones Graduate School of Business
Posted:
26 Oct 13
25
(299,659)
5

5.  
What is the True Value of a Lost Customer? | Show Abstract |
Marketing Science Institute Working Paper No. 02-108
Working Paper Series
Hogan, John E.
Boston College - Carroll School of Management
Lemon, Katherine N.
Boston College - Department of Marketing
Libai, Barak
Tel Aviv University - Faculty of Management
Posted:
25 Feb 03
 


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