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Kathuria, Ravi
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1.  
Fairness-Trust-Loyalty Relationship Under Varying Conditions of Supplier-Buyer Interdependence | Show Abstract |
Journal of Marketing Theory and Practice, Vol. 19, No. 1, pp. 39-56, Winter 2011
Accepted Paper Series
Jambulingam, Thani
Saint Joseph's University
Kathuria, Ravi
affiliation not provided to SSRN
Nevin, John
University of Wisconsin - Madison - Department of Marketing
Posted:
07 Mar 11
 
2.  
How Fairness Garners Loyalty in the Pharmaceutical Supply Chain: Role of Trust in the Wholesaler-Pharmacy Relationship | Show Abstract |
International Journal of Pharmaceutical and Heatlhcare Marketing, Vol. 3, No. 4, pp. 305-322, 2009
Accepted Paper Series
Jambulingam, Thani
Saint Joseph's University
Kathuria, Ravi
affiliation not provided to SSRN
Nevin, John
University of Wisconsin - Madison - Department of Marketing
Posted:
07 Mar 11
 

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