.
Verhoef, Peter C.'s
Scholarly Papers
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column.
Aggregate Statistics
Total 10,539
Total Citations 58
1.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
2,002(2,813)
customer relationship management, marketing strategy, marketing performance
2.
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
de Jong, Martijn Tilburg University - Department of Marketing
1,790(3,379)
6
database marketing, interactive marketing, forecasting, customer lifetime value, customer relationship management, customer segmentation, value
3.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
979(9,569)
7
customer relationship management, customer potential, marketing models, insurance industry
4.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
911(10,710)
customer relationship management, customer loyalty, marketing research, marketing instruments marketing models
5.
Sloot, Laurens Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Franses, Philip Hans Erasmus University Rotterdam (EUR) - Department of Econometrics
782(13,578)
brand management, retailing, fast moving consumer goods, consumers, marketing-models
6.
Bolton, Ruth N. Arizona State University (ASU) - Marketing Department
Lemon, Katherine N. Boston College - Department of Marketing
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
701(15,933)
23
customer asset management, customer equity, customer behavior, customer retention, cross-buying
7.
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Verlegh, Peeter W.J. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
de Valck, Kristine Erasmus University Rotterdam - Rotterdam School of Management (RSM)
573(21,210)
1
virtual community, satisfaction, internet, consumers, relationship age
8.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Franses, Philip Hans Erasmus University Rotterdam (EUR) - Department of Econometrics
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
432(30,794)
3
dynamic modeling, satisfaction, customer relationships, preference updating
9.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
404(33,573)
customer loyalty, distribution channels, customer value
10.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Franses, Philip Hans Erasmus University Rotterdam (EUR) - Department of Econometrics
Hoekstra, Janny C. University of Groningen - Faculty of Economics and Business
384(35,746)
Relationship marketing, Performance, Relationship duration, Insurance industry
11.
Sloot, Laurens Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
380(36,233)
assortment reduction, assortment management, category management, retailing, brand equity, retail power, store brands
12.
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
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Prins, R. affiliation not provided to SSRN
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Posted:
03 Nov 08
Last Revised:
22 Nov 11
126(38,801)
6
Prins, R. affiliation not provided to SSRN
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
126
6
Competitive advertising, E-services, Hazard model, New product adoption, Telecommunications
13.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Antonides, Gerrit Wageningen University and Research Center (WUR) - Economics of Consumers and Households
de Hoog, Arnoud N. MeesPierson, Amsterdam
223(66,775)
1
sequence of events, services, satisfaction, economic psychology, consumers
14.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Pauwels, Koen H. Ozyegin University
202(73,937)
Component sharing, branding, interface marketing and production, customer evaluation, firm
15.
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Franses, Philip Hans Erasmus University Rotterdam (EUR) - Department of Econometrics
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
155(94,946)
Outcome-dependent sampling, sample size, survey design, binary outcomes, logit model
16.
Antonides, Gerrit Wageningen University and Research Center (WUR) - Economics of Consumers and Households
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
van Aalst, Marcel Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute
137(105,699)
2
telephone waiting times, psychophysics, customer satisfaction, experiment
17.
The Quest for Citations: Drivers of Article Impact
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Stremersch, S. Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Verniers, I. affiliation not provided to SSRN
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Posted:
03 Nov 08
Last Revised:
31 May 11
26(115,534)
9
Stremersch, S. Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Verniers, I. affiliation not provided to SSRN
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
26
9
Scientometrics, Citation Analysis, Cite, Referencing, Impact
18.
Feld, Sebastian affiliation not provided to SSRN
Frenzen, Heiko affiliation not provided to SSRN
Krafft, Manfred University of Muenster
Peters, Kay University of Hamburg - Institute for Marketing and Media
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
102(134,984)
Advertising, Consumer Behavior, Direct Marketing, Information Processing, Content Analysis, Market Analysis and Response, Intermediate Communication Measures, Non-Profit Organizations, Financial Services
19.
van Everdingen, Yvonne M. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Sloot, Laurens Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
89(146,019)
adoption, power, store brands, relationship marketing, logit model, retail
20.
Vroomen, Bjorn Erasmus Research Institute of Management (ERIM)
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Franses, Philip Hans Erasmus University Rotterdam (EUR) - Department of Econometrics
41(217,419)
online purchasing behavior, search behavior, trust, decision support system, internet
21.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
36(228,125)
22.
de Valck, Kristine Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Verlegh, Peeter W.J. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
33(235,167)
23.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Vlagsma, Kristine affiliation not provided to SSRN
31(240,218)
consumers, organic products, environmentalism, modeling
24.
Torres, Anna Universitat Pompeu Fabra - Faculty of Economic and Business Sciences
Bijmolt, Tammo H.A. University of Groningen - Department of Marketing & Marketing Research
Tribo, Josep A. Universidad Carlos III de Madrid
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Global Brands, Brand Equity, Corporate Social Responsibility, Stakeholders
