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Bruggen, G.H. van's
Scholarly Papers
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5,187 |
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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1,085
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Customer Relationship Management, marketing management support systems, survey research
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The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Kacker, Manish
DeGroote School of Business, McMaster University Nieuwlaat, Chantal
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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23 Jul 04
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Last Revised:
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18 May 11
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748
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Kacker, Manish
Northwestern University - Kellogg School of Management Nieuwlaat, Chantal
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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283
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channel services, channel management, buyer-seller relationships, relationship marketing, empirical
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Kacker, Manish
DeGroote School of Business, McMaster University Nieuwlaat, Chantal
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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23 Jul 04
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Last Revised:
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18 May 11
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465
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Channel services, channel functions, channel management, buyer-seller relationships, relationship marketing
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3.
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Berens, Guido
Erasmus Research Institute of Management (ERIM) Riel, C.B.M. van
Erasmus Research Institute of Management (ERIM) Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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632
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Corporate branding, corporate image, brand strategies, product evaluations, survey
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4.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Smidts, A.
Erasmus Research Institute of Management (ERIM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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569
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1
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information technology, decision making, decision biases, marketing management support systems
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Smit, Willem
IMD International Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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505
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experimental design, information-sharing, interfirm collaboration, marketing channels
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Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing Starke, Katrin
Pennsylvania State University - Institute for the Study of Business Markets Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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451
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DSS, marketing models, decision quality, decision process, resource allocation
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7.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Kacker, Manish
DeGroote School of Business, McMaster University
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337
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10
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organizational research, marketing research, survey research, aggregation, screening
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8.
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How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud
ESSEC Business School Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Posted:
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16 Aug 06
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Last Revised:
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18 Mar 11
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309
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets Bruyn, A. de
affiliation not provided to SSRN Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, A.
affiliation not provided to SSRN Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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92
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Marketing Decision Support Systems, Marketing Decision Models, Marketing Information Systems, Feedback, Learning
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets Bruyn, A. de
affiliation not provided to SSRN Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, A.
affiliation not provided to SSRN Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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68
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud
ESSEC Business School Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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149
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Marketing Decision Support Systems, Marketing Decision Models, Marketing Information Systems, Feedback, Learning
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van der Lans, Ralf
Rotterdam School of Management, Erasmus University Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Eliashberg, J.
University of Pennsylvania - Marketing Department Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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278
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5
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branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth
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The Effect of Feedback and Learning on DSS Evaluations
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Show Abstracts |
Hide Abstracts |
Versions (2)
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hide multiple versions |
Export Bibliographic Info |
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud
ESSEC Business School Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Posted:
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26 Aug 06
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Last Revised:
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27 Aug 06
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121
(109,176)
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud
ESSEC Business School Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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121
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Marketing Decision Models, DSS, Decision Making, Learning, Feedback
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Kayande, U.
Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud
ESSEC Business School Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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0
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Marketing Decision Models, DSS, Decision Making, Learning, Feedback
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11.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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81
(155,023)
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marketing, information technology, decision-Making, management support systems, information Sharing, marketing channels
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12.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Spann, Martin
Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Skiera, Bernd
University of Frankfurt - Department of Marketing
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71
(167,859)
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Virtual Stock Markets, Forecasting, Information Markets, Electronic Markets
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