Associate Professor
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands
+31 10 408 8635 (Phone)
+31 10 408 9011 (Fax)
email address
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Gielens, Katrijn's
Scholarly Papers
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586 |
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Citations
15 |
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Gielens, Katrijn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
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international expansion, entry decisions, retailing, transition economies
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2.
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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
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Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Gielens, Katrijn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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Posted:
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01 Oct 03
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Last Revised:
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22 Sep 12
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249
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Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Gielens, Katrijn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Gielens, Katrijn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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249
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3.
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Cleeren, Kathleen
Catholic University of Leuven (KUL) - Department of Applied Economics Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Gielens, Katrijn
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) Verboven, Frank
KU Leuven - Faculty of Business and Economics (FBE)
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6
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empirical entry models, hard discounters, supermarket competition
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Records 1 -
3
of 3 matches
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