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Stremersch, S.


 SSRN Author Rank: 6,568 by Downloads
 Professor
 

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)


 P.O. Box 1738
 3000 DR Rotterdam, NL 3062 PA
 Netherlands
 +31 10 408 8719 (Phone)
 +31 10 408 9160 (Fax)
 email address

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. Stremersch, S.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
3,333
Total
Citations
98
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Strategic Bundling of Products and Prices: A New Synthesis for Marketing | Show Abstract | Download |
Journal of Marketing, Vol. 66, p. 72, January 2002
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
31 May 06
1,144
(7,384)
17

2.   Incl. Electronic Paper
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Tellis, G.J.
affiliation not provided to SSRN
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Binken, Jeroen L.G.
Erasmus University Rotterdam (EUR)
Posted:
01 Feb 07
Last Revised:
14 Apr 10
348
(40,380)
11

3.  
Understanding and Managing International Growth of New Products | Show Abstract | Download |
International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
25 May 06
237
(62,639)
15

4.  
Buying High Tech Products | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2001-27-MKT
Working Paper Series
Wuyts, Stefan
Catholic University of Leuven (KUL)
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
26 Aug 06
218
(68,437)
 

5.  
Contagion and Heterogeneity in New Product Diffusion: An Emperical Test | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2003-077-MKT
Working Paper Series
Van den Bulte, Christophe
University of Pennsylvania - Marketing Department
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
29 Jan 04
203
(73,643)
 

6.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Yin, Eden
University of Cambridge - Judge Business School
Posted:
25 May 06
193
(77,416)
32

7.  
Venkataraman, Sriram
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
15 Oct 07
165
(89,789)
5

8.  
The Effect of Superstar Software on Hardware Sales in System Markets | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-025-MKT
Working Paper Series
Binken, Jeroen L.G.
Erasmus University Rotterdam (EUR)
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
21 May 08
147
(99,603)
2

9.  
Modeling Generational Transitions from Aggregate Data | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2002-49-MKT
Working Paper Series
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
18 Feb 03
127
(112,656)
 

10.   Incl. Electronic Paper
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Verniers, I.
affiliation not provided to SSRN
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Posted:
23 Dec 06
Last Revised:
31 May 11
124
(114,906)
9

11.  
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-026-MKT
Working Paper Series
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Lemmens, Aurelie
Tilburg University
Posted:
21 Nov 08
117
(120,310)
5

12.  
Modeling Global Spill-Over of New Product Takeoff | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-067-MKT
Working Paper Series
van Everdingen, Yvonne M.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Fok, D.
Erasmus Research Institute of Management (ERIM)
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
21 Nov 08
82
(153,859)
2

13.  
Lemmens, Aurelie
Tilburg University
Croux, Christophe
KU Leuven - Faculty of Business and Economics (FBE)
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
17 Aug 11
62
(180,599)
 

14.  
In Search of an Audience.. | Show Abstract | Download |
ERIM Report Series Reference No. EIA-2005-025-MKT
Working Paper Series
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
26 Feb 08
58
(186,822)
 

15.  
Sood, Ashish
Emory University - Goizueta Business School
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
19 Jan 10
44
(211,610)
 

16.  
Verniers, I.
affiliation not provided to SSRN
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Croux, Christophe
Université Libre de Bruxelles (ULB) - European Center for Advanced Research in Economics and Statistics (ECARES)
Posted:
31 May 11
37
(226,124)
 

17.  
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Landsman, Vardit
Tel Aviv University
Venkataraman, Sriram
Tel Aviv University
Posted:
07 Oct 12
Last Revised:
21 Feb 13
27
(251,729)
 

18.  
Marketing Mass-Customized Products: Striking the Balance between Utility and Complexity | Show Abstract |
Journal of Marketing Research, Vol. 42 , pp. 219-227, May 2005
Accepted Paper Series
Dellaert, Benedict G. C.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
29 Apr 08
 

19.  
Buying Modular Systems in Technology-Intensive Markets | Show Abstract |
Journal of Marketing Research, Vol. 40, pp. 335-350, August 2003
Accepted Paper Series
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Weiss, Allen M.
University of Southern California - Marketing Department
Dellaert, Benedict G. C.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Frambach, Ruud T.
VU University Amsterdam
Posted:
12 Jan 05
 


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