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Loef, Joost's
Scholarly Papers
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Total Downloads
1,808 |
Total
Citations
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Loef, Joost Tinbergen Institute Antonides, Gerrit Wageningen University and Research Center (WUR) - Economics of Consumers and Households van Raaij, W. Fred Tilburg University - Faculty of Social and Behavioural Sciences
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advertising, purchase motivation, matching hypothesis, advertising grid, brand perception
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Loef, Joost Tinbergen Institute Antonides, Gerrit Wageningen University and Research Center (WUR) - Economics of Consumers and Households van Raaij, W. Fred Tilburg University - Faculty of Social and Behavioural Sciences
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199
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advertising, purchase motivation, advertising grid, matching hypothesis, brand perception
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Loef, Joost Tinbergen Institute Verlegh, Peeter W.J. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Advertising, information processing, experiments, congruency, schema theory
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Records 1 -
3
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