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Loef, Joost
 SSRN Author Rank: 12,561 by Downloads
 

Tinbergen Institute


 Burg. Oudlaan 50
 Rotterdam, 3062 PA
 Netherlands
 email address
 

Erasmus Research Institute of Management (ERIM)


 P.O. Box 1738
 3000 DR Rotterdam
 Netherlands

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. Loef, Joost's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,808		 Total
Citations
1
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Effectiveness of Advertising Matching Purchase Motivation | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2001-65-MKT
Working Paper Series
Loef, Joost
Tinbergen Institute
Antonides, Gerrit
Wageningen University and Research Center (WUR) - Economics of Consumers and Households
van Raaij, W. Fred
Tilburg University - Faculty of Social and Behavioural Sciences
Posted:
20 Feb 03
1,545
(4,483) 		1
2.  
The Role of Schema Salience in Ad Processing and Evaluation | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2002-15-MKT
Working Paper Series
Loef, Joost
Tinbergen Institute
Antonides, Gerrit
Wageningen University and Research Center (WUR) - Economics of Consumers and Households
van Raaij, W. Fred
Tilburg University - Faculty of Social and Behavioural Sciences
Posted:
20 Feb 03
199
(75,947) 		 
3.  
Cognitive and Affective Consequences of Two Types of Incongruent Advertising | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2002-42-MKT
Working Paper Series
Loef, Joost
Tinbergen Institute
Verlegh, Peeter W.J.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Posted:
26 Feb 08
64
(179,599) 		 

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