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Nijs, Vincent R.'s
Scholarly Papers
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Total
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1,722 |
Total
Citations
12 |
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1.
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Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
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927
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3
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competitive reactions, price promotions, advertising, impulse response functions
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2.
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Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management Nijs, Vincent R.
Northwestern University - Department of Marketing Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area
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249
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1
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promotional effectiveness, scanner data, time-series analysis, persistence
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3.
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Nijs, Vincent R.
Northwestern University - Department of Marketing Srinivasan, Shuba
Boston University - School of Management Pauwels, Koen H.
Ozyegin University
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204
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8
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retail-price drivers, retailer profits, time-series models, generalized forecast error variance
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4.
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Understanding the Timing and Magnitude of Advertising Spending Patterns
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing
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Posted:
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20 Sep 09
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Last Revised:
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22 Sep 12
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139
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing
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60
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Advertising, timing, competition, Tobit-II, Bayesian inference
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing
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79
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Advertising, timing, competition, Tobit-II, Bayesian inference
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5.
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Srinivasan, Shuba
Boston University - School of Management Pauwels, Koen H.
Ozyegin University Nijs, Vincent R.
Northwestern University - Department of Marketing
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137
(106,942)
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demand-based pricing, past-price dependence, retail-price drivers, time-series models
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6.
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Nijs, Vincent R.
Northwestern University - Department of Marketing
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66
(176,571)
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econometrics, Bayesian estimation, time series, advertising
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Records 1 -
6
of 6 matches
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