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Lin, Yuanfang's
Scholarly Papers
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Total Downloads
433 |
Total
Citations
1 |
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Lin, Yuanfang University of Alberta - Department of Marketing, Business Economics & Law Narasimhan, Chakravarthi Washington University
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11 May 06
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Last Revised:
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29 Jan 13
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433
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Persuasive Advertising, Product Line Design, Competitive Strategies, Game Theory
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