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Martijn de Jong

SSRN Author Rank: 17,300 by Downloads and 32,914 by Citations


Tilburg University - Department of Marketing

 P.O. Box 90153
 Tilburg, 5000 LE
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Predicting Customer Lifetime Value in Multi-Service Industries | Show Abstract | Download This Paper | Open PDF in Browser |
ERIM Report Series Reference No. ERS-2003-038-MKT
Number of Pages in PDF File: 48
Donkers, Bas
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
de Jong, Martijn
Tilburg University - Department of Marketing
26 Aug 06

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