Selected Entire List   Drolet, Aimee  SSRN Author Rank: 27,750 by Downloads  Associate Professor   University of California, Los Angeles (UCLA) - Marketing Area  110 Westwood Plaza, Gold Hall 406  UCLA Anderson School  Los Angeles, CA 90095-1481  United States  310-206-4278 (Phone)  310-206-7422 (Fax)  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Drolet, Aimee's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 715 Total Citations 14 Papers (7) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept | Show Abstract Hide Abstract | Download | Stanford GSB Working Paper No. 1787 Working Paper Series Simonson, Itamar Stanford Graduate School of Business Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Posted: 01 Oct 03 343 (41,598) 12 2.   Recalling Mixed Emotions | Show Abstract Hide Abstract | Download | Journal of Consumer Research, Forthcoming Accepted Paper Series Aaker, Jennifer Stanford University - Graduate School of Business Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Griffin, Dale W. University of British Columbia (UBC) - Division of Marketing Posted: 14 Jan 08 159 (93,928)   Emotions, Mixed Emotions, Memory 3.   Recalling Mixed Emotions: How Did I Feel Again? | Show Abstract Hide Abstract | Download | Working Paper Series Aaker, Jennifer Stanford University - Graduate School of Business Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Griffin, Dale W. University of British Columbia (UBC) - Division of Marketing Posted: 13 Feb 08 70 (171,076)   4.   Does Load Lead to Decision Bias or are We Biased Against Load? | Show Abstract Hide Abstract | Download | Working Paper Series Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Luce, Mary Frances Duke University - Fuqua School of Business Simonson, Itamar Stanford Graduate School of Business Posted: 12 Feb 08 70 (171,076)   5.   Age-Related Differences in Responses to Emotional Advertisements | Show Abstract Hide Abstract | Download | Journal of Consumer Research, Vol. 32, No. 3, 2005 Accepted Paper Series Williams, Patti University of Pennsylvania - The Wharton School Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Posted: 20 Oct 11 59 (187,297) 2 6.   Age-Related Differences in Responses to Affective vs. Rational Ads for Hedonic vs. Utilitarian Products | Show Abstract Hide Abstract | Download | Marketing Letters, 2007 Accepted Paper Series Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Williams, Patti University of Pennsylvania - The Wharton School Lau-Gesk, Loraine University of California, Irvine - Marketing Area Posted: 20 Oct 11 14 (299,464)   age, advertising 7.   Off Target? Changing Cognitive-Based Attitudes | Show Abstract Hide Abstract | Journal of Consumer Psychology, Vol. 12, No. 1, pp. 59-68, 2002 Accepted Paper Series Drolet, Aimee University of California, Los Angeles (UCLA) - Marketing Area Aaker, Jennifer Stanford University - Graduate School of Business Posted: 06 Aug 11   cognitive attitude, affective persuasive, specific attribute Records 1 - 7 of 7 matches [ 1 ]

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