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Schroeder, Jonathan E.
 SSRN Author Rank: 882 by Downloads
 William A. Kern Professor of Communication
 

Rochester Institute of Technology


 92 Lomb Memorial Drive
 Eastman Building, Room 3006
 Rochester, NY 14623
 United States
 5854752703 (Phone)
 email address

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. Schroeder, Jonathan E.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
15,102		 Total
Citations
45
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Artist and the Brand | Show Abstract | Download |
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
16 Apr 05
1,779
(3,423) 		4
2.  
Brand Culture: Trade Marks, Marketing and Consumption | Show Abstract | Download |
TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
09 Feb 07
Last Revised:
27 Jan 08
1,762
(3,480) 		3
3.  
Mirrors of Masculinity: Representation and Identity in Advertising Images | Show Abstract | Download |
Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Zwick, Detlev
York University - Schulich School of Business
Posted:
24 Feb 04
1,564
(4,320) 		9
4.  
Visual Analysis of Images in Brand Culture | Show Abstract | Download |
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
31 Oct 06
Last Revised:
19 Jul 12
1,283
(6,134) 		1
5.   Incl. Electronic Paper
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Escudero Magnusson, Martin
affiliation not provided to SSRN
Magnusson, Frank
affiliation not provided to SSRN
Posted:
04 Oct 08
Last Revised:
18 Jun 09
1,141
(7,461) 		1
6.  
Critical Visual Analysis | Show Abstract | Download |
HANDBOOK OF QUALITATIVE METHODS IN MARKETING, Russell Belk, ed., pp. 303-321, Aldershot, UK: Edward Elgar, 2006
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
22 Sep 05
1,034
(8,795) 		1
7.  
Identity in Marketing Communications: An Ethics of Visual Representation | Show Abstract | Download |
MARKETING COMMUNICATION: NEW APPROACHES, TECHNOLOGIES, AND STYLES, Allan J. Kimmel, ed., pp. 256-277, Oxford University Press, 2005
Accepted Paper Series
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
12 Mar 07
1,009
(9,149) 		7
8.  
Pongsakornrungsilp, Siwarit
Bradshaw, Alan
University of Exeter Business School
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
11 Mar 08
Last Revised:
23 Apr 09
973
(9,667) 		2
9.  
Visual Consumption in an Image Economy | Show Abstract | Download |
ELUSIVE CONSUMPTION, Karin Ekstrom, Helene Brembeck, eds., Berg, 2004
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
12 Feb 04
618
(19,146) 		1
10.  
The Artist in Brand Culture | Show Abstract | Download |
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
02 May 09
516
(24,521) 		 
11.  
Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research | Show Abstract | Download |
European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Accepted Paper Series
Denegri-Knott, Janice
Bournemouth Media School
Zwick, Detlev
York University - Schulich School of Business
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
29 Jun 06
507
(25,040) 		4
12.  
Consuming Representation: A Visual Approach to Consumer Research | Show Abstract | Download |
REPRESENTING CONSUMERS: VOICES, VIEWS AND VISIONS, Barbara B. Stern, ed., pp. 193-230, New York: Routledge, 1998
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
27 Feb 09
Last Revised:
19 Aug 09
490
(26,142) 		7
13.  
Polysemy in Advertising | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2006-043-MKT, Journal of Advertising, Forthcoming
Accepted Paper Series
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Schroeder, Jonathan E.
Rochester Institute of Technology
Ritson, Mark
London Business School
Posted:
23 Dec 06
480
(26,875) 		 
14.  
The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications | Show Abstract | Download |
Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Accepted Paper Series
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
22 May 07
Last Revised:
10 Apr 11
341
(41,396) 		1
15.  
Aesthetic Leadership | Show Abstract | Download |
KEY CONCEPTS IN LEADERSHIP STUDIES, Antonio Marturano, Jonathan Gosling, eds., pp. 5-7, London: Routledge, 2008
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
22 Jul 08
319
(44,795) 		1
16.  
Borderlands: Skin, Tattoos, and Consumer Culture Theory | Show Abstract | Download |
Patterson, Maurice and Jonathan Schroeder (2010), Borderlines: Skin, tattoos and consumer culture theory, Marketing Theory, 10(3) 253–267
Accepted Paper Series
Patterson, Maurice
Kemmy Business School, University of Limerick
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
16 Oct 09
Last Revised:
19 Jul 12
284
(51,323) 		 
17.  
Packaging Paradise: Organizing Representations of Hawaii | Show Abstract | Download |
A. Prasad, ed., Against the Grain: Advances in Postcolonial Organization Studies, Copenhagen: Copenhagen Business School Press, 32-53
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Borgerson, Janet L.
Rochester Institute of Technology
Posted:
08 Dec 08
Last Revised:
04 Nov 12
224
(66,537) 		1
18.  
Snapshot Aesthetics as a Strategic Resource | Show Abstract | Download |
EIASM Workshop on Imagining Business, Oxford University, June 2008
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
19 May 08
Last Revised:
20 May 08
209
(71,444) 		 
19.  
Dobers, Peter
Royal Institute of Technology (KTH) - Department of Industrial Economics and Management (INDEK)
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
19 Jun 04
143
(102,047) 		 
20.  
Wu, ZhiYan
University of Exeter
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
01 Oct 11
126
(113,407) 		 
21.  
The Social Pedagogy of Wall Street: Stock Trading as Political Activism? | Show Abstract | Download |
Journal of Consumer Policy, Vol. 30, No. 3, pp. 177-199, 2007
Accepted Paper Series
Zwick, Detlev
York University - Schulich School of Business
Denegri-Knott, Janice
Bournemouth Media School
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
14 Jul 06
Last Revised:
17 Oct 10
102
(133,267) 		2
22.  
Fashion Systems and Symbolic Production from Historical Chinese Culture: Creating and Managing Global Chinese Brands | Show Abstract | Download |
ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Association for Consumer Research, 2010
Working Paper Series
Wu, ZhiYan
University of Exeter
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
04 Apr 11
82
(153,859) 		 
23.  
Style and Strategy: Snapshot Aesthetics in Brand Culture | Show Abstract | Download |
Imagining Organisations: Performative Imagery in Business and Beyond, C. McLean, P. Quattrone, F-R. Puyou, and N. Thrift (eds.), London: Routledge, 129-151
Accepted Paper Series
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
08 Oct 10
Last Revised:
04 Nov 12
71
(167,859) 		 
24.  
Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer | Show Abstract | Download |
The Routledge Companion to Digital Consumption, Russell Belk and Rosa Llamas (eds.), New York: Routledge, 208-222.
Accepted Paper Series
Zwick, Detlev
York University - Schulich School of Business
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
30 Nov 11
Last Revised:
04 Nov 12
45
(209,612) 		 

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