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Schroeder, Jonathan E.


 SSRN Author Rank: 843 by Downloads
 William A. Kern Professor of Communication
 

Rochester Institute of Technology


 92 Lomb Memorial Drive
 Eastman Building, Room 3006
 Rochester, NY 14623
 United States
 5854752703 (Phone)
 email address

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. Schroeder, Jonathan E.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
18,652
Total
Citations
54
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Artist and the Brand | Show Abstract | Download This Paper |
European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of Pages in PDF File: 28
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
16 Apr 05
2,074
(3,559)
8

2.  
Brand Culture: Trade Marks, Marketing and Consumption | Show Abstract | Download This Paper |
TRADE MARKS AND BRANDS: AN INTERDISCIPLINARY CRITIQUE, Jane Ginsburg, Lionel Bently and Jennifer Davis, eds., Cambridge University Press, pp. 161-176, 2008
Number of Pages in PDF File: 24
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
09 Feb 07
Last Revised:
27 Jan 08
1,969
(3,884)
3

3.  
Mirrors of Masculinity: Representation and Identity in Advertising Images | Show Abstract | Download This Paper |
Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Number of Pages in PDF File: 56
Schroeder, Jonathan E.
Rochester Institute of Technology
Zwick, Detlev
York University - Schulich School of Business
Posted:
24 Feb 04
1,760
(4,725)
9

4.  
Visual Analysis of Images in Brand Culture | Show Abstract | Download This Paper |
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of Pages in PDF File: 36
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
31 Oct 06
Last Revised:
19 Jul 12
1,659
(5,243)
2

5.   Incl. Electronic Paper
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Escudero Magnusson, Martin
affiliation not provided to SSRN
Magnusson, Frank
affiliation not provided to SSRN
Posted:
04 Oct 08
Last Revised:
18 Jun 09
1,540
(5,996)
1

6.  
Critical Visual Analysis | Show Abstract | Download This Paper |
HANDBOOK OF QUALITATIVE METHODS IN MARKETING, Russell Belk, ed., pp. 303-321, Aldershot, UK: Edward Elgar, 2006
Number of Pages in PDF File: 31
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
22 Sep 05
1,340
(7,552)
2

7.  
Identity in Marketing Communications: An Ethics of Visual Representation | Show Abstract | Download This Paper |
MARKETING COMMUNICATION: NEW APPROACHES, TECHNOLOGIES, AND STYLES, Allan J. Kimmel, ed., pp. 256-277, Oxford University Press, 2005
Number of Pages in PDF File: 44
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
12 Mar 07
1,270
(8,266)
7

8.  
Bradshaw, Alan
University of Exeter Business School
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
11 Mar 08
Last Revised:
23 Apr 09
1,103
(10,426)
2

9.  
Visual Consumption in an Image Economy | Show Abstract | Download This Paper |
ELUSIVE CONSUMPTION, Karin Ekstrom, Helene Brembeck, eds., Berg, 2004
Number of Pages in PDF File: 16
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
12 Feb 04
795
(17,263)
1

10.  
Consuming Representation: A Visual Approach to Consumer Research | Show Abstract | Download This Paper |
REPRESENTING CONSUMERS: VOICES, VIEWS AND VISIONS, Barbara B. Stern, ed., pp. 193-230, New York: Routledge, 1998
Number of Pages in PDF File: 53
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
27 Feb 09
Last Revised:
19 Aug 09
763
(18,359)
7

11.  
The Artist in Brand Culture | Show Abstract | Download This Paper |
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Number of Pages in PDF File: 20
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
02 May 09
737
(19,213)
 

12.  
Polysemy in Advertising | Show Abstract | Download This Paper |
ERIM Report Series Reference No. ERS-2006-043-MKT, Journal of Advertising, Forthcoming
Number of Pages in PDF File: 39
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Schroeder, Jonathan E.
Rochester Institute of Technology
Ritson, Mark
London Business School
Posted:
23 Dec 06
543
(29,567)
 

13.  
Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research | Show Abstract | Download This Paper |
European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Number of Pages in PDF File: 41
Denegri-Knott, Janice
Bournemouth Media School
Zwick, Detlev
York University - Schulich School of Business
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
29 Jun 06
520
(31,271)
4

14.  
Aesthetic Leadership | Show Abstract | Download This Paper |
KEY CONCEPTS IN LEADERSHIP STUDIES, Antonio Marturano, Jonathan Gosling, eds., pp. 5-7, London: Routledge, 2008
Number of Pages in PDF File: 6
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
22 Jul 08
389
(45,166)
1

15.  
The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications | Show Abstract | Download This Paper |
Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Number of Pages in PDF File: 37
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
22 May 07
Last Revised:
10 Apr 11
389
(45,166)
1

16.  
Borderlands: Skin, Tattoos, and Consumer Culture Theory | Show Abstract | Download This Paper |
Patterson, Maurice and Jonathan Schroeder (2010), Borderlines: Skin, tattoos and consumer culture theory, Marketing Theory, 10(3) 253–267
Number of Pages in PDF File: 28
Patterson, Maurice
Kemmy Business School, University of Limerick
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
16 Oct 09
Last Revised:
19 Jul 12
371
(47,768)
 

17.  
Packaging Paradise: Organizing Representations of Hawaii | Show Abstract | Download This Paper |
A. Prasad, ed., Against the Grain: Advances in Postcolonial Organization Studies, Copenhagen: Copenhagen Business School Press, 32-53
Number of Pages in PDF File: 35
Schroeder, Jonathan E.
Rochester Institute of Technology
Borgerson, Janet L.
Rochester Institute of Technology
Posted:
08 Dec 08
Last Revised:
04 Nov 12
261
(71,642)
1

18.  
Snapshot Aesthetics as a Strategic Resource | Show Abstract | Download This Paper |
EIASM Workshop on Imagining Business, Oxford University, June 2008
Number of Pages in PDF File: 9
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
19 May 08
Last Revised:
20 May 08
232
(81,269)
 

19.  
Wu, ZhiYan
University of Exeter
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
01 Oct 11
151
(122,189)
 

20.  
Dobers, Peter
Royal Institute of Technology (KTH) - Department of Industrial Economics and Management (INDEK)
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
19 Jun 04
148
(124,399)
 

21.  
Style and Strategy: Snapshot Aesthetics in Brand Culture | Show Abstract | Download This Paper |
Imagining Organisations: Performative Imagery in Business and Beyond, C. McLean, P. Quattrone, F-R. Puyou, and N. Thrift (eds.), London: Routledge, 129-151
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
08 Oct 10
Last Revised:
04 Nov 12
126
(142,002)
3

22.  
The Social Pedagogy of Wall Street: Stock Trading as Political Activism? | Show Abstract | Download This Paper |
Journal of Consumer Policy, Vol. 30, No. 3, pp. 177-199, 2007
Number of Pages in PDF File: 35
Zwick, Detlev
York University - Schulich School of Business
Denegri-Knott, Janice
Bournemouth Media School
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
14 Jul 06
Last Revised:
17 Oct 10
104
(163,741)
2

23.  
Fashion Systems and Symbolic Production from Historical Chinese Culture: Creating and Managing Global Chinese Brands | Show Abstract | Download This Paper |
ADVANCES IN CONSUMER RESEARCH, Vol. 37, Margaret C. Campbell, Jeff Inman, Rik Pieters, eds., Association for Consumer Research, 2010
Number of Pages in PDF File: 8
Wu, ZhiYan
University of Exeter
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
04 Apr 11
101
(167,147)
 

24.  
Brands and Branding | Show Abstract | Download This Paper |
Schroeder, J. E. (2014), “Brands and Branding,” in Wiley-Blackwell Concise Encyclopedia of Consumption and Consumer Studies, edited by Dan Cook and Michael J. Ryan, New York: Wiley and Sons.
Number of Pages in PDF File: 9
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
10 Nov 13
Last Revised:
24 Dec 13
79
(195,849)
 

25.  
A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands | Show Abstract | Download This Paper |
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
Number of Pages in PDF File: 12
Schroeder, Jonathan E.
Rochester Institute of Technology
Borgerson, Janet L.
Rochester Institute of Technology
Wu, ZhiYan
University of Exeter
Posted:
20 Oct 14
63
(222,339)
 

26.  
Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer | Show Abstract | Download This Paper |
The Routledge Companion to Digital Consumption, Russell Belk and Rosa Llamas (eds.), New York: Routledge, 208-222.
Number of Pages in PDF File: 29
Zwick, Detlev
York University - Schulich School of Business
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
30 Nov 11
Last Revised:
09 Jun 14
59
(230,035)
 

27.  
The Visual Organization | Show Abstract | Download This Paper |
Routledge Companion to Visual Organization, Emma Bell, Samantha Warren and Jonathan Schroeder, eds., Routledge, 2013
Number of Pages in PDF File: 41
Bell, Emma
Keele University
Warren, Samantha
University of Essex
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
05 Jul 13
53
(242,194)
 

28.  
Snapshot Aesthetics and the Strategic Imagination | Show Abstract | Download This Paper |
Invisible Culture, Issue 18, 2013
Number of Pages in PDF File: 19
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
13 Jan 14
Last Revised:
05 Nov 14
28
(308,650)
 

29.  
The Brand Culture of Shanghai Tang: An Aspiring Global Brand | Show Abstract | Download This Paper |
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
Number of Pages in PDF File: 34
Wu, ZhiYan
University of Exeter
Borgerson, Janet L.
Rochester Institute of Technology
Schroeder, Jonathan E.
Rochester Institute of Technology
Posted:
15 Jun 13
Last Revised:
11 Jun 14
25
(319,973)
 


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