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Johar, Gita

 Senior Vice Dean
 

Columbia Business School - Marketing


 New York, NY 10027
 United States
 email address


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. Johar, Gita's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
408
Total
Citations
15
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Conditioned Superstition: Desire for Control and Consumer Brand Preferences | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 13-12
Number of Pages in PDF File: 56
Hamerman, Eric J.
Tulane University - A.B. Freeman School of Business
Johar, Gita
Columbia Business School - Marketing
Posted:
21 Mar 13
214
(90,544)
 

2.  
Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-62
Number of Pages in PDF File: 61
Weiss, Liad
University of Wisconsin Madison
Johar, Gita
Columbia Business School - Marketing
Posted:
16 Nov 12
Last Revised:
15 Jan 13
117
(153,662)
 

3.  
Indulgence as Self Reward for Prior Shopping Restraint | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, Vol. 19, pp. 334-345, 2009
Number of Pages in PDF File: 41
Johar, Gita
Columbia Business School - Marketing
Mukhopadhyay, Anirban
Hong Kong University of Science & Technology (HKUST)
Posted:
16 Nov 11
29
(311,579)
 

4.  
Gorn, Gerald J.
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Jiang, Yuwei
Hong Kong Polytechnic University
Johar, Gita
Columbia Business School - Marketing
Posted:
08 Mar 14
14
(374,923)
3

5.  
Mukhopadhyay, Anirban
Hong Kong University of Science & Technology (HKUST)
Johar, Gita
Columbia Business School - Marketing
Posted:
30 Oct 12
13
(379,468)
4

6.  
Mukhopadhyay, Anirban
Hong Kong University of Science & Technology (HKUST)
Johar, Gita
Columbia Business School - Marketing
Posted:
30 Oct 12
8
(401,797)
5

7.  
I'll Know What You're Like When I See How You Feel: How and When Affective Displays Adjust Behavior-Based Impressions | Show Abstract | Download This Paper | Open PDF in Browser |
Psychological Science, Vol. 20, No. 5, pp. 586-593, 2009, Columbia Business School Research Paper
Number of Pages in PDF File: 8
Ames, Daniel
Columbia Business School - Management
Johar, Gita
Columbia Business School - Marketing
Posted:
30 Oct 11
8
(401,797)
2

8.  
Consumer Perception of Deals: Biasing Effects of Varying Deal Prices | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Experimental Psychology: Applied, 1996, Vol. 2, No. 3,187-206
Number of Pages in PDF File: 20
Krishna, Aradhna
University of Michigan, Stephen M. Ross School of Business
Johar, Gita
Columbia Business School - Marketing
Posted:
21 Jan 15
5
(414,212)
1

9.  
Two Roads to Updating Brand Personality Impressions | Show Abstract |
Journal of Marketing Research, pp. 458-469, November 2005
Johar, Gita
Columbia Business School - Marketing
Sengupta, Jaideep
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Aaker, Jennifer
Stanford University - Graduate School of Business
Posted:
06 Aug 11
 


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