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Mizik, Natalie's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
5,739 |
Total
Citations
45 |
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Jacobson, Robert University of Washington - Michael G. Foster School of Business Mizik, Natalie University of Washington
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03 Jun 07
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Last Revised:
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14 Aug 11
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869
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2
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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content
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Mizik, Natalie University of Washington Jacobson, Robert University of Washington - Michael G. Foster School of Business
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16 May 08
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Last Revised:
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28 Feb 12
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580
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11
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brand, valuation, BAV, brand differentiation
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3.
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Roychowdhury, Sugata Boston College Kothari, S.P. Massachusetts Institute of Technology (MIT) - Sloan School of Management Mizik, Natalie University of Washington
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10 Jan 12
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Last Revised:
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31 Dec 12
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570
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earnings management, discretional accruals, real activity manipulation, seasoned equity offering, SEO overvaluation, earnings management opacity
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4.
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Mizik, Natalie University of Washington Jacobson, Robert University of Washington - Michael G. Foster School of Business
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544
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9
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brand, valuation, BAV, brand differentiation
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5.
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Mizik, Natalie University of Washington Jacobson, Robert University of Washington - Michael G. Foster School of Business
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482
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3
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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management
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6.
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Mizik, Natalie University of Washington Jacobson, Robert University of Washington - Michael G. Foster School of Business
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407
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12
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managerial myopia, SEO, valuation, short-term focus
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7.
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Mizik, Natalie University of Washington Jacobson, Robert University of Washington - Michael G. Foster School of Business
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23 Apr 08
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Last Revised:
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14 Aug 11
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383
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4
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relative valuation, valuation multipliers, brand, intangible assests
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8.
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Mizik, Natalie University of Washington
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23 Mar 09
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Last Revised:
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14 Aug 11
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347
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2
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myopic management, real earnings management, accruals-based earnings management
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9.
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Mizik, Natalie University of Washington Jacobson, Robert University of Washington - Michael G. Foster School of Business
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344
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1
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marketing research, financial markets, VAR, valuation analysis, Tobin's Q
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10.
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Mizik, Natalie University of Washington Nissim, Doron Columbia University - Columbia Business School
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25 Feb 11
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Last Revised:
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14 Aug 11
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340
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Internally Developed Intangible Assets, Acquired Intangible Assets, Marketing Accounting, Marketing Practice
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11.
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Dinner, Isaac M. University of North Carolina - Chapel Hill Mizik, Natalie University of Washington Lehmann, Donald R. Columbia Business School - Marketing
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08 Jan 09
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Last Revised:
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05 Sep 12
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293
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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift
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12.
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Mizik, Natalie University of Washington Knowles, Jonathan Type 2 Consulting Dinner, Isaac M. University of North Carolina - Chapel Hill
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253
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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis
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13.
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Jacobson, Robert University of Washington - Michael G. Foster School of Business Mizik, Natalie University of Washington
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175
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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates
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14.
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Sismeiro, Catarina Imperial College London, Tanaka Business School Mizik, Natalie University of Washington Bucklin, Randolph E. UCLA Anderson School of Management
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152
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1
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Time series analysis, panel data, segmentation, marketing strategy
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15.
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Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
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Versions (2)
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Moorman, Christine Duke University - Fuqua School of Business Wies, Simone Maastricht University - Department of Finance Mizik, Natalie University of Washington Spencer, Fredrika J. University of North Carolina at Wilmington
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Posted:
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24 Jul 12
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Last Revised:
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29 Jan 13
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Moorman, Christine Duke University - Fuqua School of Business Wies, Simone Maastricht University - Department of Finance Mizik, Natalie University of Washington Spencer, Fredrika J. University of North Carolina at Wilmington
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0
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innovation, timing, stock market, ratchet, revenue
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Moorman, Christine Duke University - Fuqua School of Business Wies, Simone Maastricht University - Department of Finance Mizik, Natalie University of Washington Spencer, Fredrika J. University of North Carolina at Wilmington
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Innovation, timing, stock market, ratchet, revenue, calendar time portfolios
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