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Sun, Yacheng

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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract |
Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111
Accepted Paper Series
Kopalle, Praveen K.
Dartmouth College - Tuck School of Business
Sun, Yacheng
affiliation not provided to SSRN
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Independent
Swaminathan, Vanitha
University of Pittsburgh
Posted:
24 Oct 12
 


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