Selected Entire List   Sun, Yacheng  affiliation not provided to SSRN  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Sun, Yacheng's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 0 Total Citations 0 Papers (1) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs | Show Abstract Hide Abstract | Marketing Science, Vol. 31, No. 2, 2012; pp. 216-235; DOI: 10.1287/mksc.1110.0687, Tuck School of Business Working Paper No. 2013-111 Accepted Paper Series Kopalle, Praveen K. Dartmouth College - Tuck School of Business Sun, Yacheng affiliation not provided to SSRN Neslin, Scott Dartmouth College - Tuck School of Business Sun, Baohong Independent Swaminathan, Vanitha affiliation not provided to SSRN Posted: 24 Oct 12   loyalty program, customer tier programs, frequency reward, database marketing, segmentation Records 1 - 1 of 1 matches [ 1 ]

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