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Webster, Frederick's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
3,971 |
Total
Citations
13 |
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1.
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Keller, Kevin Lane Dartmouth College - Tuck School of Business Webster, Frederick Tuck School of Business at Dartmouth
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2,264
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Business-to-business branding, industrial brands, industrial marketing, strategic brand management
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Webster, Frederick Tuck School of Business at Dartmouth Malter, Alan J. University of Arizona - Eller College of Management Ganesan, Shankar University of Arizona - Department of Marketing
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1,707
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11
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Marketing, Marketing performance, Marketing strategy
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