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Ganesan, Shankar's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
1,781 |
Total
Citations
11 |
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1.
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Webster, Frederick
Tuck School of Business at Dartmouth Malter, Alan J.
University of Arizona - Eller College of Management Ganesan, Shankar
University of Arizona - Department of Marketing
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1,708
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11
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Marketing, Marketing performance, Marketing strategy
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2.
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Ahearne, Michael
University of Houston - C.T. Bauer College of Business Rapp, Adam
Clemson University John Mariadoss, Babu
Washington State University Ganesan, Shankar
University of Arizona - Department of Marketing
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73
(165,458)
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Customer relationship marketing, business-to-business marketing, marketing strategy implementation
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