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Mellers, Barbara
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University of California, Berkeley - Marketing Group
Haas School of Business Berkeley, CA 94720 United States
email address
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University of Pennsylvania - Marketing Department
700 Jon M. Huntsman Hall 3730 Walnut Street Philadelphia, PA 19104-6340 United States
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Mellers, Barbara's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
175 |
Total
Citations
24 |
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1.
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Mellers, Barbara University of California, Berkeley - Marketing Group McGraw, A. Peter University of Colorado at Boulder - Department of Marketing
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50
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1
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2.
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Winer, Russell S. New York University (NYU) - Department of Marketing Deighton, John Harvard Business School Gupta, Sunil Harvard Business School Johnson, Eric J. Columbia Business School - Marketing Mellers, Barbara University of California, Berkeley - Marketing Group Morwitz, Vicki New York University (NYU) - Department of Marketing O'Guinn, Thomas C. University of Wisconsin - Madison - Department of Marketing Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Sawyer, Alan affiliation not provided to SSRN
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42
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2
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consumer choice, internet
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3.
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Mellers, Barbara University of California, Berkeley - Marketing Group McGraw, A. Peter University of Colorado at Boulder - Department of Marketing
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40
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10
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4.
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McGraw, A. Peter University of Colorado at Boulder - Department of Marketing Mellers, Barbara University of California, Berkeley - Marketing Group Tetlock, Philip E. University of California, Berkeley - Organizational Behavior & Industrial Relations Group
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28
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2
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5.
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Larsen, Jeff T. Texas Tech University McGraw, A. Peter University of Colorado at Boulder - Department of Marketing Mellers, Barbara University of California, Berkeley - Marketing Group Cacioppo, John T. University of Chicago - Department of Psychology
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17 Feb 10
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Last Revised:
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05 Apr 12
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15
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9
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6.
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Shiv, Baba Stanford Graduate School of Business Levin, Irwin University of Iowa Alba, Joseph W. University of Florida - Warrington College of Business Administration Bettman, James R. Duke University - Fuqua School of Business Dube, Laurette McGill University - Desautels Faculty of Management Isen, Alice M. Cornell University - Samuel Curtis Johnson Graduate School of Management Mellers, Barbara University of California, Berkeley - Marketing Group Smidts, A. Erasmus Research Institute of Management (ERIM) Jung Grant, Susan University of Colorado at Boulder - Leeds School of Business McGraw, A. Peter University of Colorado at Boulder - Department of Marketing
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