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Campbell, Margaret C.'s
Scholarly Papers
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Total Downloads
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Total
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1.
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Gilovich, Thomas affiliation not provided to SSRN Campbell, Margaret C. University of Colorado at Boulder Van Boven, Leaf University of Colorado Boulder
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Jung Grant, Susan University of Colorado at Boulder - Leeds School of Business Campbell, Margaret C. University of Colorado at Boulder Jhang, Ji Hoon affiliation not provided to SSRN
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New Products, Incongruity, Cognitive Flexibility, Innovation
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Campbell, Margaret C. University of Colorado at Boulder Mohr, Gina Colorado State University, College of Business Verlegh, Peeter W.J. Amsterdam School of Communication Research (ASCoR), University of Amsterdam
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Persuasion knowledge, covert marketing, product placement, disclosure, timing, flexible correction
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