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http://smgnet.bu.edu/mgmt_new/profiles/BrunelFrederic.html
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social media, blogging, secrets, disclosure
word-of-mouth, co-creation, social media, consumer generated advertising, engagement
Advertising, Consumer-generated advertising, Consumer engagement
Electronic Word-of-Mouth (eWOM), Word-of-Mouth (WOM), Rhetorical Methods, Social Media, Online Forum, Community
Design thinking, Swedish design, aesthetics of design, design orientation, innovative design
mass customization, product design, eesthetics, self-identity
blogs, online marketing, social media, online branding, relationships, communication strategy
implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences
word-of mouth, online communities, consumer activity, motherhood, rhetorical practices
consumer behavior, electronic word-of-mouth (eWOM), synchrony, affect, emotion, community, Twitter, social media