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Brunel, Frederic F.


 SSRN Author Rank: 17,253 by Downloads
 Asst. Professor
 

Boston University


 595 Commonwealth Avenue
 Boston, MA 02215
 United States
 617 353 4609 (Phone)
 617 353 4098 (Fax)
 HOME PAGE: http://smgnet.bu.edu/mgmt_new/profiles/BrunelFrederic.html
 email address

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. Brunel, Frederic F.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,645
Total
Citations
0
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising | Show Abstract | Download This Paper |
Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of Pages in PDF File: 45
Lawrence, Benjamin
Boston University - School of Management
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
25 Oct 12
Last Revised:
26 Sep 13
331
(55,519)
 

2.  
Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2012-16
Number of Pages in PDF File: 26
Lawrence, Benjamin
Boston University - School of Management
Fournier, Susan
Boston University
Brunel, Frederic F.
Boston University
Posted:
08 May 12
Last Revised:
10 Dec 13
296
(63,122)
 

3.  
Word-­of-­Mouth Rhetorics in Social Media Talk | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2012-17
Number of Pages in PDF File: 38
Toder Alon, Anat
Peres Academic Center
Brunel, Frederic F.
Boston University
Fournier, Susan
Boston University
Posted:
07 May 12
Last Revised:
08 Jan 13
214
(89,227)
 

4.  
Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2012-13
Number of Pages in PDF File: 41
Kim, Soyean (Julia)
Boston University - School of Management
Bickart, Barbara A.
Boston University School of Management
Brunel, Frederic F.
Boston University
Pai, Seema
Boston University - School of Management
Posted:
25 Apr 12
Last Revised:
04 Feb 15
185
(102,795)
 

5.  
Design Orientation: A Grounded Theory Analysis of Design Thinking and Action | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2012-20
Number of Pages in PDF File: 22
Venkatesh, Alladi
affiliation not provided to SSRN
Digerfeldt-Månsson, Theresa
affiliation not provided to SSRN
Brunel, Frederic F.
Boston University
Chen, Steven
affiliation not provided to SSRN
Posted:
23 Aug 12
Last Revised:
01 Jul 14
181
(104,933)
 

6.  
Consumer Response to Aesthetic Mass Customization | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2012-27
Number of Pages in PDF File: 33
Mugge, Ruth
affiliation not provided to SSRN
Brunel, Frederic F.
Boston University
Schoormans, Jan P. L.
affiliation not provided to SSRN
Posted:
25 Oct 12
133
(137,338)
 

7.  
Kareklas, Ioannis
Washington State University - Department of Marketing
Brunel, Frederic F.
Boston University
Coulter, Robin
University of Connecticut
Posted:
25 Apr 12
Last Revised:
21 Mar 14
102
(167,608)
 

8.  
Kiani, Soroosh
Unaffiliated Authors
Kurian, Dinesh
affiliation not provided to SSRN
Henkin, Stanislav
affiliation not provided to SSRN
Desai, Pranjal
affiliation not provided to SSRN
Brunel, Frederic F.
Boston University
Poston, Robin S.
affiliation not provided to SSRN
Posted:
12 Jul 12
Last Revised:
11 Oct 12
64
(222,597)
 

9.  
Toder-Alon, Anat
Peres Academic Center
Brunel, Frederic F.
Boston University
Posted:
27 Jun 12
Last Revised:
17 Dec 13
63
(224,465)
 

10.  
How Social Media Influencers Build a Brand Following by Sharing Secrets | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2549040
Number of Pages in PDF File: 23
Kim, Soyean (Julia)
Boston University - School of Management
Pai, Seema
Boston University - School of Management
Bickart, Barbara A.
Boston University School of Management
Brunel, Frederic F.
Boston University
Posted:
14 Jan 15
52
(246,583)
 

11.  
Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content | Show Abstract | Download This Paper |
Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, M.E. Sharpe. Forthcoming, Boston U. School of Management Research Paper No. 2549227
Number of Pages in PDF File: 29
Sogut, Cansu
Boston University School of Management
Brunel, Frederic F.
Boston University
Bickart, Barbara A.
Boston University School of Management
Posted:
14 Jan 15
24
(326,985)
 


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