.
Brunel, Frederic F.'s
Scholarly Papers
Click on the title of any column to sort the table by that
column.
Aggregate Statistics
Total 936
Total Citations 0
1.
Lawrence, Benjamin Boston University - School of Management
Fournier, Susan M. Boston University
Brunel, Frederic F. Boston University
Posted:
08 May 12
Last Revised:
25 Oct 12
214(70,566)
word-of-mouth, co-creation, social media, consumer generated advertising, engagement
2.
Lawrence, Benjamin Boston University - School of Management
Fournier, Susan M. Boston University
Brunel, Frederic F. Boston University
Posted:
25 Oct 12
Last Revised:
26 Feb 13
154(96,697)
Advertising, Consumer-generated advertising, Consumer engagement
3.
Kim, Soyean (Julia) Boston University - School of Management
Bickart, Barbara A. Boston University School of Management
Brunel, Frederic F. Boston University
Pai, Seema Boston University - School of Management
Posted:
25 Apr 12
Last Revised:
11 Oct 12
142(103,755)
blogs, online marketing, social media, online branding, relationships, communication strategy
4.
Toder Alon, Anat Peres Academic Center
Brunel, Frederic F. Boston University
Fournier, Susan M. Boston University
Posted:
07 May 12
Last Revised:
08 Jan 13
121(118,552)
Electronic Word-of-Mouth (eWOM), Word-of-Mouth (WOM), Rhetorical Methods, Social Media, Online Forum, Community
5.
Venkatesh, Alladi affiliation not provided to SSRN
Digerfeldt-Månsson, Theresa affiliation not provided to SSRN
Brunel, Frederic F. Boston University
Chen, Steven affiliation not provided to SSRN
Posted:
23 Aug 12
Last Revised:
11 Oct 12
115(123,382)
Design thinking, Swedish design, aesthetics of design, design orientation, innovative design
6.
Mugge, Ruth affiliation not provided to SSRN
Brunel, Frederic F. Boston University
Schoormans, Jan P. L. affiliation not provided to SSRN
67(175,216)
mass customization, product design, eesthetics, self-identity
7.
Toder-Alon, Anat affiliation not provided to SSRN
Brunel, Frederic F. Boston University
Posted:
27 Jun 12
Last Revised:
02 Oct 12
44(213,892)
word-of mouth, online communities, consumer activity, motherhood, rhetorical practices
8.
Kiani, Soroosh Unaffiliated Authors
Kurian, Dinesh affiliation not provided to SSRN
Henkin, Stanislav affiliation not provided to SSRN
Desai, Pranjal affiliation not provided to SSRN
Brunel, Frederic F. Boston University
Poston, Robin S. affiliation not provided to SSRN
Posted:
12 Jul 12
Last Revised:
11 Oct 12
43(215,906)
direct-to-consumer advertising (DTCA), coronary artery bypass grafting (CABG), robotic assisted coronary artery bypass (r-CABG), heart bypass surgery, clinical outcomes, long term versus short term effects, expectations effectiveness, service quality perceptions
9.
Kareklas, Ioannis affiliation not provided to SSRN
Brunel, Frederic F. Boston University
Coulter, Robin affiliation not provided to SSRN
Posted:
25 Apr 12
Last Revised:
20 May 12
36(230,844)
implicit associations, automatic preferences, color preferences, racial preferences, advertising preferences, product preferences
