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Abstract: Fast food is one of the world's fastest growing food types. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world, where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.
Abstract: The paper aims at developing insight about whether consumer promotion schemes are helpful in building brand equity or not. Besides advertising, there are other consumer promotional schemes that help companies to develop brand equity and help in building consumer loyalty and avoids consumer switching from one brand to other. There are numbers of consumer promotional schemes that companies use like free gifts, buy one get one free, coupons, lotteries etc. Consumer promotions play a key role in the life cycle of a brand. The role varies according to the stage in the life cycle, market situation and competitive scenario. Promotions can have a significant impact on penetration build for new brands and for stimulating growth in existing brands provided they are anchored on a well defined activation platform that builds brand equity. In this paper, we have analyzed companies that have used various promotional schemes and also whether all these promotional schemes were successful or a failure and reason behind that. The data collected for the research is basically secondary data gathered from websites, books and journals on marketing.
Abstract: India is one of the largest emerging markets, with a population of over one billion. India is one of the largest economies in the world in terms of purchasing power and has a strong middle class base of 300 million. Around 70 per cent of the total households in India (188 million) reside in the rural areas, where mostly traditional retail outlets, commonly called kirana stores exist. These are unorganized, operated by single person and runs on the basis of consumer familiarity with the owner. However, recently organized retailing has become more popular in big cities in India and most of the metropolitan cities and other big cities are flooded by modern organized retail stores. Many semi-urban areas also witnesses entry of such organized retail outlets. Till now, entry of foreign retailers was restricted in Indian retail market because of the ban on Foreign Direct Investment in Indian Retail Sector. But recently, as government has changed its policy and the cabinet has allowed 51 per cent FDI in single-brand retail, the prospects of foreign players entering India became high.
emerging market, organized/unorganized retail sector, purchasing power
Abstract: Differences across the nations are so vast that people who live in different countries are different in each and every aspects of life. There are number of things that contribute to the formation of these differences. Education, social standing, religion, personality, belief structure, past experience, affection shown in the home, and a myriad of other factors affect human behavior and culture. This paper discusses different cultures and practices that are followed in different countries and their effect on businesses. As people are different in different countries so if a person from one country enters in the another country, he must take into consideration that he need to modify and adjust in the culture of another country otherwise it may lead to a big business failure. Sure there are differences in approach as to what is considered polite and appropriate behavior both on and off the job. In some cultures yes means, I hear you more than I agree. Length of pleasantries and greetings before getting down to business; level of tolerance for being around someone speaking a foreign (not-understood) language; politeness measured in terms of gallantry or etiquette (e.g., standing up for a woman who approaches a table, yielding a seat on the bus to an older person, etc.); and manner of expected dress are all examples of possible cultural differences and traditions.
Abstract: This paper aims at developing an innovative leadership style using newly devised leadership strategies from industry and academia combined with a unique leadership approach. This non-traditional approach, based on compete and collaborate learning principle or in other words participative leadership, creates a dynamic learning environment by incorporating teaming concepts into learning, and team building. The evolving methodology of this alternative has been applied in several organizations and has been implemented successfully. The paper also distinguishes between different types of leadership styles, and proposes the participative leadership as likely to be of greater value in the next generation organizations. A challenge for organisations in coming years is how to strike and maintain a suitable balance between management for ongoing operations and leadership for deep-reaching change. Strategies for developing participative and situational leadership capability are suggested for the organizations so that the lower level employees creativity and ideas can also be used in the overall development of organization.
Abstract: This case study aims at developing insight about how personnel retention in any organization is important for the growth of the organization and whether an organization can sustain in long run if it do not consider about the needs, requirements and demands of its personnel. There are many organization who actively work on the development of its personnel as well as take into consideration there requirements, however, there are also number of organization who treat personnel as mere tool of revenue generation - more pressure you put on more you get out of them. The present case study focuses on the policies and practices used by an educational Institute with respect to their employees. The case study also raises an issue that an institute, which was so good in imparting education, why could not pay attention to its employees needs. Is this true that the sole motive of any organization is 'profit maximization'? Can an organization sustain in a long run if it just tries to maximize profit and neglect other things.
Abstract: PGlobalization has affected the various economies of the World differently. However, globalization has Created inequalities in the developing countries of the world. IMF & WTO have mismanaged the process of privatization, liberalization and stabilization that many third world countries now are actually worse off than they were before. Various factors such as social set up, internal conditions, political stability/instability, formulation and proper implementation of policies etc. by the government greatly affect the economic development of a country. India has become one of the fastest growing economies of the world. The growth of the economy has been very fast in the last 15 years or in other words after the introduction of economic reforms in 1991. Contributing to this acceleration is a broad series of reforms including financial sector reforms, increased globalization and widening and deepening of product and financial markets. But, these reforms could not contribute to the equal distribution of economic development in all the sections of society. The operational structure of Indian economy altogether changed as it has become more open for global perspective. In this paper, an attempt has been made to study the impact of economic reform which were introduced in 1991 for uplifting the Indian economy suffering from severe crisis at that time and to understand how they affected all the segments of Indian society.
Economic Reform, Poverty Alleviation, Regional Disparity, Liberalization and Globalization
Abstract: Disasters and natural hazards cause lot of destruction and unprecedented problems to human kind. the proper forecast of disaster is very important, since, only than disaster management can be done before its occurrence. Many a time, lot of mis happening takes place due to inappropriate forecast. In this paper we analyze the issues like how to prevent the natural calamities and what are the various areas where attention is required s far as natural calamities and disasters is concerned.
Disaster Management, Hazards, natural resources
Abstract: Citizens accustomed to one-click shopping are fed up with jumping through multiple governmental hoops such as standing in line, filling out duplicate forms, and being bounced from department to department to obtain a building permit or pay taxes. They see remarkable customer-centric changes in the private sector and are beginning to demand that government bureaucracies be equally user-friendly. The paper aims at providing information about e governance practices linked with citizen's empowerment. Private sectors provide better customer centric services as compared to public sector organizations. Today's global citizen lives in a world where communications technology offers revolutionary opportunities for new interactions. Citizens worldwide are beginning to translate this opportunity into online citizenship. E-government already has changed the way that governments operate. Clearly, e-government also is changing the way that citizens relate to their government. Citizens are stepping out of line and moving their interactions with government online.
Abstract: The Reliance Industry Ltd., one of the India's best private sector enterprises recently landed into lots of controversy and trouble because of ownership issues and subsequent quarrels between the two brothers - Anil and Mukesh Ambani. After the dispute between two brothers occurred, this thing also came to the picture that the industry which claims to be following good governance practices and was also awarded by government as India's best company for corporate governance is actually not so good in corporate governance. The paper aims at discussing about the reliance industry and corporate governance practices that are followed in the company.
Reliance Industries, ownership issue, corporate governance
Abstract: Personnel development is an important tool for any organizations in improving performance, whilst it also serves to motivate and retain staff. Therefore, it is expected from any organization to develop the personnel professionally and also take care of their individual needs. The Case Study aims at developing insight about how personnel retention in any organization is important for the growth of the organization and whether an organization can sustain in long run if it do not consider about the needs, requirements and demands of its personnel. There are many organizations that actively work on the development of its personnel as well as take into consideration their requirements. However, there are also organizations that treat personnel as mere tool of revenue generation - more pressure you put on, more you get out of them. The present case study focuses on the policies and practices used by an educational Institute with respect to their employees. The case study raises an issue that an institute which was so good in imparting education and formulating policies related to its growth, why could not pay attention to its employees needs. Is this true that the sole motive of any organization is 'profit maximization'? Can an organization sustain in a long run if it just tries to maximize profit and neglect other things.
Abstract: Traditionally we think of leaders as being the one top person in the organization, but leadership is everybody's business - Michael McKinney In Leadership Without Easy Answers, Heifetz (1994) says leadership is a change or adaptive process to address conflicts in the values people hold, or to diminish the gap between the values people stand for and the reality they face (p. 22). In The Elements of Leadership, Noonan (2003) defines leadership as developing potential and building community (p. 3). In Developing the Leader Within You, Maxwell (2000) defines leadership as simply influence. There are different definitions of leadership that is given by different authors. But one thing in common among all the leaders is their ability to influence and mould the behaviour of others. However, there are different ways of achieving this goal. Some leaders in order to influence the behaviour of others use power while some do not believe in using power they believe in team building and participative leadership.
Authoritative Leadership, Situational Leadership, Participative Leadership
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