Burgplatz 2
Vallendar, 56179
Germany
WHU - Otto Beisheim School of Management
Brand image, Consumer behaviour, Corporate social responsibility, Ethics, Individual perception, Retailing
Online Shopping, Switzerland, Retailing, Barriers, Electronic Commerce
Shopping motivation, Shopping behavior, Store preference
project management, retail management, change management, organizational behavior, retail technology, service quality
customer demotion, customer loyalty, loyalty programs, prospect theory, relationship marketing
