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Wendel, Sonja's
Scholarly Papers
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Total Downloads
130 |
Total
Citations
3 |
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Wendel, Sonja University of Maastricht - Faculty of Economics & Business Administration Dellaert, Benedict G. C. Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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Consumer Decision Making, Media Channels, Situational Effects
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Wendel, Sonja University of Maastricht - Faculty of Economics & Business Administration Dellaert, Benedict G. C. Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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web site benefit salience, cognitive route, affective route, usage situation, situatieafhankelijkheid, HD9696.82
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