Chakravarthi Narasimhan

Washington University in St. Louis - John M. Olin Business School

Professor

One Brookings Drive, Campus Box 1133

Olin School of Business

St. Louis, MO 63130-4899

United States

  • Washington University in St. Louis - John M. Olin Business School

    • Email
    • Tel: 314-935-6313
    • Fax: 314-935-6359
SCHOLARLY PAPERS

23

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Top 12,338

in Total Papers Citations

89

CROSSREF CITATIONS

34

Scholarly Papers (23)

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1.

Customer Level Profitability Implications of Satisfaction Programs: A Retailer Satisfaction Field Study

Number of pages: 40 Posted: 24 May 2006
Chakravarthi Narasimhan, Mahendra Gupta, George Foster and Rakesh Niraj
Washington University in St. Louis - John M. Olin Business School, Washington University, St. Louis, Stanford Graduate School of Business and Case Western Reserve University
Downloads 661 (74,048)

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Customer Satisfaction, Retailing, Activity Based Costing, CRM

2.

Persuasive Advertising and Product Design

Journal of International Economics, Volume 87, Issue 2, July 2012, Pages 288-297, University of Alberta School of Business Research Paper No. 2013-775
Number of pages: 35 Posted: 11 May 2006 Last Revised: 25 Jul 2013
Yuanfang Lin and Chakravarthi Narasimhan
Independent and Washington University in St. Louis - John M. Olin Business School
Downloads 608 (82,225)
Citation 3

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Persuasive Advertising, Product Line Design, Competitive Strategies, Game Theory

3.

Do Co-branded Credit Cards Increase Customer Loyalty?

Number of pages: 64 Posted: 12 Apr 2021 Last Revised: 27 Nov 2023
Nan Zhao, Arun Gopalakrishnan and Chakravarthi Narasimhan
Georgia Institute of Technology, Rice University - Jones Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 479 (110,598)
Citation 1

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Cobranding, Loyalty Programs, Selection Bias, Airlines, Quasi- Experimental Methods

4.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Mushegh Harutyunyan, Baojun Jiang and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 478 (110,876)
Citation 2

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

5.

Vertical Information Sharing in Distribution Channels

Number of pages: 53 Posted: 24 May 2006
Rakesh Niraj and Chakravarthi Narasimhan
Case Western Reserve University and Washington University in St. Louis - John M. Olin Business School
Downloads 444 (120,956)
Citation 12

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Distribution Channels, Information Sharing, Decisions Under Uncertainty, Game

6.

Information and Inventory in Distribution Channels

Number of pages: 39 Posted: 04 May 2006
Ganesh Iyer, Chakravarthi Narasimhan and Rakesh Niraj
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Case Western Reserve University
Downloads 427 (126,621)
Citation 9

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information, inventory, supply chain, channels

7.

Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines

Number of pages: 40 Posted: 08 May 2006
Yu Ma, Seethu Seetharaman and Chakravarthi Narasimhan
Independent, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 413 (131,627)
Citation 32

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Multi-Category Choice, Complementarity, Umbrella Brands, Product Line Pricing, Category Management, Vertical Nash, Bertrand Super-Traps.

8.

Incorporating Behavioral Anomalies in Strategic Models

Marketing Letters, Vol. 16, Nos. 3/4, pp. 361-373, 2005, University of Alberta School of Business Research Paper No. 2013-789
Number of pages: 13 Posted: 11 Jun 2007 Last Revised: 25 Jul 2013
Chakravarthi Narasimhan, Eric Anderson, Lyle Brenner, Preyas S. Desai, Dmitri Kuksov, Paul R. Messinger, Sridhar Moorthy, Joseph Nunes, Richard Staelin, Yuval Rottenstreich and George Wu
Washington University in St. Louis - John M. Olin Business School, Northwestern University - Department of Marketing, University of Florida - Department of Marketing, Duke University - Fuqua School of Business, Washington University in St. Louis - John M. Olin Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Toronto - Rotman School of Management, University of Southern California - Marshall School of Business, Duke University - Fuqua School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 360 (153,583)

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marketing strategy, game theory, reference dependence, fairness, confirmatory bias

9.

Decomposing Promotion Effects with a Dynamic Structural Model of Flexible Consumption

Journal of Marketing Research, Vol. 45, No. 4, pp. 487–498, August 2008
Number of pages: 53 Posted: 06 Jun 2006 Last Revised: 28 Sep 2011
Tat Y. Chan, Chakravarthi Narasimhan and Qin Zhang
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of Iowa - Department of Marketing
Downloads 319 (174,959)
Citation 4

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decomposition of promotional effects, dynamic structural model, flexible consumption, consumer heterogeneity

10.

Product Bundling Under Three-Part Tariffs

Number of pages: 43 Posted: 25 Apr 2008
Ping Xiao, Tat Y. Chan and Chakravarthi Narasimhan
University of Melbourne - Melbourne Business School, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 245 (229,049)
Citation 3

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Nonlinear Pricing, Three-Part Tariffs, Product Bundling, Wireless Service, Discrete/Continuous Model

11.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 206 (269,995)
Citation 7

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

12.

Search vs. Site Retargeting: A Look through the Purchase Funnel

Number of pages: 39 Posted: 11 Dec 2022 Last Revised: 17 Mar 2023
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 156 (344,530)

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retargeting, competition, pricing

13.

Differentiate or Imitate?: The Role of Context-Dependent Preferences

Downloads 151 (353,993)
Citation 4

Differentiate or Imitate?: The Role of Context-Dependent Preferences

Number of pages: 41 Posted: 18 May 2011
Chakravarthi Narasimhan and Ozge Turut
Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 151 (354,572)
Citation 4

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context dependence, game theory, first mover, mimic competition, entry

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science, Vol. 32, No. 3, 2013; pp. 393-410; DOI: 10.1287/mksc.2013.0776
Posted: 13 Nov 2013
Chakravarthi Narasimhan and Ozge Turut
Washington University in St. Louis - John M. Olin Business School and Sabanci University

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context-dependent preferences, imitation, competition, new product entry

14.

Don’t hurry, be happy! The bright side of late product release

Forthcoming in Marketing Science. The paper was previously titled "Late Product Release: The Strategic Benefit of Lost Sales"
Number of pages: 116 Posted: 06 Apr 2020 Last Revised: 27 Mar 2024
Mushegh Harutyunyan and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 149 (359,686)

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Market entry, entry timing, late entry, competitive strategy, pricing

15.

The Indirect Impact of Price Deals on Households - Purchase Decisions Through the Formation of Expected Future Prices

Journal of Retailing, 88(1), March 2012, 88-101
Number of pages: 41 Posted: 30 Sep 2011 Last Revised: 02 Nov 2012
Qin Zhang, Seethu Seetharaman and Chakravarthi Narasimhan
University of Iowa - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 130 (398,343)
Citation 1

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Consumer Learning, Price Deals, Direct and Indirect Deal Effects, Discrete Quantity Model, Self-Selectivity Correction

16.

Advertising and Price Competition in a Manufacturer-Retailer Channel

International Journal of Research in Marketing (2017, Forthcoming)
Number of pages: 57 Posted: 19 Apr 2017
Tat Chan, Chakravarthi Narasimhan and Yeujun Yoon
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Peking University - HSBC School of Business
Downloads 107 (460,674)

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17.

Treatment Effectiveness and Side Effects: A Model of Physician Learning

Number of pages: 40 Posted: 22 Aug 2012
Tat Y. Chan, Chakravarthi Narasimhan and Ying Xie
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of Texas at Dallas
Downloads 100 (483,127)
Citation 8

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learning, effectiveness, side effects, physician decision, healthcare, pharmaceutical marketing

18.

National Brand's Response to Store Brands: Throw in the Towel or Fight Back?

Marketing Science, Vol. 32, No. 4, 2013; pp. 591-608; DOI: 10.1287/mksc.2013.0788
Posted: 29 Oct 2013 Last Revised: 15 Jun 2017
Sherif Nasser, Danko Turcic and Chakravarthi Narasimhan
Cornell University, University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management and Washington University in St. Louis - John M. Olin Business School

Abstract:

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product line design, store brands, distribution channels, game theory

19.

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

Marketing Science, Vol. 31, No. 4, 2012; pp. 587-602; DOI: 10.1287/mksc.1120.0705
Posted: 24 Oct 2012
Tingting He, Dmitri Kuksov and Chakravarthi Narasimhan
University of Wisconsin - Milwaukee, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School

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network externality, product design, pricing, competitive strategy, game theory

20.

Product Line Pricing in a Supply Chain

Product Line Pricing in a Supply Chain, Management Science, 55(10), 1707-1717
Posted: 20 Nov 2007 Last Revised: 24 May 2015
Lingxiu Dong, Chakravarthi Narasimhan and Kaijie Zhu
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and The Chinese University of Hong Kong (CUHK)

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Product line pricing; substitute, complement, equilibrium, vertical strategic interaction

21.

A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

Washington University WP OLIN-96-10
Posted: 16 Jul 1997
Paul R. Messinger and Chakravarthi Narasimhan
University of Alberta - Department of Marketing, Business Economics & Law and Washington University in St. Louis - John M. Olin Business School

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22.

Private-Labels and the Channel Relationship: A Cross-Category Analysis

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Private-Labels and the Channel Relationship: A Cross-Category Analysis

Washington University WP OLIN-96-09
Posted: 02 Jul 1997
Chakravarthi Narasimhan and Ronald T. Wilcox
Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University

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Private-Labels and the Channel Relationship: A Cross-Category Analysis

Posted: 01 Oct 1998
Chakravarthi Narasimhan and Ronald T. Wilcox
Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University

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23.

Strategic Waiting: When Does it Make Sense?

Washington University WP OLIN-96-8
Posted: 18 Jun 1997
Chakravarthi Narasimhan and Z. John Zhang
Washington University in St. Louis - John M. Olin Business School and Washington University

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