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Naik, Prasad A.


 SSRN Author Rank: 13,186 by Downloads
 

University of California, Davis


 One Shields Avenue
 Davis, CA 95616
 United States
 email address

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. Naik, Prasad A.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,079
Total
Citations
25
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Building Brand Awareness in Dynamic Oligopoly Markets | Show Abstract | Download |
Management Science, Vol. 54, No. 1, pp. 129-138, January 2008
Accepted Paper Series
Naik, Prasad A.
University of California, Davis
Prasad, Ashutosh
University of Texas at Dallas - Naveen Jindal School of Management
Sethi, Suresh
University of Texas at Dallas - Naveen Jindal School of Management
Posted:
06 Feb 08
Last Revised:
08 May 14
650
(22,155)
9

2.  
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues | Show Abstract | Download |
Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper
Accepted Paper Series
Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
Venkatesh, Alladi
affiliation not provided to SSRN
Hofacker, Charles
affiliation not provided to SSRN
Naik, Prasad A.
University of California, Davis
Posted:
17 May 12
597
(24,895)
4

3.  
Markov-Switching Model Selection Using Kullback-Leibler Divergence | Show Abstract | Download |
UC Davis Agricultural and Resource Economics Working Paper No. 05-001
Working Paper Series
Smith, Aaron
University of California, Davis - Department of Agricultural and Resource Economics
Naik, Prasad A.
University of California, Davis
Tsai, Chih-Ling
University of California, Davis - Graduate School of Management
Posted:
02 May 05
197
(92,595)
6

4.  
Optimal Control of an Oligopoly Model of Advertising | Show Abstract | Download |
Proceedings of the 13th IFAC Symposium on Information Control Problems in Manufacturing, INCOM 2009, UC Davis Graduate School of Management Research Paper No. 11-09
Accepted Paper Series
Prasad, Ashutosh
University of Texas at Dallas - Naveen Jindal School of Management
Sethi, Suresh
University of Texas at Dallas - Naveen Jindal School of Management
Naik, Prasad A.
University of California, Davis
Posted:
13 Apr 09
170
(106,322)
1

5.  
Aravindakshan, Ashwin
University of California, Davis
Peters, Kay
University of Hamburg - Institute for Marketing and Media
Naik, Prasad A.
University of California, Davis
Posted:
28 Jun 11
145
(122,347)
1

6.  
Perils of Using OLS to Estimate Multimedia Communications Effects | Show Abstract | Download |
Journal of Advertising Research, September 2007
Accepted Paper Series
Naik, Prasad A.
University of California, Davis
Schultz, Don
Northwestern University - Integrated Marketing Communications Program
Srinivasan, Shuba
Boston University - School of Management
Posted:
25 May 08
140
(126,137)
 

7.   Incl. Electronic Paper
Rubel, Olivier
University of California, Davis - Graduate School of Management
Naik, Prasad A.
University of California, Davis
Srinivasan, Shuba
Boston University - School of Management
Posted:
19 Jul 11
95
(168,569)
 

8.  
Choice Models and Customer Relationship Management | Show Abstract | Download |
Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291
Accepted Paper Series
Kamakura, Wagner A.
Rice University
Mela, Carl F.
Duke University - Fuqua School of Business
Ansari, Asim
Columbia Business School - Marketing
Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management
Fader, Peter
University of Pennsylvania - Marketing Department
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Naik, Prasad A.
University of California, Davis
Neslin, Scott
Dartmouth College - Tuck School of Business
Sun, Baohong
Carnegie Mellon University - David A. Tepper School of Business
Verhoef, Peter C.
University of Groningen - Department of Marketing & Marketing Research
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Wilcox, Ronald T.
University of Virginia (UVA) - Darden School of Business
Posted:
12 Feb 14
56
(228,357)
2

9.  
Multi-Index Binary Response Analysis of Large Data Sets | Show Abstract | Download |
Journal of Business and Economic Statistics, Forthcoming, Robert H. Smith School Research Paper
Accepted Paper Series
Naik, Prasad A.
University of California, Davis
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Kamakura, Wagner A.
Rice University
Posted:
12 Feb 14
20
(330,253)
 

10.  
Challenges and Opportunities in High-Dimensional Choice Data Analyses | Show Abstract | Download |
Marketing Letters, Vol. 19, No. 3/4, Seventh Tri-Annual Choice Symposium (December 2008), pp. 201-213
Accepted Paper Series
Naik, Prasad A.
University of California, Davis
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Bacon, L.
Polimetrix Inc.
Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management
Bradlow, Eric
University of Pennsylvania - Marketing Department
Kamakura, Wagner A.
Rice University
Kreulen, Jeffrey
IBM - Almaden Research Center
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Madigan, David
Columbia University - Department of Statistics
Montgomery, Alan
Carnegie Mellon University - Tepper School of Business
Posted:
24 Jun 14
9
(377,873)
2

11.  
Weiss, Dan
Tel Aviv University - Faculty of Management
Naik, Prasad A.
University of California, Davis
Tsai, Chih-Ling
University of California, Davis - Graduate School of Management
Posted:
30 Jan 08
 


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