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Naik, Prasad A.'s
Scholarly Papers
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Total
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1,697 |
Total
Citations
19 |
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1.
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Naik, Prasad A.
University of California, Davis Prasad, Ashutosh
University of Texas at Dallas - Naveen Jindal School of Management Sethi, Suresh
University of Texas at Dallas - Naveen Jindal School of Management
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06 Feb 08
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Last Revised:
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25 Sep 10
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585
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marketing, competitive strategy, advertising, media, Kalman filter, dynamic games, differential games, Nash equilibrium, Optimal control, Sethi model, Feedback Nash, competative advertising model, car companies data from Italy
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2.
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Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing Venkatesh, Alladi
affiliation not provided to SSRN Hofacker, Charles
affiliation not provided to SSRN Naik, Prasad A.
University of California, Davis
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445
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3
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Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications
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3.
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Smith, Aaron
University of California, Davis - Department of Agricultural and Resource Economics Naik, Prasad A.
University of California, Davis Tsai , Chih-Ling
University of California, Davis - Graduate School of Management
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193
(77,561)
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6
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Advertising effectiveness, business cycles, EM algorithm, hidden Markov models, information criterion, Markov-switching regression
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4.
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Prasad, Ashutosh
University of Texas at Dallas - Naveen Jindal School of Management Sethi, Suresh
University of Texas at Dallas - Naveen Jindal School of Management Naik, Prasad A.
University of California, Davis
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161
(91,933)
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Sethi model, advertising, dynamic games, game theory, differential games, optimal control, close-loop Nash equilibrium, oligopoly, Feedback Nash equilibrium
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5.
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Naik, Prasad A.
University of California, Davis Schultz, Don
Northwestern University - Integrated Marketing Communications Program Srinivasan, Shuba
Boston University - School of Management
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129
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advertising, multimedia communication, OLS, Wiener-Kalman filtering
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6.
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Aravindakshan, Ashwin
University of California, Davis Peters, Kay
University of Hamburg - Institute for Marketing and Media Naik, Prasad A.
University of California, Davis
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106
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1
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Advertising, Budget Allocation, Spatiotemporal Model, Optimal Allocation, Neighborhood Effects, Spatial Dependence, Spatial Heterogeneity
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7.
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Optimal Advertising When Envisioning a Product-Harm Crisis
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Show Abstracts |
Hide Abstracts |
Versions (2)
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hide multiple versions |
Export Bibliographic Info |
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Rubel, Olivier
University of California, Davis - Graduate School of Management Naik, Prasad A.
University of California, Davis Srinivasan, Shuba
Boston University - School of Management
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78
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Rubel, Olivier
University of California, Davis - Graduate School of Management Naik, Prasad A.
University of California, Davis Srinivasan, Shuba
Boston University - School of Management
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78
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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Problem, Kalman Filter, Ford Explorer Rollover
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Rubel, Olivier
University of California, Davis - Graduate School of Management Naik, Prasad A.
University of California, Davis Srinivasan, Shuba
Boston University - School of Management
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0
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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Time Problem, Kalman Filter, Ford Explorer Rollover
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8.
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Weiss, Dan
Tel Aviv University - Faculty of Management Naik, Prasad A.
University of California, Davis Tsai , Chih-Ling
University of California, Davis - Graduate School of Management
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Single-Index-Model, Market-Adapted Earnings
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