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Luchs, Michael

 Assistant Professor
 

College of William and Mary


 P.O. Box 8795
 Williamsburg, VA 23187-8795
 United States
 email address

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. Luchs, Michael's Scholarly Papers Click on the title of any column to sort the table by that column.
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1.  
Sustainable Consumption: Opportunities for Consumer Research and Public Policy | Show Abstract |
Journal of Public Policy & Marketing, Vol. 30, No. 1, pp. 31-38, 2011
Accepted Paper Series
Prothero, Andrea
University College Dublin (UCD)
Dobscha, Susan
Bentley University
Freund, Jim
Lancaster University - Department of Marketing
Kilbourne, William E.
Clemson University
Luchs, Michael
College of William and Mary
Ozanne, Lucie K.
University of Canterbury
Thoegersen, John
University of Aarhus - Department of Marketing and Statistics
Posted:
02 Aug 11
 

2.  
The Emergence of Product Design as a Field of Marketing Inquiry | Show Abstract |
Journal of Product Innovation Management, Vol. 28, No. 3, 2011
Accepted Paper Series
Luchs, Michael
College of William and Mary
Swan, K. Scott
College of William and Mary - Mason School of Business
Posted:
19 Jul 10
Last Revised:
06 Mar 12
 

3.  
Luchs, Michael
College of William and Mary
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Irwin, Julie R.
University of Texas - Mccombs School of Business
Raghunathan, Rajagopal
University of Texas at Austin - Red McCombs School of Business
Posted:
12 Jul 10
 


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