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Berger, Jonah A.


 SSRN Author Rank: 1,614 by Downloads
 Assistant Professor
 

University of Pennsylvania - Marketing Department


 700 Jon M. Huntsman Hall
 3730 Walnut Street
 Philadelphia, PA 19104-6340
 United States
 email address


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. Berger, Jonah A.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
11,802
Total
Citations
115
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Milkman, Katherine L.
University of Pennsylvania - The Wharton School
Posted:
27 Dec 09
Last Revised:
30 Aug 12
4,003
(1,055)
19

2.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Buechel, Eva
University of Miami - Department of Marketing
Posted:
01 Mar 12
1,081
(10,230)
 

3.  
The Influence of Product Variety on Brand Perception and Choice | Show Abstract | Download |
Stanford University Graduate School of Business Research Paper No. 1938
Working Paper Series
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Draganska, Michaela
Independent
Simonson, Itamar
Stanford Graduate School of Business
Posted:
14 Jun 06
989
(11,756)
11

4.  
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice | Show Abstract | Download |
Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Accepted Paper Series
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Liu, Wendy
University of California, San Diego (UCSD) - Rady School of Management
Posted:
25 Jun 08
Last Revised:
13 Mar 13
945
(12,611)
6

5.  
What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth | Show Abstract | Download |
Journal of Marketing Research, Forthcoming
Accepted Paper Series
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Schwartz, Eric M.
University of Michigan, Stephen M. Ross School of Business
Posted:
25 Apr 11
Last Revised:
04 Jan 12
684
(20,333)
1

6.   Incl. Electronic Paper
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Ho, Benjamin
Cornell University - Johnson School of Management
Joshi, Yogesh V.
University of Maryland - Department of Marketing
Posted:
04 May 11
Last Revised:
04 Jan 12
480
(33,047)
 

7.  
When, Why, and How Controversy Causes Conversation | Show Abstract | Download |
The Wharton School Research Paper No. 4
Working Paper Series
Chen, Zoey
Georgia Institute of Technology
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
03 May 12
Last Revised:
04 Aug 12
428
(38,239)
 

8.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Posted:
01 Mar 12
390
(42,868)
1

9.  
Where Consumers Diverge from Others: Identity Signaling and Product Domains | Show Abstract | Download |
Journal of Consumer Research, Vol. 34, August 2007
Accepted Paper Series
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Heath, Chip
Stanford Graduate School of Business
Posted:
27 Sep 07
348
(49,179)
19

10.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Fitzsimons, Grainne
University of Waterloo
Posted:
30 Mar 07
250
(71,688)
1

11.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Pope, Devin G.
University of Chicago - Booth School of Business
Posted:
24 Nov 08
Last Revised:
04 Jan 12
241
(74,517)
2

12.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Ward, Morgan K.
Southern Methodist University (SMU)
Posted:
23 Aug 08
Last Revised:
04 Jan 12
233
(77,228)
 

13.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Meredith, Marc N.
Independent
Wheeler, S. Christian
Stanford Graduate School of Business
Posted:
29 Mar 06
212
(85,162)
3

14.  
When the Same Prime Leads to Different Effects | Show Abstract | Download |
Journal of Consumer Research, Vol. 34, 2007
Accepted Paper Series
Wheeler, S. Christian
Stanford Graduate School of Business
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
27 Sep 07
171
(104,616)
2

15.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Rand, Lindsay
Stanford University
Posted:
12 May 08
152
(116,327)
4

16.  
Pronin, Emily
Princeton University
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Molouki, Sarah
University of California, Los Angeles (UCLA)
Posted:
30 Mar 07
151
(116,990)
6

17.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Sorensen, Alan T.
National Bureau of Economic Research (NBER)
Rasmussen, Scott
Stanford University
Posted:
19 Feb 09
Last Revised:
04 Jan 12
141
(124,031)
10

18.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Heath, Chip
Stanford Graduate School of Business
Posted:
12 May 08
135
(128,673)
11

19.  
How Attribute Quantity Influences Option Choice | Show Abstract | Download |
Journal of Marketing Research, 49 (December)
Accepted Paper Series
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
27 Mar 11
Last Revised:
20 Dec 12
128
(134,355)
1

20.  
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice | Show Abstract | Download |
Journal of Consumer Research, Vol. 39, October 2012
Accepted Paper Series
Chan, Cindy
University of Pennsylvania - The Wharton School
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Van Boven, Leaf
University of Colorado Boulder
Posted:
09 Dec 12
121
(140,279)
2

21.  
Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas | Show Abstract | Download |
Cognitive Science, Vol. 29, No. 2, pp. 195-221, 2005
Accepted Paper Series
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Heath, Chip
Stanford Graduate School of Business
Posted:
09 Aug 05
120
(141,189)
10

22.  
Decision Quicksand: How Trivial Choices Suck Us in | Show Abstract | Download |
Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Accepted Paper Series
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
19 Apr 11
Last Revised:
13 Mar 13
102
(159,029)
2

23.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
23 Aug 08
Last Revised:
04 Jan 12
92
(170,671)
 

24.  
Arousal Increases Social Transmission of Information | Show Abstract | Download |
Psychological Science, Vol. 22, No. 7, 2011
Accepted Paper Series
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
01 Mar 12
64
(211,375)
2

25.  
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
19 Jul 14
Last Revised:
11 Oct 14
59
(220,424)
 

26.  
Bradlow, Eric
University of Pennsylvania - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
McShane, Blakeley B.
Northwestern University - Kellogg School of Management
Posted:
01 Jun 11
42
(256,313)
 

27.  
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Nardini, Gia
University of Florida - Department of Marketing
Posted:
14 Mar 13
Last Revised:
24 Jun 13
40
(261,141)
 


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