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Berger, Jonah A.


 SSRN Author Rank: 1,457 by Downloads
 Assistant Professor
 

University of Pennsylvania - Marketing Department


 700 Jon M. Huntsman Hall
 3730 Walnut Street
 Philadelphia, PA 19104-6340
 United States
 email address


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. Berger, Jonah A.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
13,429
Total
Citations
109
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Milkman, Katherine L.
University of Pennsylvania - The Wharton School
Posted:
27 Dec 09
Last Revised:
30 Aug 12
5,074
(754)
18

2.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Buechel, Eva
University of Miami - Department of Marketing
Posted:
01 Mar 12
1,322
(7,983)
 

3.  
Variety, Vice, and Virtue: How Assortment Size Influences Option Choice | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of Pages in PDF File: 11
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Liu, Wendy
University of California, San Diego (UCSD) - Rady School of Management
Posted:
25 Jun 08
Last Revised:
13 Mar 13
1,062
(11,422)
6

4.  
The Influence of Product Variety on Brand Perception and Choice | Show Abstract | Download This Paper | Open PDF in Browser |
Stanford University Graduate School of Business Research Paper No. 1938
Number of Pages in PDF File: 41
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Draganska, Michaela
Independent
Simonson, Itamar
Stanford Graduate School of Business
Posted:
14 Jun 06
1,002
(12,498)
10

5.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Schwartz, Eric M.
University of Michigan, Stephen M. Ross School of Business
Posted:
25 Apr 11
Last Revised:
04 Jan 12
718
(20,567)
1

6.   Incl. Electronic Paper
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Ho, Benjamin
Cornell University - Johnson School of Management
Joshi, Yogesh V.
University of Maryland - Department of Marketing
Posted:
04 May 11
Last Revised:
04 Jan 12
507
(33,212)
 

7.  
When, Why, and How Controversy Causes Conversation | Show Abstract | Download This Paper | Open PDF in Browser |
The Wharton School Research Paper No. 4
Number of Pages in PDF File: 43
Chen, Zoey
Georgia Institute of Technology
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
03 May 12
Last Revised:
04 Aug 12
487
(34,972)
 

8.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Posted:
01 Mar 12
412
(43,224)
1

9.  
Where Consumers Diverge from Others: Identity Signaling and Product Domains | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Vol. 34, August 2007
Number of Pages in PDF File: 14
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Heath, Chip
Stanford Graduate School of Business
Posted:
27 Sep 07
377
(48,147)
19

10.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Fitzsimons, Grainne
University of Waterloo
Posted:
30 Mar 07
254
(75,606)
1

11.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Pope, Devin G.
University of Chicago - Booth School of Business
Posted:
24 Nov 08
Last Revised:
04 Jan 12
249
(77,304)
2

12.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Ward, Morgan K.
Southern Methodist University (SMU)
Posted:
23 Aug 08
Last Revised:
04 Jan 12
236
(81,795)
 

13.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Meredith, Marc N.
Independent
Wheeler, S. Christian
Stanford Graduate School of Business
Posted:
29 Mar 06
220
(88,003)
3

14.  
When the Same Prime Leads to Different Effects | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Vol. 34, 2007
Number of Pages in PDF File: 12
Wheeler, S. Christian
Stanford Graduate School of Business
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
27 Sep 07
173
(110,893)
2

15.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Rand, Lindsay
Stanford University
Posted:
12 May 08
152
(124,404)
4

16.  
Pronin, Emily
Princeton University
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Molouki, Sarah
University of California, Los Angeles (UCLA)
Posted:
30 Mar 07
152
(124,404)
6

17.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Sorensen, Alan T.
National Bureau of Economic Research (NBER)
Rasmussen, Scott
Stanford University
Posted:
19 Feb 09
Last Revised:
15 Apr 15
148
(127,297)
10

18.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Heath, Chip
Stanford Graduate School of Business
Posted:
12 May 08
135
(137,412)
10

19.  
Chan, Cindy
University of Pennsylvania - The Wharton School
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Van Boven, Leaf
University of Colorado Boulder
Posted:
09 Dec 12
131
(140,808)
2

20.  
How Attribute Quantity Influences Option Choice | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, 49 (December)
Number of Pages in PDF File: 12
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
27 Mar 11
Last Revised:
20 Dec 12
130
(141,665)
1

21.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Heath, Chip
Stanford Graduate School of Business
Posted:
09 Aug 05
120
(150,772)
9

22.  
Decision Quicksand: How Trivial Choices Suck Us in | Show Abstract | Download This Paper | Open PDF in Browser |
Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Number of Pages in PDF File: 12
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
19 Apr 11
Last Revised:
13 Mar 13
106
(165,218)
2

23.  
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
23 Aug 08
Last Revised:
04 Jan 12
92
(182,108)
 

24.  
Arousal Increases Social Transmission of Information | Show Abstract | Download This Paper | Open PDF in Browser |
Psychological Science, Vol. 22, No. 7, 2011
Number of Pages in PDF File: 4
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Posted:
01 Mar 12
81
(197,169)
2

25.  
Sela, Aner
University of Florida - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
Nardini, Gia
University of Florida - Department of Marketing
Posted:
14 Mar 13
Last Revised:
24 Jun 13
46
(263,477)
 

26.  
Bradlow, Eric
University of Pennsylvania - Marketing Department
Berger, Jonah A.
University of Pennsylvania - Marketing Department
McShane, Blakeley B.
Northwestern University - Kellogg School of Management
Posted:
01 Jun 11
43
(270,837)
 


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