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Vohs, Kathleen's
Scholarly Papers
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Total Downloads
1,346 |
Total
Citations
9 |
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Baumeister, Roy Florida State University - College of Arts & Sciences Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management Aaker, Jennifer Stanford University - Graduate School of Business Garbinsky, Emily N. Staford University - Graduate School of Business
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happiness, personal identity
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Hamilton, Ryan Emory University Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management Sellier, Anne-Laure NYU Stern School of Business Meyvis, Tom New York University (NYU) - Department of Marketing
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18 Jun 08
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Last Revised:
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18 Dec 10
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314
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self-control, self-regulation, mindsets, bilingualism
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Aaker, Jennifer Stanford University - Graduate School of Business Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management Mogilner, Cassie University of Pennsylvania - Marketing Department
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23 Jan 10
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27 Sep 12
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205
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Brand Management, customer relations/retention, marketing strategy
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Rudd, Melanie Stanford Graduate School of Business Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management Aaker, Jennifer Stanford University - Graduate School of Business
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5.
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Cultivating Admiration in Brands: Warmth, Competence, and Landing in the 'Golden Quadrant'
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Aaker, Jennifer Stanford University - Graduate School of Business Garbinsky, Emily N. Staford University - Graduate School of Business Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management
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Posted:
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03 Nov 11
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Last Revised:
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13 Jan 12
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108
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Aaker, Jennifer Stanford University - Graduate School of Business Garbinsky, Emily N. Staford University - Graduate School of Business Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management
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advertising, brand management, market research, marketing implementation, marketing strategy, communication strategy, expectation theory, motivation, organizational change, power and influence
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Aaker, Jennifer Stanford University - Graduate School of Business Garbinsky, Emily N. Staford University - Graduate School of Business Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management
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6.
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Bruyneel, Sabrina Carnegie Mellon University - David A. Tepper School of Business Dewitte, Siegfried KU Leuven - Faculty of Business and Economics (FBE) Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management Warlop, Luk KU Leuven - Faculty of Business and Economics (FBE)
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51
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Self-control depletion, Consumer decision-making, Choice, Affective product features, Cognitive product features
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Baumeister, Roy Florida State University - College of Arts & Sciences Masicampo, E. J. Tufts University Vohs, Kathleen University of Minnesota, Twin Cities - Carlson School of Management
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Records 1 -
7
of 7 matches
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