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Johansson, Johny K.

 McCrane/Shaker Professor of International Business and Marketing
 

Georgetown University


 Washington, DC 20057
 United States
 2026873763 (Phone)
 email address
 

Georgetown University - Department of Marketing


 Washington, DC 20057
 United States


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. Johansson, Johny K.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
9
Total
Citations
6
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Rivalry as Synergy? The Japanese Automobile Companies' Export Expansion | Show Abstract | Download |
Journal of International Business Studies, Vol. 22, Issue 3, pp. 503-526, 1991
Accepted Paper Series
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Johansson, Johny K.
Georgetown University
Posted:
11 Apr 11
4
(379,919)
 

2.  
International Product Positioning | Show Abstract | Download |
Journal of International Business Studies, Vol. 16, Issue 3, pp. 57-75, 1985
Accepted Paper Series
Johansson, Johny K.
Georgetown University
Thorelli, Hans B.
affiliation not provided to SSRN
Posted:
17 Mar 11
3
(384,270)
1

3.  
Multinational Production: Effect on Brand Value | Show Abstract | Download |
Journal of International Business Studies, Vol. 17, Issue 3, pp. 101-126, 1986
Accepted Paper Series
Johansson, Johny K.
Georgetown University
Nebenzahl, Israel D.
affiliation not provided to SSRN
Posted:
21 Mar 11
2
(390,313)
5

4.  
The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures | Show Abstract |
Georgetown McDonough School of Business Research Paper No. 2012-06
Working Paper Series
Johansson, Johny K.
Georgetown University
Dimofte, Claudiu
San Diego State University
Mazvancheryl, Sanal
American University - Kogod School of Business
Posted:
14 Jan 12
Last Revised:
26 Jul 12
 


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