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Sriram, S.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
3,961 |
Total
Citations
4 |
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1.
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Sriram, S.
University of Michigan at Ann Arbor - Marketing Chintagunta, Pradeep K.
University of Chicago Neelamegham, Ramya
Amrita Vishwa Vidyapeetham University - Amrita School of Business
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2,961
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Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter
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2.
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Sriram, S.
University of Michigan at Ann Arbor - Marketing Kalwani, Manohar U.
Purdue University
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638
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1
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Dynamic Brand Equity, Kalman Filter, Optimal Advertising, Optimal Promotions, Markov Perfect Equilibrium
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3.
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Sriram, S.
University of Michigan at Ann Arbor - Marketing Chintagunta, Pradeep K.
University of Chicago Agarwal, Manoj K.
School of Management, Binghamton University, SUNY
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04 Dec 07
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Last Revised:
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25 Feb 09
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184
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Technology products, product adoption, multiple categories, complementarity, forward-looking consumers
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4.
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Sriram, S.
University of Michigan at Ann Arbor - Marketing Kadiyali, Vrinda
Cornell University - Samuel Curtis Johnson Graduate School of Management
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121
(117,373)
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channels pricing, channels competitive conduct, brand introductions, profit and sales maximization
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5.
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Pancras, Joseph
University of Connecticut - Department of Marketing Sriram, S.
University of Michigan at Ann Arbor - Marketing Kumar, V.
Georgia State University - Department of Marketing
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53
(195,373)
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Retail expansion, location endogeneity, cannibalization
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6.
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Sridhar, Shrihari
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration Sriram, S.
University of Michigan at Ann Arbor - Marketing
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2
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print advertising, online advertising, newspapers, substitution effects
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7.
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Sriram, S.
University of Michigan at Ann Arbor - Marketing Chintagunta, Pradeep K.
University of Chicago Manchanda, Puneet
University of Michigan - Ross School of Business
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2
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Service quality, customer retention, bayesian learning, dynamic models
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8.
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Sriram, S.
University of Michigan at Ann Arbor - Marketing Balachander, Subramanian
Purdue University - Krannert School of Management Kalwani, Manohar U.
Purdue University
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Brand Preference, Choice Models, Advertising, Sales Promotion, Innovation, Econometric Models
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Records 1 -
8
of 8 matches
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