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Parry, Mark E.
 SSRN Author Rank: 2,171 by Downloads
 

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing


 5110 Cherry St.
 Kansas City, MO 64110
 United States
 email address

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. Parry, Mark E.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
8,094		 Total
Citations
5
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
21 Oct 08
772
(13,887) 		1
2.  
The Seven Questions of Marketing Strategy | Show Abstract | Download |
Darden Case No. UVA-M-0779
Working Paper Series
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
05 Apr 10
571
(21,363) 		 
3.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
21 Oct 08
Last Revised:
03 Apr 10
547
(22,602) 		 
4.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
418
(32,225) 		 
5.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
405
(33,552) 		 
6.   Incl. Electronic Paper
Johnson, Richard R.
Independent
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
379
(36,430) 		 
7.  
Is Channel Coordination All it is Cracked Up to be? | Show Abstract | Download |
Darden School of Business Working Paper No. 00-02
Working Paper Series
Ingene, Charles A.
University of Mississippi - School of Business Administration
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
12 Dec 00
329
(43,271) 		2
8.  
The Marketing Plan: An Overview | Show Abstract | Download |
Darden Case No. UVA-M-0613
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
259
(57,215) 		 
9.  
Task Conflict, Integrative Potential, and Conflict Management Strategies in Joint Ventures | Show Abstract | Download |
IEEE PES Transmission and Distribution Conference and Exposition, 2008
Accepted Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Song, Michael
Institute for Entrepreneurship and Innovation
Spekman, Robert E.
University of Virginia (UVA) - Darden School of Business
Posted:
19 Jan 08
257
(57,438) 		1
10.   Incl. Electronic Paper
Jones, Melanie
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
247
(59,984) 		 
11.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
228
(65,366) 		 
12.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
218
(68,510) 		 
13.  
Philip Morris U.S.A. and Marlboro Friday (A) | Show Abstract | Download |
Darden Case No.: UVA-M-0468
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
21 Oct 08
212
(70,456) 		 
14.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
188
(79,476) 		 
15.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
21 Oct 08
188
(79,476) 		1
16.  
Cott Versus Coca-Cola: The Private Label Challenge | Show Abstract | Download |
Darden Case No. UVA-M-0585
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
185
(80,752) 		 
17.   Incl. Electronic Paper
Jones, Melanie
University of Virginia (UVA) - Darden School of Business
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
175
(85,082) 		 
18.  
Pampers: The Disposable Diaper War (a) | Show Abstract | Download |
Darden Case No. UVA-M-0643
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
159
(92,923) 		 
19.  
Marketing Channels: Functions and Support | Show Abstract | Download |
Darden Case No. UVA-M-0569
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
158
(94,027) 		 
20.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
158
(93,467) 		 
21.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Gibbons, Emily Jean
Independent
Posted:
21 Oct 08
147
(99,703) 		 
22.  
Mcdonald'S: The Arch Deluxe Launch (Condensed) | Show Abstract | Download |
Darden Case No. UVA-M-0575
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
16 Jun 09
139
(104,610) 		 
23.  
Honeymoon Destinations | Show Abstract | Download |
UVA-M-0479
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
133
(108,580) 		 
24.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
114
(122,943) 		 
25.  
The Aleve Launch (B) | Show Abstract | Download |
Darden Case No. UVA-M-0556
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Fehskens, Katie
affiliation not provided to SSRN
Posted:
16 Jun 09
111
(125,475) 		 
26.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Fitzgerald, Janet
affiliation not provided to SSRN
Posted:
21 Oct 08
105
(130,690) 		 
27.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Jones, Melanie
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
105
(130,690) 		 
28.   Incl. Electronic Paper
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
102
(133,399) 		 
29.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
96
(139,030) 		 
30.  
The Aleve Launch (a) | Show Abstract | Download |
Darden Case No. UVA-M-0554
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Fehskens, Katie
affiliation not provided to SSRN
Posted:
16 Jun 09
88
(147,332) 		 
31.  
W. K. Kellogg Company (a) | Show Abstract | Download |
Darden Case No. UVA-M-0465
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
16 Jun 09
85
(150,598) 		 
32.  
EMC | Show Abstract | Download |
UVA-M-0703
Accepted Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Jones, Melanie
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
85
(150,598) 		 
33.  
Measuring Consumer Price Sensitivity | Show Abstract | Download |
Darden Case No. UVA-M-0567
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
83
(152,871) 		 
34.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Jones, Melanie
University of Virginia (UVA) - Darden School of Business
Posted:
21 Oct 08
81
(155,199) 		 
35.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
71
(168,040) 		 
36.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
69
(170,788) 		 
37.  
Conjoint Analysis | Show Abstract | Download |
Darden Case No. UVA-M-0686
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
21 Oct 08
58
(190,220) 		 
38.  
Nintendo Company Limited: The Launch of Nintendo 64 | Show Abstract | Download |
Darden Case No. UVA-M-0519
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
16 Jun 09
49
(202,311) 		 
39.  
Media Selection | Show Abstract | Download |
Darden Case No. UVA-M-0589
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
49
(202,311) 		 
40.  
Philip Morris U.S.A. And Marlboro Friday (B) | Show Abstract | Download |
Darden Case No. UVA-M-0473
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
16 Jun 09
38
(224,129) 		 
41.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Johnson, Richard
affiliation not provided to SSRN
Posted:
05 Apr 10
35
(230,915) 		 
42.  
Eckhard Pfeiffer and Compaq (Condensed) | Show Abstract | Download |
Darden Case No. UVA-M-0605
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
33
(235,645) 		 
43.  
W. K. Kellogg Company (B) | Show Abstract | Download |
Darden Case No. UVA-M-0472
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Sato, Yoshinobu
affiliation not provided to SSRN
Posted:
16 Jun 09
23
(264,982) 		 
44.  
Communication Expenditures | Show Abstract | Download |
Darden Case No. UVA-M-0591
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
23
(264,982) 		 
45.  
Fundamentals of Pricing | Show Abstract | Download |
Darden Case No. UVA-M-0566
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
20
(275,264) 		 
46.  
Targeting | Show Abstract | Download |
Darden Case No. UVA-M-0563
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
19
(278,834) 		 
47.  
Colonial Auto Center | Show Abstract | Download |
Darden Case No. UVA-M-0565
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
16
(289,547) 		 
48.  
The Mexican Fine Arts Center Museum | Show Abstract | Download |
Darden Case No. UVA-M-0360
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Nadanyi, Michele
affiliation not provided to SSRN
Posted:
16 Jun 09
14
(296,700) 		 
49.  
Sprint: The Residential Long-Distance Market | Show Abstract | Download |
Darden Case No. UVA-M-0490
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
14
(296,700) 		 
50.  
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
11
(307,195) 		 
51.  
Ohio Art and the Internet | Show Abstract | Download |
Darden Case No. UVA-M-0621
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
05 Apr 10
9
(313,707) 		 
52.  
Square D Company | Show Abstract | Download |
Darden Case No. UVA-M-0367
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
9
(313,707) 		 
53.  
Ohio Art | Show Abstract | Download |
Darden Case No. UVA-M-0587
Working Paper Series
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
16 Jun 09
7
(319,747) 		 
54.  
The Impact of Formal Processes for Market Information Acquisition and Utilization on the Performance of Chinese New Ventures | Show Abstract |
International Journal of Research in Marketing, Vol. 26, No. 4, pp. 314-323, December 2009
Accepted Paper Series
Song, Michael
Barclays Capital
Di Benedetto, Anthony
Temple University
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
28 Feb 12
 
55.  
Market Information and New Venture Performance: Differences between Established and Emerging Technology Standards | Show Abstract |
IEEE Transactions on Engineering Management, Vol. 57, No. 1, pp. 22-38, February 2010
Accepted Paper Series
Song, Michael
Barclays Capital
Di Benedetto, Anthony
Temple University
Parry, Mark E.
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Posted:
28 Feb 12
 

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