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Holger Sievert

SSRN Author Rank: 7,150 by Downloads and 10,835 by Citations

 Professor for Communication Management
 

Macromedia University


 Head of Media School
 Bruederstr. 17
 Cologne, 50667
 Germany
 HOME PAGE: http://www.hochschule-macromedia.de/pr
 email address
 Visiting Lecturer / Former Program Director
 

Technische Universitaet Munchen (TUM)


 Arcisstr. 21
 Munich, 88045
 Germany
 HOME PAGE: http://www.communicate-program.de
 Regular Guest Lecturer / Former By-Fellow
 

University of Cambridge


 Churchill College
 Storey's Way
 Cambridge, CB3 0DS
 United Kingdom
 HOME PAGE: http://www.cam.ac.uk
 Member of the Commission on Global PR Research
 

Institute for Public Relations


 PO Box 118400
 2096 Weimer Hall
 Gainesville, FL 32611.8400
 United States
 HOME PAGE: http://www.instituteforpr.org/

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. Holger Sievert's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,614
Total
Citations
38
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.   Incl. Electronic Paper
Sievert, Holger
Macromedia University
Posted:
01 May 07
Last Revised:
06 Jul 10
299
(74,308)
3

2.  
'We'll Go On Living Separate Lives': Why Differentiation Between PR and Journalism is Necessary | Show Abstract | Download This Paper | Open PDF in Browser |
INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, Vol. 2, pp. 578-590, Invernizzi, E., Muzi Falconi, T., Romenti, S., eds., Milan, 2009
Number of Pages in PDF File: 13
Sievert, Holger
Macromedia University
Posted:
05 Mar 10
Last Revised:
22 Dec 10
221
(100,611)
 

3.  
Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account | Show Abstract | Download This Paper | Open PDF in Browser |
15TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - USING THEORY FOR STRATEGIC PRACTICE THROUGH GLOBAL ENGAGEMENT AND CONFLICT RESEARCH. March 8-10, 2012. Li, Z.C. & Spaulding, C.A. (eds.), Miami FL: University of Miami Press. pp. 784-813.
Number of Pages in PDF File: 32
Sievert, Holger
Macromedia University
Craig, Robert
University of Cambridge
Posted:
27 Feb 12
Last Revised:
19 Sep 12
208
(98,841)
 

4.  
An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management | Show Abstract | Download This Paper | Open PDF in Browser |
Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005,
Number of Pages in PDF File: 8
Sievert, Holger
Macromedia University
Westermann, Arne
Westermann Kommunikation
Posted:
16 Dec 05
Last Revised:
01 Dec 11
171
(129,017)
 

5.  
Sievert, Holger
Macromedia University
Thomann, Michael
T&S Personalberatung
Westermann, Arne
Westermann Kommunikation
Posted:
11 Mar 07
Last Revised:
23 Jun 09
169
(129,017)
 

6.  
Sievert, Holger
Macromedia University
Posted:
30 Oct 07
Last Revised:
09 Mar 10
166
(131,125)
1

7.  
From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications | Show Abstract | Download This Paper | Open PDF in Browser |
Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009
Number of Pages in PDF File: 25
Sievert, Holger
Macromedia University
Posted:
01 Apr 09
Last Revised:
05 Jul 10
161
(135,377)
5

8.  
From Classical PR Professional to Management Oriented Communicator (Vom klassischen PR Profi zum managementorientierten Kommunikator) | Show Abstract | Download This Paper | Open PDF in Browser |
STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C. & Sievert, H., eds., pp. 43-63, Gütersloh: Verlag Bertelsmann Stiftung, 2006,
Number of Pages in PDF File: 21
Sievert, Holger
Macromedia University
Westermann, Arne
Westermann Kommunikation
Thomann, Michael
T&S Personalberatung
Posted:
23 Nov 07
Last Revised:
07 Apr 10
152
(142,076)
 

9.  
Between Mao and Milano: Extended Thoughts on an Interdisciplinary Theory of International Corporate Communication (Zwischen Mao und Milano: Erweiterte Ueberlegungen zu einer interdisziplinaeren Theorie internationaler Corporate Communication) | Show Abstract | Download This Paper | Open PDF in Browser |
STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 145-174, Gütersloh: Verlag Bertelsmann Stiftung, 2007,
Number of Pages in PDF File: 30
Sievert, Holger
Macromedia University
Posted:
22 Nov 07
Last Revised:
11 Aug 09
150
(144,483)
1

10.  
Sievert, Holger
Macromedia University
Posted:
15 Mar 10
Last Revised:
28 Oct 10
148
(138,278)
3

11.   Incl. Electronic Paper
Houben, Anabel
affiliation not provided to SSRN
Sievert, Holger
Macromedia University
Westermann, Arne
Westermann Kommunikation
Posted:
19 Oct 07
Last Revised:
01 Dec 11
145
(150,386)
2

12.  
Applying Change, (Social) Network and PR Theories to Introduce Social Media-Based Internal Communication | Show Abstract | Download This Paper | Open PDF in Browser |
15th International Public Relations Research Conference, March 2012
Number of Pages in PDF File: 12
Sievert, Holger
Macromedia University
Nelke, Astrid
[know:bodies] gmbh
Posted:
27 Feb 12
Last Revised:
31 Mar 12
122
(154,832)
 

13.  
Organisational Change Through (Social) Media – Results from Comparative Studies at Three Different Points of Web Communication Development within Organizations | Show Abstract | Download This Paper | Open PDF in Browser |
EUPRERA Annual Congress 2011: Public Relations in a Time of Turbulence, Leeds Metropolitan University, Leeds, UK, September 8-10, 2011
Number of Pages in PDF File: 28
Sievert, Holger
Macromedia University
Nelke, Astrid
[know:bodies] gmbh
Posted:
08 Sep 11
104
(180,216)
 

14.  
Communicating Social Entrepreneurship - A Seemingly Impossible Task, and How It Can Still Succeed (Sozialunternehmertum Kommunizieren – Eine Scheinbar Unlösbare Aufgabe Und Wie Sie Dennoch Gelingen Kann) | Show Abstract | Download This Paper | Open PDF in Browser |
SOCIAL ENTREPRENEURSHIP - SOCIAL BUSINESS: FÜR DIE GESELLSCHAFT UNTERNEHMEN, H. Hackelberg, S. Empter, eds., Wiesbaden, VS Verlag, 2011,
Number of Pages in PDF File: 14
Sievert, Holger
Macromedia University
Posted:
30 Nov 10
Last Revised:
21 Jul 14
104
(168,264)
 

15.  
Sievert, Holger
Macromedia University
Luedeke, Thomas
Fachhochschule des Mittelstandes (FHM)
Posted:
16 Jun 09
Last Revised:
29 Nov 09
104
(189,891)
 

16.  
The Two Sides of Change: How General Managers and PR Specialists Can Lead Companies Together Through Communication (Die zwei Seiten des Change: Wie General Manager und PR-Verantwortliche gemeinsam Unternehmen durch Kommunikation führen können) | Show Abstract | Download This Paper | Open PDF in Browser |
STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., pp. 102-110, Gütersloh: Verlag Bertelsmann Stiftung, 2006,
Number of Pages in PDF File: 9
Sievert, Holger
Macromedia University
Westermann, Arne
Westermann Kommunikation
Posted:
23 Nov 07
Last Revised:
11 Aug 09
88
(207,556)
 

17.   Incl. Electronic Paper
Sievert, Holger
Macromedia University
Posted:
30 Oct 07
Last Revised:
22 Dec 10
86
(216,532)
 

18.  
Sievert, Holger
Macromedia University
Novy, Leonard
University of Cambridge - Centre of International Studies
Posted:
30 Oct 07
Last Revised:
03 Mar 15
86
(211,991)
 

19.  
Sievert, Holger
Macromedia University
Novy, Leonard
University of Cambridge - Centre of International Studies
Posted:
05 Aug 08
Last Revised:
09 Mar 10
82
(219,670)
 

20.  
Flexibility and Backlog: Cross-National Communication for Medium-Sized Companies (Flexibilitaet und Nachholbedarf: Laenderuebergreifende Kommunikation im Mittelstand) | Show Abstract | Download This Paper | Open PDF in Browser |
STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 137-144, Gütersloh: Verlag Bertelsmann Stiftung, 2007,
Number of Pages in PDF File: 8
Sievert, Holger
Macromedia University
Luedeke, Thomas
Fachhochschule des Mittelstandes (FHM)
Posted:
23 Nov 07
Last Revised:
11 Aug 09
82
(221,247)
 

21.  
Sievert, Holger
Macromedia University
Breins, Holger
Zeppelin University
Posted:
10 May 10
Last Revised:
21 Sep 10
81
(219,670)
 

22.  
Reporting (in) Europe: Heuristic Remarks on Old and New Research about 'European Journalism' | Show Abstract | Download This Paper | Open PDF in Browser |
MISSION (IM)POSSIBLE. DEMOCRACY, STRATEGIC COMMUNICATION AND EUROPE. PROCEEDINGS OF BLEDCOM 2006. Vercic, D., van Ruler, B.. Bentele, G., Holmström, S. & Hamelink, C. J. eds., Vol. II, pp. 10-23. Ljubljana: Pristop, 2007,
Number of Pages in PDF File: 7
Sievert, Holger
Macromedia University
Posted:
28 Feb 07
Last Revised:
30 Nov 10
78
(231,262)
4

23.  
Sievert, Holger
Macromedia University
Posted:
30 Oct 07
Last Revised:
09 Jun 10
75
(233,044)
 

24.  
Sievert, Holger
Macromedia University
Rhomberg, Markus
Zeppelin University
Posted:
23 Sep 10
Last Revised:
28 Nov 10
71
(238,396)
 

25.  
Sievert, Holger
Macromedia University
Luedeke, Thomas
Fachhochschule des Mittelstandes (FHM)
Posted:
28 Aug 08
Last Revised:
09 Mar 10
67
(247,831)
 

26.  
Sievert, Holger
Macromedia University
Porter, Stefan
affiliation not provided to SSRN
Posted:
16 Jul 09
Last Revised:
05 Jul 10
63
(251,768)
3

27.  
Pushing the Envelope by Learning from Failure in Cross-Border Product PR: Theoretical Comments on Concrete Negative Examples of Cross-Border Product PR | Show Abstract | Download This Paper | Open PDF in Browser |
14TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - PUSHING THE ENVELOPE IN PUBLIC RELATIONS THEORY AND RESEARCH AND ADVANCING PRACTICE, March 9-12, 2011, Men, L.R. & Dodd, M.D. (eds.), Miami FL: University of Miami Press. pp 797-808
Number of Pages in PDF File: 14
Sievert, Holger
Macromedia University
Kirf, Bodo
Fachhochschule Salzburg (FHS) University of Applied Sciences
Posted:
22 Feb 11
Last Revised:
19 Sep 12
62
(238,396)
 

28.  
Not Europeanised after All? European Journalism and its Differences within the EU Member States | Show Abstract | Download This Paper | Open PDF in Browser |
PUBLIC COMMUNICATION IN THE EUROPEAN UNION: HISTORY, PERSPECTIVES AND CHALLENGES, pp. 237-265, C. Valentini, G. Nesti, eds., Cambridge Scholars Publishing, 2010
Number of Pages in PDF File: 30
Sievert, Holger
Macromedia University
Posted:
21 Jun 10
61
(253,812)
3

29.  
'We Manage Your Damage': A Practical Case for Internal Communication as a Management Tool | Show Abstract | Download This Paper | Open PDF in Browser |
INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, VOLUME 2, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 983-994, Milan, 2009
Number of Pages in PDF File: 12
Güttler, Alexander
affiliation not provided to SSRN
Sievert, Holger
Macromedia University
Posted:
21 Jun 10
61
(257,971)
 

30.  
Rhomberg, Markus
Zeppelin University
Sievert, Holger
Macromedia University
Posted:
04 Jul 10
Last Revised:
29 Nov 10
54
(277,871)
 

31.   Incl. Electronic Paper
Kirf, Bodo
Fachhochschule Salzburg (FHS) University of Applied Sciences
Sievert, Holger
Macromedia University
Posted:
21 Jun 10
Last Revised:
19 Jun 14
53
(266,689)
1

32.  
Sievert, Holger
Macromedia University
Posted:
17 Oct 08
Last Revised:
09 Mar 10
50
(290,260)
 

33.  
Sievert, Holger
Macromedia University
Pütz, Horst
Consultant
Posted:
08 Oct 13
49
(260,067)
 

34.  
Sievert, Holger
Macromedia University
Posted:
28 Oct 10
47
(290,260)
 

35.  
'It’s the People, Stupid!' - Why General Managers and Communication Professionals Often do not Understand Each Other - e.g. in Change Processes | Show Abstract | Download This Paper | Open PDF in Browser |
INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 1109-1129, 2009
Number of Pages in PDF File: 21
Westermann, Arne
Westermann Kommunikation
Sievert, Holger
Macromedia University
Posted:
05 Jul 10
44
(303,492)
1

36.  
Sievert, Holger
Macromedia University
Bohrer, Clemens
Goethe University Frankfurt
Posted:
26 Feb 10
Last Revised:
20 Jun 10
44
(282,760)
 

37.  
Sievert, Holger
Macromedia University
Posted:
27 Feb 10
Last Revised:
05 Jul 10
42
(311,876)
 

38.  
Sievert, Holger
Macromedia University
Posted:
05 Aug 08
Last Revised:
02 Mar 10
42
(314,761)
2

39.  
Sievert, Holger
Macromedia University
Russ-Mohl, Stephan
affiliation not provided to SSRN
Posted:
30 Oct 07
Last Revised:
20 Jun 10
40
(317,710)
 

40.  
Sievert, Holger
Macromedia University
Posted:
27 Nov 08
Last Revised:
21 Jun 10
39
(320,708)
3

41.  
Leading (in) Communications? An Empirical Analysis of the German Situation in PR Managers' and Executive Education | Show Abstract | Download This Paper | Open PDF in Browser |
COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY. THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, Sievert, H. & Bell, D. eds., pp. 220-232, Gütersloh: Verlag Bertelsmann Stiftung, 2008,
Number of Pages in PDF File: 13
Sievert, Holger
Macromedia University
Westermann, Arne
Westermann Kommunikation
Posted:
02 Apr 09
Last Revised:
16 Mar 10
37
(323,747)
 

42.  
Sievert, Holger
Macromedia University
Posted:
30 Oct 07
Last Revised:
05 Jul 10
37
(326,791)
 

43.  
Interne Web 1.0- und Web 2.0-Kommunikation im AA und bei der Deutschen Lufthansa AG - Ein Exkurs am Beispiel Change (Internal Web 1.0 and Web 2.0 Communication in the German Foreign Office and Lufthansa AG - An Excursus on Change) | Show Abstract | Download This Paper | Open PDF in Browser |
KARRIEREWEGE ALS THEMA DER INTERNEN KOMMUNIKATION: BEFRAGUNGEN DER BESCHÄFTIGUNGEN UND INHALTSANALYSE DER INTERNEN MEDIEN IM AUSWÄRTIGEN AMT, A. Nelke, H. Sievert, & B. Tipon, eds., Springer VS, pp. 101-116, 2012,
Number of Pages in PDF File: 16
Nelke, Astrid
[know:bodies] gmbh
Sievert, Holger
Macromedia University
Posted:
05 Dec 12
35
(303,492)
 

44.  
Das F.O.K.U.S. Prinzip: Thesen, Tipps Und Trends Zur Internationalen Kommunikation Im Mittelstand (The F.O.C.U.S. Principle: Theories, Tips and Trends in International Communication for SMEs) | Show Abstract | Download This Paper | Open PDF in Browser |
KOMMUNIKATION IM MITTELSTAND. UNTERNEHMERISCHE HERAUSFORDERUNGEN ERFOLGREICH MEISTERN, pp. 106-110, P. Müller & T. Lüdeke, eds., DIHK Verlag, 2011,
Number of Pages in PDF File: 6
Sievert, Holger
Macromedia University
Posted:
29 Nov 11
34
(317,710)
 

45.  
Reporting (in) Europe - Heuristic Remarks on Old and New Research on 'European Journalism' | Show Abstract | Download This Paper | Open PDF in Browser |
COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert / D. Bell, eds., pp. 98-124 : Verlag Bertelsmann Stiftung, Gütersloh 2008,
Number of Pages in PDF File: 27
Sievert, Holger
Macromedia University
Posted:
02 Apr 09
Last Revised:
15 Apr 15
33
(339,777)
5

46.  
Sievert, Holger
Macromedia University
Westermann, Arne
Westermann Kommunikation
Posted:
10 Mar 10
Last Revised:
01 Dec 11
30
(350,387)
 

47.  
A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation) | Show Abstract | Download This Paper | Open PDF in Browser |
DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003,
Number of Pages in PDF File: 7
Baumann, Stefan
affiliation not provided to SSRN
Pelka, Bastian
affiliation not provided to SSRN
Sievert, Holger
Macromedia University
Posted:
27 Feb 10
Last Revised:
28 Nov 10
30
(329,960)
 

48.  
Plea for the End of PR (Plädoyer für ein Ende der PR) | Show Abstract | Download This Paper | Open PDF in Browser |
Kommunikationsmanager, No. 2, pp. 48-52, 2011
Number of Pages in PDF File: 4
Sievert, Holger
Macromedia University
Posted:
23 Jun 11
28
(354,133)
 

49.  
Sievert, Holger
Macromedia University
Posted:
03 Jul 10
Last Revised:
28 Nov 10
28
(354,133)
1

50.  
Sievert, Holger
Macromedia University
Posted:
25 Feb 10
Last Revised:
17 Mar 10
23
(384,140)
 

51.  
When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen) | Show Abstract | Download This Paper | Open PDF in Browser |
DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010
Number of Pages in PDF File: 20
Sievert, Holger
Macromedia University
Rabe, Stephan
Unaffiliated Authors
Posted:
28 Oct 10
Last Revised:
28 Apr 11
13
(433,051)
 

52.  
Sievert, Holger
Macromedia University
Thomann, Michael
T&S Personalberatung
Posted:
06 Jul 10
10
(447,864)
 

53.  
Sievert, Holger
Macromedia University
Posted:
20 Dec 10
8
(452,723)
 

54.  
Sievert, Holger
Macromedia University
Posted:
07 Oct 13
4
(467,015)
 

55.  
Sievert, Holger
Macromedia University
Linke, Claudia
MHMK - University for Media and Communication, Cologne
Posted:
02 Oct 15
0
(339,777)
 

56.  
Sievert, Holger
Macromedia University
Zelenka, Ana
MHMK - University for Media and Communication, Cologne
Posted:
02 Oct 15
0
(428,015)
 

57.  
Does Business Knowledge Really Improve the Success of Communication Managers? | Show Abstract |
EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Sievert, Holger
Macromedia University
Rademacher, Lars
University of Applied Sciences Darmstadt
Weber, Anna
MHMK - University for Media and Communication, Cologne
Posted:
02 Oct 15
 


Records 1 - 57 of 57 matches
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