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1.
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van der Lans, Ralf
Rotterdam School of Management, Erasmus University Cote, Joseph A.
Washington State University - Department of Marketing Cole, Catherine
University of Iowa - Henry B. Tippie College of Business Leong, Siew Meng
NUS Business School, National University of Singapore Smidts, A.
Erasmus Research Institute of Management (ERIM) Henderson, Pamela W.
affiliation not provided to SSRN Bluemelhuber, Christian
affiliation not provided to SSRN Bottomley, Paul A.
Cardiff University - Cardiff Business School Doyle, John R.
Cardiff University - Cardiff Business School Fedorikhin, Alexander
affiliation not provided to SSRN Janakiraman, M.
Indian Institute of Management (IIM), Lucknow Ramaseshan, B.
affiliation not provided to SSRN Schmitt, Bernard
affiliation not provided to SSRN
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113
(125,054)
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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models
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