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Soman, Dilip
 SSRN Author Rank: 11,575 by Downloads
 Professor of Marketing, Corus Chair in Communications Strategy
 

University of Toronto - Department of Marketing


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. Soman, Dilip's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,945		 Total
Citations
6
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Soman, Dilip
University of Toronto - Department of Marketing
Gourville, John T.
Harvard Business School
Posted:
17 Jan 06
509
(24,887) 		1
2.  
The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions | Show Abstract | Download |
Rotman School of Management Working Paper No. 07-15
Working Paper Series
Moorthy, Sridhar
University of Toronto - Rotman School of Management
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Jan 06
410
(32,994) 		 
3.  
Consumers Waiting in Queues: The Role of First-order and Second-order Justice | Show Abstract | Download |
Rotman School of Management Working Paper No. 07-16
Working Paper Series
Zhou, Rongrong
Hong Kong University of Science & Technology (HKUST) - School of Business and Management
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Jan 06
205
(72,843) 		 
4.  
Extremeness Seeking: When and Why Consumers Prefer the Extremes | Show Abstract | Download |
HBS Marketing Research Paper No. 07-092
Working Paper Series
Gourville, John T.
Harvard Business School
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
20 May 07
203
(73,590) 		 
5.  
Jung Grant, Susan
University of Colorado at Boulder - Leeds School of Business
Xie, Ying
University of Texas at Dallas
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Oct 10
125
(114,045) 		 
6.  
Ahn, Hee-Kyung
University of Toronto
Liu, Maggie Wenjing
University of Toronto
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
25 Apr 06
122
(116,289) 		 
7.  
The Duration Heuristic | Show Abstract | Download |
Journal of Consumer Research, Vol. 34, October 2007
Working Paper Series
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Jan 06
Last Revised:
12 May 08
121
(117,102) 		1
8.  
Cheema, Amar
University of Virginia (UVA), McIntire School of Commerce
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Jan 06
110
(126,090) 		 
9.  
Earmarking and Partitioning: Increasing Saving by Low-Income Households | Show Abstract | Download |
Journal of Marketing Research, Forthcoming
Accepted Paper Series
Soman, Dilip
University of Toronto - Department of Marketing
Cheema, Amar
University of Virginia (UVA), McIntire School of Commerce
Posted:
31 Dec 10
76
(161,072) 		1
10.  
Attribute Evaluability and the Range Effect | Show Abstract | Download |
Journal of Consumer Research, Vol. 32, December 2005
Accepted Paper Series
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
19 May 08
34
(232,839) 		3
11.  
Managing Customer Value: One Stage at a Time | Show Abstract | Download |
MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME, World Scientific, Ocotober 2009
Accepted Paper Series
N-Marandi, Sara
affiliation not provided to SSRN
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
16 Apr 10
30
(242,945) 		 
12.  
The Effect of Partitions on Controlling Consumption | Show Abstract |
Journal of Marketing Research, Vol. 44, 2008
Accepted Paper Series
Cheema, Amar
University of Virginia (UVA), McIntire School of Commerce
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
12 May 08
 

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