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Yeung, Catherine
 SSRN Author Rank: 38,898 by Downloads
 Assistant Professor of Marketing
 

National University of Singapore (NUS) - Department of Marketing


 Kent Ridge Crescent
 Singapore 119260
 Singapore
 email address

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. Yeung, Catherine's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
435		 Total
Citations
22
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Wyer, Robert S.
affiliation not provided to SSRN
Posted:
16 May 08
158
(93,467) 		2
2.  
The Duration Heuristic | Show Abstract | Download |
Journal of Consumer Research, Vol. 34, October 2007
Working Paper Series
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
17 Jan 06
Last Revised:
12 May 08
121
(117,318) 		1
3.  
Affect, Appraisal, and Consumer Judgment | Show Abstract | Download |
Journal of Consumer Research, Vol. 31, September 2004
Accepted Paper Series
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Wyer, Robert S.
affiliation not provided to SSRN
Posted:
13 May 08
66
(174,931) 		12
4.  
Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing? | Show Abstract | Download |
Journal of Consumer Research, Vol. 34, February 2008
Accepted Paper Series
Qiu, Cheng
University of Hong Kong
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Posted:
23 Apr 08
52
(197,047) 		4
5.  
Attribute Evaluability and the Range Effect | Show Abstract | Download |
Journal of Consumer Research, Vol. 32, December 2005
Accepted Paper Series
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Soman, Dilip
University of Toronto - Department of Marketing
Posted:
19 May 08
34
(233,294) 		3
6.  
Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children | Show Abstract | Download |
Journal of Marketing Research, Vol. XLVII, pp. 240–250, April 2010
Accepted Paper Series
Mukhopadhyay, Anirban
Hong Kong University of Science and Technology
Yeung, Catherine
National University of Singapore (NUS) - Department of Marketing
Posted:
30 Oct 12
4
(328,177) 		 

Records 1 - 6 of 6 matches
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