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Wilbur, Kenneth C.


 SSRN Author Rank: 1,763 by Downloads
 Assistant Professor
 

University of California, San Diego (UCSD) - Rady School of Management


 9500 Gilman Drive
 Rady School of Management
 La Jolla, CA 92093
 United States
 HOME PAGE: http://kennethcwilbur.com
 email address

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. Wilbur, Kenneth C.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
11,003
Total
Citations
75
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Goeree, Michelle Sovinsky
University of Southern California - Department of Economics
Ridder, Geert
University of Southern California
Posted:
26 Jun 08
Last Revised:
03 Oct 12
2,581
(2,274)
2

2.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
27 Feb 06
1,565
(5,432)
36

3.  
Joo, Mingyu
The Ohio State University, Fisher College of Business
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
07 Dec 10
Last Revised:
16 Aug 14
1,373
(6,777)
 

4.  
Click Fraud | Show Abstract | Download |
Working Paper Series
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
15 Jan 08
Last Revised:
19 Jun 14
842
(14,811)
12

5.  
Hybrid Advertising Auctions | Show Abstract | Download |
2009 INFORMS Marketing Science Conference, NET Institute Working Paper No. 08-25
Working Paper Series
Zhu, Yi
University of Minnesota - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
02 Apr 09
Last Revised:
26 Oct 12
826
(15,255)
8

6.  
How the Digital Video Recorder Changes Traditional Television Advertising | Show Abstract | Download |
Journal of Advertising, Forthcoming, Marshall School of Business Working Paper No. MKT 03-06
Accepted Paper Series
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
19 Jul 06
736
(18,055)
5

7.  
Rennhoff, Adam D.
Middle Tennessee State University
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
22 Jan 07
Last Revised:
14 Sep 10
723
(18,531)
1

8.   Incl. Electronic Paper
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Kempe, David
University of Southern California - Department of Computer Science
Posted:
07 Jul 09
Last Revised:
04 Sep 14
554
(26,910)
 

9.  
Chen, Xinlei
University of British Columbia (UBC) - Sauder School of Business
Chen, Yuxin
Northwestern University - Department of Marketing
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
18 Jun 11
Last Revised:
14 Aug 14
336
(50,651)
 

10.  
Television Advertising and Online Search | Show Abstract | Download |
Management Science, Forthcoming
Accepted Paper Series
Joo, Mingyu
The Ohio State University, Fisher College of Business
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Cowgill, Bo
University of California, Berkeley
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
15 May 13
Last Revised:
22 Jun 14
322
(53,276)
7

11.  
Price Advertising by Manufacturers and Dealers | Show Abstract | Download |
Forthcoming, Management Science
Working Paper Series
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Siddarth, Sivaramakrishnan
University of Southern California - Marketing Department
Silva-Risso, Jorge M.
University of California, Riverside - A. Gary Anderson Graduate School of Management
Posted:
08 Feb 11
Last Revised:
29 Aug 14
273
(64,354)
 

12.  
Distribution and Market Share | Show Abstract | Download |
Journal of Retailing, Forthcoming
Accepted Paper Series
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Farris, Paul
University of Virginia (UVA) - Darden School of Business
Posted:
31 Jul 08
Last Revised:
15 Jul 13
252
(70,171)
4

13.   Incl. Electronic Paper
Rennhoff, Adam D.
Middle Tennessee State University
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
08 Apr 11
Last Revised:
03 Oct 12
193
(92,297)
 

14.  
Liaukonyte, Jura
Cornell University - School of Applied Economics and Management
Teixeira, Thales
Harvard Business School
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
08 Apr 14
Last Revised:
13 Sep 14
184
(96,560)
 

15.  
Musalem, Andres
Universidad de Chile
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Del Sol, Patricio
Pontifical Catholic University of Chile
Posted:
05 Feb 13
125
(135,191)
 

16.  
Structural Models of Complementary Choices | Show Abstract | Download |
Marketing Letters, Forthcoming
Working Paper Series
Berry, Steven
Yale University - Department of Economics
Khwaja, Ahmed
Yale School of Management
Kumar, Vineet
Harvard Business School
Musalem, Andres
Universidad de Chile
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Anand, Bharat N.
Harvard University - Strategy Unit
Chintagunta, Pradeep K.
University of Chicago
Hanemann, W. Michael
University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy
Jeziorski, Przemyslaw
University of California, Berkeley - Haas School of Business
Mele, Angelo
Johns Hopkins University - Carey Business School
Posted:
13 Aug 14
42
(253,402)
 

17.  
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Silva-Risso, Jorge M.
University of California, Riverside - A. Gary Anderson Graduate School of Management
Posted:
25 Jul 14
Last Revised:
29 Jul 14
30
(285,592)
 

18.  
Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research | Show Abstract | Download |
Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Accepted Paper Series
Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business
Bradlow, Eric
University of Pennsylvania - Marketing Department
Draganska, Michaela
Independent
Nijs, Vincent R.
Northwestern University - Department of Marketing
Rooderkerk, Robert P.
Tilburg University
Sudhir, K.
Yale School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhang, Jie
University of Maryland - Robert H. Smith School of Business
Posted:
14 Jul 14
24
(306,781)
 

19.  
Market-Based Measures of Viewpoint Diversity | Show Abstract | Download |
Information Economics and Policy, Forthcoming
Accepted Paper Series
Rennhoff, Adam D.
Middle Tennessee State University
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
24 Oct 13
16
(339,857)
 

20.  
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Siddarth, Sivaramakrishnan
University of Southern California - Marketing Department
Silva-Risso, Jorge M.
University of California, Riverside - A. Gary Anderson Graduate School of Management
Posted:
29 Aug 14
6
(382,171)
 


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