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Kenneth C. Wilbur

SSRN Author Rank: 1,670 by Downloads and 6,993 by Citations

 Assistant Professor
 

University of California, San Diego (UCSD) - Rady School of Management


 9500 Gilman Drive
 Rady School of Management
 La Jolla, CA 92093
 United States
 HOME PAGE: http://kennethcwilbur.com
 email address

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. Kenneth C. Wilbur's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
13,844
Total
Citations
68
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Goeree, Michelle Sovinsky
University of Southern California - Department of Economics
Ridder, Geert
University of Southern California
Posted:
26 Jun 08
Last Revised:
03 Oct 12
2,824
(2,325)
2

2.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
27 Feb 06
1,635
(6,365)
33

3.  
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
07 Dec 10
Last Revised:
16 Dec 14
1,570
(6,325)
 

4.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
15 Jan 08
Last Revised:
19 Jun 14
901
(16,337)
10

5.  
Hybrid Advertising Auctions | Show Abstract | Download This Paper | Open PDF in Browser |
2009 INFORMS Marketing Science Conference, NET Institute Working Paper No. 08-25
Number of Pages in PDF File: 57
Zhu, Yi
University of Minnesota - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
02 Apr 09
Last Revised:
26 Oct 12
872
(16,821)
8

6.  
How the Digital Video Recorder Changes Traditional Television Advertising | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising, Forthcoming, Marshall School of Business Working Paper No. MKT 03-06
Number of Pages in PDF File: 22
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
19 Jul 06
797
(18,792)
5

7.  
Rennhoff, Adam D.
Middle Tennessee State University
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
22 Jan 07
Last Revised:
14 Sep 10
759
(21,364)
1

8.   Incl. Electronic Paper
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Kempe, David
University of Southern California - Department of Computer Science
Posted:
07 Jul 09
Last Revised:
04 Sep 14
709
(24,884)
 

9.  
Television Advertising and Online Search | Show Abstract | Download This Paper | Open PDF in Browser |
Management Science, Forthcoming
Number of Pages in PDF File: 36
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Cowgill, Bo
University of California, Berkeley
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
15 May 13
Last Revised:
22 Jun 14
498
(28,105)
6

10.  
Liaukonyte, Jura
Cornell University - School of Applied Economics and Management
Teixeira, Thales
Harvard Business School
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
08 Apr 14
Last Revised:
24 Oct 14
392
(42,764)
 

11.  
Chen, Xinlei
University of British Columbia (UBC) - Sauder School of Business
Chen, Yuxin
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
18 Jun 11
Last Revised:
14 Aug 14
357
(53,669)
 

12.  
Price Advertising by Manufacturers and Dealers | Show Abstract | Download This Paper | Open PDF in Browser |
Forthcoming, Management Science
Number of Pages in PDF File: 40
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Siddarth, Sivaramakrishnan
University of Southern California - Marketing Department
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Posted:
08 Feb 11
Last Revised:
29 Aug 14
325
(58,054)
 

13.  
Distribution and Market Share | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Retailing, Forthcoming
Number of Pages in PDF File: 34
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Farris, Paul
University of Virginia - Darden School of Business
Posted:
31 Jul 08
Last Revised:
15 Jul 13
291
(67,059)
3

14.   Incl. Electronic Paper
Rennhoff, Adam D.
Middle Tennessee State University
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
08 Apr 11
Last Revised:
03 Oct 12
216
(103,702)
 

15.  
Musalem, Andres
Universidad de Chile
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Del Sol, Patricio
Pontifical Catholic University of Chile
Posted:
05 Feb 13
154
(121,391)
 

16.  
Structural Models of Complementary Choices | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of Pages in PDF File: 27
Berry, Steven
Yale University - Department of Economics
Khwaja, Ahmed
Yale School of Management
Kumar, Vineet
Harvard Business School
Musalem, Andres
Universidad de Chile
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Anand, Bharat N.
Harvard University - Strategy Unit
Chintagunta, Pradeep K.
University of Chicago
Hanemann, W. Michael
University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy
Jeziorski, Przemyslaw
University of California, Berkeley - Haas School of Business
Mele, Angelo
Johns Hopkins University - Carey Business School (JHU)
Posted:
13 Aug 14
121
(140,031)
 

17.  
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Posted:
25 Jul 14
Last Revised:
15 Apr 15
78
(183,250)
 

18.  
Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of Pages in PDF File: 21
Ailawadi, Kusum L.
Tuck School of Business at Dartmouth
Bradlow, Eric
University of Pennsylvania - Marketing Department
Draganska, Michaela
Drexel University
Nijs, Vincent R.
Rooderkerk, Robert P.
Rotterdam School of Management, Erasmus University
Sudhir, K.
Yale School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhang, Jie
University of Maryland - Robert H. Smith School of Business
Posted:
14 Jul 14
37
(306,337)
 

19.  
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Gauri, Dinesh K.
Walton College of Business
Posted:
15 Jul 15
Last Revised:
13 Apr 16
27
(225,852)
 

20.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
01 Aug 15
Last Revised:
24 Oct 15
22
(150,774)
 

21.  
Market-Based Measures of Viewpoint Diversity | Show Abstract | Download This Paper | Open PDF in Browser |
Information Economics and Policy, Forthcoming
Number of Pages in PDF File: 26
Rennhoff, Adam D.
Middle Tennessee State University
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
24 Oct 13
18
(376,239)
 

22.  
Xu, Linli
University of Minnesota - Twin Cities - Carlson School of Management
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Siddarth, Sivaramakrishnan
University of Southern California - Marketing Department
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Posted:
29 Aug 14
15
(358,949)
 


Records 1 - 22 of 22 matches
[ 1 ]
. Kenneth C. Wilbur's Other Papers Note: the statistics on these "Other Papers" are not used in determining an Author's rank.
Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
37
Total
Citations
0
Authors Date Downloads
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts     Legend
1.  
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Posted:
09 Nov 15
Last Revised:
19 Nov 15
0
 


Records 1 - 1 of 1 matches
[ 1 ]

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