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Jerath, Kinshuk's
Scholarly Papers
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Total
Downloads
4,805 |
Total
Citations
32 |
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1.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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22 Jun 07
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Last Revised:
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04 Apr 12
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731
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4
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Customer-base analysis, Pareto/NBD, BG/NBD, customer attrition
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2.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Netessine, Serguei
INSEAD Veeraraghavan, Senthil K.
University of Pennsylvania - The Wharton School - Operations & Information Management Department
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19 Sep 07
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Last Revised:
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09 May 12
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676
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11
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channels of distribution, competition, revenue management, strategic consumer behavior, rational expectations
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3.
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Lu, Yingda
Carnegie Mellon University - David A. Tepper School of Business Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Singh, Param Vir
Carnegie Mellon University - David A. Tepper School of Business
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04 Mar 10
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Last Revised:
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28 Jan 13
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538
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user-generated content, opinion leaders, social networks, network growth, proportional hazard model, weighted exogenous sampling
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4.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Ma, Liye
Carnegie Mellon University - David A. Tepper School of Business Park, Young-Hoon
Cornell University - Samuel Curtis Johnson Graduate School of Management Srinivasan, Kannan
Carnegie Mellon University - David A. Tepper School of Business
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01 Sep 09
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Last Revised:
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15 Oct 10
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457
(28,723)
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8
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sponsored search advertising, search cost, vertical differentiation, bidding strategy, pay-per-impression, pay-per-click
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5.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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14 Nov 10
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Last Revised:
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08 Jan 13
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413
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Customer-base analysis, probability models, Pareto/NBD, scalability, data aggregation, information loss
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6.
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Abhishek, Vibhanshu
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Zhang, Z. John
University of Pennsylvania - The Wharton School - Department of Marketing
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01 Mar 12
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Last Revised:
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20 Feb 13
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399
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1
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multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory.
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7.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business
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348
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2
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customer lifetime value, Pareto/NBD
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8.
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Jiang, Baojun
Washington University in St. Louis - Olin Business School Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Srinivasan, Kannan
Carnegie Mellon University - David A. Tepper School of Business
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01 Jul 10
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Last Revised:
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30 Apr 11
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246
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2
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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium
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9.
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Goic, Marcel
Carnegie Mellon University - David A. Tepper School of Business Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Srinivasan, Kannan
Carnegie Mellon University - David A. Tepper School of Business
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198
(75,558)
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1
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fuelperks, PowerPump, retail promotions, nonlinear pricing, competition, game theory
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10.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Kumar, Anuj
Warrington College of Business, Univ of Florida Netessine, Serguei
INSEAD
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10 Aug 12
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Last Revised:
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06 Feb 13
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169
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1
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multichannel customer behavior, customer service, call center, empirical OM, probability modeling
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11.
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Geylani, Tansev
University of Pittsburgh - Katz Graduate School of Business Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Zhang, Z. John
University of Pennsylvania - The Wharton School - Department of Marketing
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150
(98,010)
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private label strategy, retail competition, distribution channels, game theory
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12.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Ma, Liye
Carnegie Mellon University - David A. Tepper School of Business Park, Young-Hoon
Cornell University - Samuel Curtis Johnson Graduate School of Management
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| Posted: |
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10 Oct 12
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Last Revised:
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12 Mar 13
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149
(98,598)
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Sponsored search advertising, organic search listings, consumer click behavior, keyword popularity
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13.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Sayedi, Amin
Carnegie Mellon University - David A. Tepper School of Business
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09 May 11
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Last Revised:
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02 Nov 12
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104
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1
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sponsored search advertising, exclusive display, game theory, position auctions, two-dimensional auctions
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14.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Padmanabhan, Balaji
University of South Florida - College of Business Administration
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27 Feb 06
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Last Revised:
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01 Sep 09
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92
(143,134)
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15.
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Sayedi, Amin
Carnegie Mellon University - David A. Tepper School of Business Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Srinivasan, Kannan
Carnegie Mellon University - David A. Tepper School of Business
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76
(161,453)
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1
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Advertising channels, sponsored search, consumer purchase stages, game theory, auctions, poaching, bidding on trademark keywords
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16.
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Dai, Tinglong
Carnegie Mellon University - David A. Tepper School of Business Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business
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49
(202,386)
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salesforce compensation, inventory, marketing-operations interface
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17.
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Lu, Yingda
Carnegie Mellon University - David A. Tepper School of Business Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Singh, Param Vir
Carnegie Mellon University - David A. Tepper School of Business
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| Posted: |
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25 Jan 13
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Last Revised:
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28 Jan 13
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10
(310,607)
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user-generated content, opinion leaders, social networks, network growth, proportional hazard model, weighted exogenous sampling
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18.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Zhang, Z. John
University of Pennsylvania - The Wharton School - Department of Marketing
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distribution channels, contracting, retailing formats, power retailer, department stores
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