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Assaf, Katya's
Scholarly Papers
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1,853 |
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1.
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Assaf, Katya
Hebrew University of Jerusalem
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10 Sep 09
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Last Revised:
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02 Dec 10
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714
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trademarks, brands, branding, trademark law, licensing, naked license, collateral licensing, classical licensing, infringement, likelihood of confusion, merchandising, dilution, marketing research, consumer research, consumer psychology, intellectual property
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2.
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Assaf, Katya
Hebrew University of Jerusalem
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19 Sep 09
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Last Revised:
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22 Sep 09
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581
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trademarks, semiotics, umberto eco, culture, dilution, infringement, merchandising, post-sale confusion, intellectual property, economic rationales, social aspects, cultural aspects, marketing, rhetoric
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3.
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Assaf, Katya
Hebrew University of Jerusalem
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15 May 10
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Last Revised:
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12 Nov 12
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517
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4.
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Assaf, Katya
Hebrew University of Jerusalem
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41
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Records 1 -
4
of 4 matches
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1
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