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Chatterjee, Patrali


 SSRN Author Rank: 6,527 by Downloads
 Associate Professor
 

Montclair State University


 Upper Montclair, NJ 07043
 United States
 973-655-7935 (Phone)
 973-655-7673 (Fax)
 HOME PAGE: http://www.montclair.edu/~chatterjeep
 email address

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. Chatterjee, Patrali's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,133
Total
Citations
9
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Online Reviews: Do Consumers Use Them? | Show Abstract | Download This Paper |
ACR 2001 PROCEEDINGS, M. C. Gilly, J. Myers-Levy, eds., pp. 129-134, Association for Consumer Research, 2001
Number of Pages in PDF File: 21
Chatterjee, Patrali
Montclair State University
Posted:
09 May 06
2,895
(1,959)
5

2.  
Drivers of New Product Recommending and Referral Behavior at Social Network Sites | Show Abstract | Download This Paper |
International Journal of Advertising, Vol. 30, No. 1, pp. 77-102, 2011
Number of Pages in PDF File: 28
Chatterjee, Patrali
Montclair State University
Posted:
11 Jun 11
338
(53,006)
 

3.  
Online Comparison Shopping Behavior of Travel Consumers | Show Abstract | Download This Paper |
Journal of Quality Assurance in Hospitality and Tourism, Vol. 13, No. 1, 2011
Number of Pages in PDF File: 30
Chatterjee, Patrali
Montclair State University
Wang, Yawei
affiliation not provided to SSRN
Posted:
11 Jun 11
196
(95,523)
 

4.  
Multiple-Channel and Cross-Channel Shopping Behavior: Role of Consumer Shopping Orientations | Show Abstract | Download This Paper |
Marketing Intelligence and Planning, Vol. 28, No. 1, pp. 9-24, 2009
Number of Pages in PDF File: 24
Chatterjee, Patrali
Montclair State University
Posted:
11 Jun 11
149
(123,205)
 

5.  
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communications Outcomes | Show Abstract | Download This Paper |
Advances in Consumer Research, 2005, ACR 2004 PROCEEDINGS, G. Menon, A. Rao, eds., Association for Consumer Research, 2004
Number of Pages in PDF File: 26
Chatterjee, Patrali
Montclair State University
Posted:
09 May 06
136
(132,297)
 

6.  
Leveraging Online Communities to Launch Green Brand Extensions | Show Abstract | Download This Paper |
Journal of Systems and Information Technology, Vol. 11, No. 4, pp. 367-384, Winter 2009
Number of Pages in PDF File: 35
Chatterjee, Patrali
Montclair State University
Posted:
10 Jun 11
61
(224,105)
 

7.  
Are Unclicked Ads Wasted? Immediate and Long-Term Impact of Banner & Pop-Up Ads on Communication Outcomes | Show Abstract | Download This Paper |
Journal of Electronic Commerce Research, Vol. 9, No. 1, pp. 51-61, 2008
Number of Pages in PDF File: 12
Chatterjee, Patrali
Montclair State University
Posted:
11 Jun 11
58
(229,918)
 

8.  
Chatterjee, Patrali
Montclair State University
Posted:
11 Jun 11
54
(237,988)
 

9.  
Chatterjee, Patrali
Montclair State University
Posted:
15 Jun 11
51
(244,373)
 

10.  
Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising | Show Abstract | Download This Paper |
INTERNET MARKETING RESEARCH: THEORY AND PRACTICE, pp. 209-216, Ook Lee, ed., Idea Group Publishing, 2001
Number of Pages in PDF File: 16
Chatterjee, Patrali
Montclair State University
Posted:
11 Jun 11
44
(260,278)
2

11.  
Chatterjee, Patrali
Montclair State University
Butler, J.S.
Syracuse University - Department of Economics
Posted:
11 Jun 11
41
(270,129)
2

12.  
Framing Online Promotions: Shipping Price Inflation and Deal Value Perceptions | Show Abstract | Download This Paper |
Journal of Product and Brand Management, Vol. 20, No. 1, pp. 65-74, 2011
Number of Pages in PDF File: 32
Chatterjee, Patrali
Montclair State University
Posted:
12 Jun 11
40
(270,129)
 

13.  
Advertised Versus Unexpected Next Purchase Coupons: Consumer Satisfaction, Perceptions of Value, and Fairness | Show Abstract | Download This Paper |
Journal of Product and Brand Management, Vol. 16, No. 1, pp. 59-69, 2007
Number of Pages in PDF File: 32
Chatterjee, Patrali
Montclair State University
Posted:
11 Jun 11
36
(280,989)
 

14.  
Can Unconscious-Conscious Processing Sequences Enhance Ad Exposure Outcomes? | Show Abstract | Download This Paper |
Journal of Brand Management, Vol. 18, No. 7, pp. 506-515, May 2011
Number of Pages in PDF File: 21
Chatterjee, Patrali
Montclair State University
Posted:
10 Jun 11
34
(286,721)
 


Records 1 - 14 of 14 matches
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