Regent's Park
London, NW1 4SA
United Kingdom
London Business School
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Online Advertising, Algorithmic Bias, Social Media
Big Data, Resource-Based View of the Firm, Competitive Advantage
online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process
Field Experiments, Field Tests, Causal Inference
Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling, Discovery
revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies
pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet
Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty
Algorithmic Bias, Advertising, Inequality, online advertising, algorithmic learning, digital discrimination
Online Product Reviews, Electronic Commerce, Endogeneity
Television Advertising, Online Shopping, Inter-temporal Substitution, Online Platform
Pricing, Online Media, Counter-Cyclical, Internet, Electronic Commerce, Paid Content, Paywall
Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance
Platform endorsement, field experiment, online freelance platform, spillover effects
Echo Chambers, Charities, YouTube, Algorithmic Recommendations
Experiments, A/B tests, Treatment Effects, Digital platforms, Interference, Machine Learning, Bias Correction
Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology
Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products
Pricing, Service Contracts
price promotion, product evaluation, mobile app
Cybersecurity, healthcare, information technology, NHS
Pricing, Nonlinear pricing, Two-part tariffs, Complementary products, Tied goods, Commitment
influencer marketing, social media, sponsorship disclosure, text analysis
online ratings, gender disparity, digital platforms
Seller experience, pricing, selling strategies, blockchain technology, Non-Fungible Token (NFT), digital platform
Cashback shopping, electronic commerce, sales promotion, pricing