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Lambrecht, Anja's
Scholarly Papers
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Aggregate Statistics |
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Total Downloads
2,788 |
Total
Citations
46 |
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Lambrecht, Anja London Business School Tucker, Catherine Massachusetts Institute of Technology (MIT) - Management Science (MS)
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30 Mar 11
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Last Revised:
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07 May 13
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1,082
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online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process
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Lambrecht, Anja London Business School Seim, Katja University of Pennsylvania - Business & Public Policy Department Skiera, Bernd University of Frankfurt - Department of Marketing
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08 May 06
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30 Nov 11
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667
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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty
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Lambrecht, Anja London Business School Skiera, Bernd University of Frankfurt - Department of Marketing
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04 Dec 06
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29 Jan 08
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513
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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet
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Lambrecht, Anja London Business School Seim, Katja University of Pennsylvania - Business & Public Policy Department Tucker, Catherine Massachusetts Institute of Technology (MIT) - Management Science (MS)
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28 Oct 07
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Last Revised:
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30 Nov 11
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226
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Online Banking, Technology Adoption, Adoption Process, Adoption Funnel, Online Security, Self-Service Technology
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Ascarza, Eva Columbia Business School Lambrecht, Anja London Business School Vilcassim, Naufel J. London Business School
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09 Aug 09
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Last Revised:
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16 May 12
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164
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Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products
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6.
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Lambrecht, Anja London Business School Tucker, Catherine Massachusetts Institute of Technology (MIT) - Management Science (MS)
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08 Apr 11
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Last Revised:
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17 Jun 11
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136
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Pricing, Service Contracts
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7.
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Ascarza, Eva Columbia Business School Lambrecht, Anja London Business School Vilcassim, Naufel J. London Business School
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Records 1 -
7
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