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Helmig, Bernd


 SSRN Author Rank: 6,326 by Downloads
 Professor and Chair
 

Department of Business Administration, Chair Public & Nonprofit Management


 L 5,4
 Mannheim, D-68131
 Germany
 +49 621 181-1727 (Phone)
 +49 621 181-1728 (Fax)
 HOME PAGE: http://helmig.bwl.uni-mannheim.de
 email address

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. Helmig, Bernd's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,389
Total
Citations
3
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Co-Branding: The State of the Art | Show Abstract | Download This Paper | Open PDF in Browser |
Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of Pages in PDF File: 19
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Huber, Jan-Alexander
Bain & Company
Leeflang, Peter S.H.
University of Groningen - Faculty of Economics and Business
Posted:
13 Jun 07
1,471
(6,666)
1

2.  
Challenges in Managing Nonprofit Organizations: A Research Overview | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Voluntary and Nonprofit Organizations, Vol. 15, No. 2, p. 101-116, June 2004
Number of Pages in PDF File: 20
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Jegers, Marc
Free University of Brussels (VUB) - Micro-Economics for Profit and Non Profit Sector (MICE)
Lapsley, Irvine
IPSAR,University of Edinburgh Business School
Posted:
12 Sep 06
1,160
(9,883)
 

3.  
What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of Pages in PDF File: 14
Michalski, Silke
University of Fribourg (Switzerland) - Faculty of Economics and Social Science
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Posted:
13 Jun 07
453
(38,317)
 

4.  
Explaining Behavioural Intentions Toward Co-Branded Products | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Management, Forthcoming
Number of Pages in PDF File: 39
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Huber, Jan-Alexander
Bain & Company
Leeflang, Peter S.H.
University of Groningen - Faculty of Economics and Business
Posted:
12 Sep 06
376
(48,185)
 

5.  
The Optimal Design of Hospital Advertising by Means of Conjoint Measurement | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Number of Pages in PDF File: 25
Tscheulin, Dieter K.
University of Freiburg (Germany)
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Posted:
18 Jun 07
367
(49,633)
1

6.  
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Lapsley, Irvine
IPSAR,University of Edinburgh Business School
Posted:
18 Jun 07
248
(77,463)
1

7.  
On the Effectiveness of Social Marketing – What Do We Really Know? | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Nonprofit and Public Sector Marketing, Vol. 22, No. 4, pp. 264-287, 2010, University of Mannheim Business School Discussion Paper No. 2/2010
Number of Pages in PDF File: 30
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Thaler, Julia
University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Posted:
26 Dec 10
182
(105,544)
 

8.  
Michalski, Silke
University of Fribourg (Switzerland) - Faculty of Economics and Social Science
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Posted:
18 Jun 07
106
(164,877)
 

9.  
On the Relevance of Accreditations of Executive MBA Programs - The Perception of the Customers | Show Abstract | Download This Paper | Open PDF in Browser |
International Review on Public and Nonprofit Marketing, Vol. 7, No. 1, pp. 37-55, 2010, University of Mannheim Business School Discussion Paper No. 1/2010
Number of Pages in PDF File: 33
Helmig, Bernd
Department of Business Administration, Chair Public & Nonprofit Management
Bürgisser, Sarah
Verbandsmanagement Institut (VMI)
Lichtsteiner, Hans
Verbandsmanagement Institut (VMI)
Spraul, Katharina
University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
Posted:
27 Dec 10
26
(322,213)
 


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