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Park, C.W.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
3,994 |
Total
Citations
17 |
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1.
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Park, C.W.
University of Southern California - Marshall School of Business MacInnis, Deborah J.
University of Southern California - Marketing Department Priester, Joseph R.
University of Southern California - Marshall School of Business
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1,327
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4
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brand attachment, nomological network
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2.
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Park, C.W.
University of Southern California - Marshall School of Business MacInnis, Deborah J.
University of Southern California - Marketing Department Priester, Joseph R.
University of Southern California - Marshall School of Business Eisingerich, Andreas B.
Imperial College London Iacobucci, Dawn
Vanderbilt University
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14 May 10
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Last Revised:
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20 Nov 12
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1,131
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1
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Brand management, consumer behavior, marketing strategy, brand attachment, attitude strength
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3.
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Park, C.W.
University of Southern California - Marshall School of Business MacInnis, Deborah J.
University of Southern California - Marketing Department Priester, Joseph R.
University of Southern California - Marshall School of Business
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1,087
(8,105)
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2
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brand attachment, strategic brand exemplar
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4.
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Park, C.W.
University of Southern California - Marshall School of Business MacInnis, Deborah J.
University of Southern California - Marketing Department
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199
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6
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attitude, attachment, brand relationship
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5.
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Patrick, Vanessa M.
University of Georgia - C. Herman and Mary Virginia Terry College of Business MacInnis, Deborah J.
University of Southern California - Marketing Department Park, C.W.
University of Southern California - Marshall School of Business
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193
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1
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affect, forecasting
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6.
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Luo, Lan
University of Southern California Chen, Xinlei
University of British Columbia (UBC) - Sauder School of Business Han, Jeanie
affiliation not provided to SSRN Park, C.W.
University of Southern California - Marshall School of Business
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41
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1
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7.
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Patrick, Vanessa M.
University of Houston - C.T. Bauer College of Business Park, C.W.
University of Southern California - Marshall School of Business
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13
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1
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8.
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Patrick, Vanessa M.
University of Houston - C.T. Bauer College of Business MacInnis, Deborah J.
University of Southern California - Marketing Department Park, C.W.
University of Southern California - Marshall School of Business
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3
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1
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9.
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Patrick, Vanessa M.
University of Houston - C.T. Bauer College of Business Park, C.W.
University of Southern California - Marshall School of Business Hagtvedt, Henrik
affiliation not provided to SSRN
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Records 1 -
9
of 9 matches
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1
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