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Patrick, Vanessa M.'s
Scholarly Papers
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Total Downloads
266 |
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Patrick, Vanessa M. University of Georgia - C. Herman and Mary Virginia Terry College of Business MacInnis, Deborah J. University of Southern California - Marketing Department Park, C.W. University of Southern California - Marshall School of Business
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affect, forecasting
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Anytime Versus Only: Mindsets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
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Cheema, Amar University of Virginia (UVA), McIntire School of Commerce Patrick, Vanessa M. University of Georgia - C. Herman and Mary Virginia Terry College of Business
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Cheema, Amar University of Virginia (UVA), McIntire School of Commerce Patrick, Vanessa M. University of Georgia - C. Herman and Mary Virginia Terry College of Business
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framing, mindsets, construal level, coupons, rebates
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MacInnis, Deborah J. University of Southern California - Marketing Department Patrick, Vanessa M. University of Georgia - C. Herman and Mary Virginia Terry College of Business
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affect,impulse control, self-regulatory behavior
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