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Cooke, Alan D.J.'s
Scholarly Papers
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Total
Downloads
321 |
Total
Citations
10 |
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1.
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Meyvis, Tom
New York University (NYU) - Department of Marketing Cooke, Alan D.J.
University of Florida - Warrington College of Business Administration
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21 Nov 06
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Last Revised:
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04 May 08
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171
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2.
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Janiszewski, Chris
University of Florida - Department of Marketing Silk, Tim
University of British Columbia Cooke, Alan D.J.
University of Florida - Warrington College of Business Administration
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137
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Attribute framing, framing effects, range theory, range frequency theory, descriptive valence, subjective judgment, subjective evaluation, subjective scales, affective associations, product marketing, information processing
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Cooke, Alan D.J.
University of Florida - Warrington College of Business Administration Meyvis, Tom
New York University (NYU) - Department of Marketing Schwartz, Alan
University of Illinois, Chicago, College of Medicine
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13
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9
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Regret, Satisfaction, Risk, Decision Making
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4.
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Chechile, Richard A.
Tufts University - Department of Psychology Cooke, Alan D.J.
University of Florida - Warrington College of Business Administration
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Records 1 -
4
of 4 matches
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