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McWilliams, Bruce

 

Instituto Tecnológico Autónomo de México (ITAM)


 Rio Hondo No.1 Col. Tizapan-San Angel
 01000 Mexico, D.F, Federal District 01080
 Mexico
 52-555 628 4000 ext. 3430 (Phone)
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Offering Low Price Guarantees to Improve Customer Retention | Show Abstract |
Journal of Retailing, Forthcoming
Accepted Paper Series
McWilliams, Bruce
Instituto Tecnológico Autónomo de México (ITAM)
Gerstner, Eitan
University of California, Davis
Posted:
30 May 06
 


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