Author Page for Michael I. Norton

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

Harvard Business School Marketing Unit Working Paper No. 10-012

Number of pages: 23 Posted: 10 Aug 2009

Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn

University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology

Downloads 18,884 (329)

Citation 23

Abstract:

2.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School Marketing Unit Working Paper No. 11-091

Number of pages: 34 Posted: 04 Mar 2011

Michael I. Norton, Daniel Mochon and Dan Ariely

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business

Downloads 18,400 (345)

Citation 44

Abstract:

3.

Humblebragging: A Distinct – and Ineffective – Self-Presentation Strategy

Harvard Business School Marketing Unit Working Paper No. 15-080, Harvard Business School NOM Unit Working Paper No. 15-080

Number of pages: 77 Posted: 28 Apr 2017 Last Revised: 30 Aug 2017

Ovul Sezer, Francesca Gino and Michael I. Norton

University of North Carolina at Chapel Hill, Harvard University - Business School (HBS) and Harvard Business School - Marketing Unit

Downloads 4,746 (3,711)

Citation 6

Abstract:

4.

Handshaking Promotes Cooperative Dealmaking

Downloads 1,885 (16,489)

Citation 1

2

Handshaking Promotes Cooperative Dealmaking

Harvard Business School NOM Unit Working Paper No. 14-117, Harvard Business School Marketing Unit Working Paper No. 14-117

Number of pages: 36 Posted: 31 May 2014

Juliana Schroeder, Jane Risen, Francesca Gino and Michael I. Norton

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, Harvard University - Business School (HBS) and Harvard Business School - Marketing Unit

Downloads 1,390 (25,916)

Citation 5

Abstract:

Handshaking Promotes Cooperative Dealmaking

Number of pages: 35 Posted: 31 May 2014

Juliana Schroeder, Jane Risen, Francesca Gino and Michael I. Norton

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, Harvard University - Business School (HBS) and Harvard Business School - Marketing Unit

Downloads 495 (105,003)

Citation 5

Abstract:

5.

Improving Online Dating with Virtual Dates

HBS Marketing Research Paper No. 06-058

Number of pages: 27 Posted: 17 Nov 2006

Jeana Frost, Michael I. Norton and Dan Ariely

Boston University, Harvard Business School - Marketing Unit and Duke University - Fuqua School of Business

Downloads 1,062 (38,922)

Abstract:

6.

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

Harvard Business School Marketing Unit Working Paper No. 14-034, Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 14-034

Number of pages: 42 Posted: 06 Nov 2013 Last Revised: 06 Feb 2020

Ryan W. Buell, Ethan Porter and Michael I. Norton

Harvard Business School, George Washington University and Harvard Business School - Marketing Unit

Downloads 787 (58,928)

Citation 6

Abstract:

7.

Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

Harvard Business School Marketing Unit Working Paper No. 15-091

Number of pages: 44 Posted: 28 May 2015

Bhavya Mohan, Michael I. Norton and Rohit Deshpande

University of San Francisco, Harvard Business School - Marketing Unit and Harvard Business School - Marketing Unit

Downloads 752 (62,715)

Citation 4

Abstract:

8.

Eliciting Taxpayer Preferences Increases Tax Compliance

Number of pages: 57 Posted: 11 Dec 2013 Last Revised: 24 Apr 2014

Cait Poynor Lamberton, Jan‐Emmanuel De Neve and Michael I. Norton

University of Pennsylvania, University of Oxford and Harvard Business School - Marketing Unit

Downloads 735 (64,627)

Citation 15

Abstract:

9.

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Downloads 573 (88,529)

Citation 3

2

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Marketing Letters March 2010, Volume 21, pages 301–315 DOI: 10.1007/s11002-010-9109-y

Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 30 Sep 2020

Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Joel Urbany, Gal Zauberman, Michael I. Norton, Haitao (Tony) Cui, Brian T. Ratchford, Alessandro Acquisti, David Bell, Barbara E. Kahn and Barbara E. Kahn

University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Idea Farm Ventures and University of Pennsylvania - Marketing DepartmentUniversity of Miami

Downloads 541 (94,075)

Abstract:

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters 21(3):301-315 Sep 2010 http://doi.org/10.1007/s11002-010-9109-y

Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 18 Nov 2021

Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Gal Zauberman, Michael I. Norton, Haitao (Tony) Cui, Brian T. Ratchford, Alessandro Acquisti, David Bell, Barbara E. Kahn and Barbara E. Kahn

University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Idea Farm Ventures and University of Pennsylvania - Marketing DepartmentUniversity of Miami

Downloads 32 (856,842)

Abstract:

10.

Paying to Be Nice: Consistency and Costly Prosocial Behavior

Management Science, Vol. 58, pp. 179-187, 2012

Number of pages: 21 Posted: 04 Mar 2012

Ayelet Gneezy, Alex Imas, Leif D. Nelson, Amber Brown and Michael I. Norton

University of California, San Diego (UCSD) - Rady School of Management, University of California, San Diego (UCSD), University of California, Berkeley - Haas School of Business, Disney Imaginations - Boston and Harvard Business School - Marketing Unit

Downloads 429 (125,761)

Citation 16

Abstract:

11.

Backhanded Compliments: How Negative Comparisons Undermine Flattery

Number of pages: 63 Posted: 23 Aug 2019

Ovul Sezer, Emily Prinsloo, Alison Brooks and Michael I. Norton

University of North Carolina at Chapel Hill, Harvard University - Business School (HBS), HBS Negotiations, Organizations and Markets Unit and Harvard Business School - Marketing Unit

Downloads 398 (137,013)

Citation 2

Abstract:

12.

The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence using Subjective Well-Being Data

Downloads 296 (189,047)

Citation 18

2

The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence using Subjective Well-Being Data

Number of pages: 36 Posted: 08 Oct 2014 Last Revised: 07 Mar 2015

Jan‐Emmanuel De Neve, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos and Michael I. Norton

University of Oxford, Massachusetts Institute of Technology (MIT) - Sloan School of Management, IPSOS, KU Leuven - Centre for Institutions and Economic Performance (LICOS), London School of Economics & Political Science (LSE) and Harvard Business School - Marketing Unit

Downloads 188 (292,357)

Citation 6

Abstract:

The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-Being Data

IZA Discussion Paper No. 8914

Number of pages: 38 Posted: 30 Mar 2015

Jan‐Emmanuel De Neve, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos and Michael I. Norton

University of Oxford, Massachusetts Institute of Technology (MIT) - Sloan School of Management, IPSOS, KU Leuven - Centre for Institutions and Economic Performance (LICOS), London School of Economics & Political Science (LSE) and Harvard Business School - Marketing Unit

Downloads 108 (460,002)

Citation 18

Abstract:

13.

Race-Based Judgments, Race-Neutral Justifications: Experimental Examination of Peremptory Use and the Batson Challenge Procedure

Law and Human Behavior, 2007, 1st Annual Conference on Empirical Legal Studies

Number of pages: 31 Posted: 07 Aug 2006

Samuel R. Sommers and Michael I. Norton

Tufts University - Department of Psychology and Harvard Business School - Marketing Unit

Downloads 283 (198,021)

Abstract:

14.

When Identity-Based Appeals Alienate Consumers

Harvard Business School NOM Unit Working Paper No. 19-086

Number of pages: 37 Posted: 06 Feb 2019 Last Revised: 15 Feb 2022

Tami Kim, Kate Barasz, Leslie K. John and Michael I. Norton

Harvard University - Business School (HBS), Harvard Business School, Harvard Business School and Harvard Business School - Marketing Unit

Downloads 246 (227,784)

Citation 1

Abstract:

15.

Agent Based Modeling: A Guide for Social Psychologists

Social Psychology and Personality Science (Forthcoming)

Number of pages: 40 Posted: 07 Dec 2016 Last Revised: 08 Dec 2016

Joshua Jackson, David G. Rand, Kevin Lewis, Michael I. Norton and Kurt Gray

University of North Carolina, Chapel Hill, Massachusetts Institute of Technology (MIT), University of California, San Diego (UCSD) - Division of Social Sciences, Harvard Business School - Marketing Unit and Independent

Downloads 244 (229,625)

Abstract:

16.

Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others

HKS Working Paper No. RWP14-045

Number of pages: 45 Posted: 22 Nov 2014 Last Revised: 16 Dec 2014

Todd Rogers, Richard J. Zeckhauser, Francesca Gino, Maurice E. Schweitzer and Michael I. Norton

Harvard University - Harvard Kennedy School (HKS), Harvard University - Harvard Kennedy School (HKS), Harvard University - Business School (HBS), University of Pennsylvania - Operations & Information Management Department and Harvard Business School - Marketing Unit

Downloads 231 (242,100)

Citation 5

Abstract:

17.

The Persuasive Appeal of Stigma

HBS Marketing Research Paper No. 07-013

Number of pages: 53 Posted: 28 Jun 2007

Elizabeth W. Dunn, Dana Rose Carney, Michael I. Norton and Dan Ariely

University of British Columbia - Department of Psychology, University of California, Berkeley - Haas School of Business, Harvard Business School - Marketing Unit and Duke University - Fuqua School of Business

Downloads 187 (294,293)

Abstract:

18.

Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

Harvard Business School Marketing Unit Working Paper No. 21-020

Number of pages: 17 Posted: 21 Aug 2020

Bhavya Mohan, Serena Hagerty and Michael I. Norton

University of San Francisco, Harvard Business School and Harvard Business School - Marketing Unit

Downloads 185 (296,997)

Citation 1

Abstract:

19.

When novel rituals impact intergroup bias: Evidence from economic games and neurophysiology

Number of pages: 43 Posted: 08 Sep 2016 Last Revised: 27 Mar 2017

Nicholas Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht

University of Toronto, Harvard University - Business School (HBS), Harvard Business School - Marketing Unit and University of Toronto

Downloads 174 (313,663)

Citation 1

Abstract:

20.

Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes

LeBoeuf, Robyn A., & Norton, Michael I. (2012). Consequence-cause matching: Looking to the consequences of events to infer their causes. Journal of Consumer Research, 39 (1), 128-141

Number of pages: 50 Posted: 19 Aug 2009 Last Revised: 14 Jun 2017

Robyn A. LeBoeuf and Michael I. Norton

Washington University in St. Louis and Harvard Business School - Marketing Unit

Downloads 169 (321,600)

Citation 4

Abstract:

21.

On Being the Tipping Point: Social Threshold Incentives Motivate Behavior

Number of pages: 52 Posted: 09 May 2019

Lalin Anik and Michael I. Norton

University of Virginia - Darden School of Business and Harvard Business School - Marketing Unit

Downloads 164 (330,110)

Citation 1

Abstract:

22.

Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich

Citation: O. P. Hauser, G. Kraft-Todd, D. G. Rand, M. A. Nowak, M. I. Norton (2019). Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich. Behavioural Public Policy, 1-21.

Number of pages: 96 Posted: 14 Oct 2017 Last Revised: 07 May 2019

Oliver Hauser, Gordon T. Kraft-Todd, David G. Rand, Martin Nowak and Michael I. Norton

University of Exeter Business School - Department of Economics, Yale University, Faculty of Arts & Sciences, Department of Psychology, Massachusetts Institute of Technology (MIT), Harvard University and Harvard Business School - Marketing Unit

Downloads 156 (344,352)

Citation 1

Abstract:

23.

A Preference for Revision Absent Objective Improvement

Harvard Business School NOM Unit Working Paper No. 19-087

Number of pages: 53 Posted: 06 Feb 2019 Last Revised: 15 Feb 2022

Ximena Garcia-Rada, Leslie K. John, Ed O'Brien and Michael I. Norton

Harvard University - Business School (HBS), Harvard Business School, University of Chicago - Booth School of Business and Harvard Business School - Marketing Unit

Downloads 154 (348,018)

Citation 1

Abstract:

24.

Viewing Leisure as Wasteful Undermines Enjoyment

Tonietto, Gabriela N., Selin A. Malkoc, Rebecca Walker Reczek, and Michael I. Norton (2021). “Viewing Leisure as Wasteful Undermines Enjoyment.” Journal of Experimental Social Psychology, https://doi.org/10.1016/j.jesp.2021.104198.

Number of pages: 13 Posted: 27 Aug 2021

Gabriela Tonietto, Selin A. Malkoc, Rebecca Walker Reczek and Michael I. Norton

Rugers Business School, Fisher College of Business, The Ohio State University, Ohio State University (OSU) - Department of Marketing and Logistics and Harvard Business School - Marketing Unit

Downloads 141 (373,623)

Abstract:

25.

The Artful Dodger: Answering the Wrong Question the Right Way

Journal of Experimental Psychology: Applied, April 25, 2011

Number of pages: 32 Posted: 12 May 2011

Todd Rogers and Michael I. Norton

Harvard University - Harvard Kennedy School (HKS) and Harvard Business School - Marketing Unit

Downloads 120 (422,881)

Citation 4

Abstract:

26.

Converging to the Lowest Common Denominator in Physical Health

Number of pages: 19 Posted: 11 Feb 2012 Last Revised: 24 Aug 2015

Leslie K. John and Michael I. Norton

Harvard Business School and Harvard Business School - Marketing Unit

Downloads 113 (442,360)

Citation 1

Abstract:

27.

The Fees -> Savings Link, or Purchasing Fifty Pounds of Pasta

Harvard Business School Marketing Research Paper No. 08-029

Number of pages: 32 Posted: 16 Nov 2007

Leonard Lee and Michael I. Norton

Columbia University - Columbia Business School, Marketing and Harvard Business School - Marketing Unit

Downloads 101 (479,686)

Abstract:

28.

Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal

NBER Working Paper No. w16415

Number of pages: 27 Posted: 04 Oct 2010 Last Revised: 10 May 2023

Lara B. Aknin, Christopher Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire E. Ashton-James and Michael I. Norton

University of British Columbia, McGill University - Institute for Health and Social Policy, University of British Columbia - Department of Psychology, University of British Columbia (UBC) - Department of Economics, University of Warwick - Centre for Applied Positive Psychology (CAPP), Mbarara University of Science and Technology - Educational Foundations and Psychology, Makerere University, University of Groningen - Department of Social and Organizational Psychology and Harvard Business School - Marketing Unit

Downloads 92 (509,781)

Citation 2

Abstract:

29.

The Belief in a Favorable Future

HKS Working Paper No. RWP14-048

Number of pages: 25 Posted: 22 Nov 2014

Todd Rogers and Michael I. Norton

Harvard University - Harvard Kennedy School (HKS) and Harvard Business School - Marketing Unit

Downloads 91 (513,302)

Citation 1

Abstract:

30.

Getting the Most Out of Giving: Pursuing Concretely-Framed Prosocial Goals Maximizes Happiness

Stanford Graduate School of Business Research Paper No. 2129

Number of pages: 67 Posted: 04 May 2013

Melanie Rudd, Jennifer Aaker and Michael I. Norton

Independent, Stanford University - Graduate School of Business and Harvard Business School - Marketing Unit

Downloads 86 (531,713)

Citation 1

Abstract:

31.

Neural Mechanisms of Social Influence

Organizational Behavior and Human Decision Processes, Vol. 110, No. 2, pp. 152-159, 2009

Number of pages: 33 Posted: 31 Oct 2011

Malia Mason, Michael I. Norton and Rebecca Dyer

Columbia University - Columbia Business School, Management, Harvard Business School - Marketing Unit and affiliation not provided to SSRN

Downloads 81 (551,249)

Abstract:

32.

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

Journal of Experimental Social Psychology, Forthcoming, Stanford University Graduate School of Business Research Paper No. 14-12

Number of pages: 60 Posted: 13 Apr 2014

Melanie Rudd, Jennifer Aaker and Michael I. Norton

University of Houston - C.T. Bauer College of Business, Stanford University - Graduate School of Business and Harvard Business School - Marketing Unit

Downloads 77 (567,586)

Citation 1

Abstract:

33.

"Last-Place Aversion": Evidence and Redistributive Implications

NBER Working Paper No. w17234

Number of pages: 55 Posted: 24 Jul 2011 Last Revised: 03 Feb 2023

Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael I. Norton

National Bureau of Economic Research (NBER), Harvard Business School, Stanford University and Harvard Business School - Marketing Unit

Downloads 72 (589,395)

Citation 44

Abstract:

34.

How Elastic are Preferences for Redistribution? Evidence from Randomized Survey Experiments

NBER Working Paper No. w18865

Number of pages: 77 Posted: 09 Mar 2013 Last Revised: 20 Jul 2023

Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez and Stefanie Stantcheva

Columbia University - Columbia Business School, Finance, Harvard Business School - Marketing Unit, University of California, Berkeley - Department of Economics and Harvard University - Department of Economics

Downloads 55 (675,336)

Citation 59

Abstract:

35.

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

Harvard Business School Marketing Unit Working Paper No. 20-114

Number of pages: 25 Posted: 01 May 2020

Sorapop Kiatpongsan and Michael I. Norton

affiliation not provided to SSRN and Harvard Business School - Marketing Unit

Downloads 37 (793,485)

Abstract:

36.

'Setting a Price' for Charitable Giving Increases Donations

Posted: 25 Feb 2015 Last Revised: 06 Oct 2017

Gordon T. Kraft-Todd, Michael I. Norton and David G. Rand

Yale University, Faculty of Arts & Sciences, Department of Psychology, Harvard Business School - Marketing Unit and Massachusetts Institute of Technology (MIT)

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37.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065

Posted: 09 Apr 2012

Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini

Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - McDonough School of Business and affiliation not provided to SSRN

Abstract:

38.

Better World Books

Harvard Business School Marketing Unit case no. 511-057

Posted: 19 Mar 2012

Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Harvard Business School - Marketing Unit, affiliation not provided to SSRN, Harvard Business School and University of Virginia - Darden Graduate School of Business

Abstract:

39.

Local Motors: Designed by the Crowd, Built by the Customer

Harvard Business School Marketing Unit Case No. 510-062

Posted: 14 Mar 2012

Michael I. Norton and Jeremy Dann

Harvard Business School - Marketing Unit and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

40.

The Pepsi Refresh Project: A Thirst for Change

Harvard Business School Marketing Unit Case No. 512-018

Posted: 04 Feb 2012

Michael I. Norton and Jill Avery

Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

41.

Note on Evaluating Empirical Research

Harvard Business School Marketing Unit Case No. 512-019

Posted: 27 Jan 2012

Michael I. Norton

Harvard Business School - Marketing Unit

Michael I. Norton

Harvard Business School - Marketing Unit

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Scholarly Papers (41)

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